- Talking AI To The Brands: Start With The Data Conversation
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Many brands see trendy conversations about AI and machine learning as bo ...
- IoT Legal Issues: It's All About The Data
Connected Thinking, Chuck Martin - Friday, May 19, 2017
Legal departments at brands typically handle legal issues that those brands m ...
- Twitter Updates Privacy Policy, Ad Engagement
Mobile Marketing Daily, Gavin O'Malley - Thursday, May 18, 2017
New personalization and data settings offer users more control over how Twitt ...
- Apple Acquired AI Startup Lattice Data For $200M
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 16, 2017
Apple acquired artificial intelligence (AI) startup Lattice Data for $200 million, accordi ...
- SendGrid, FullContact Announce Partnership, Linking Social To Shopping
Email Marketing Daily, Jess Nelson - Friday, May 12, 2017
SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers acce ...
- Betabrand Increases Sales With Email Personalization
Email Marketing Daily, Jess Nelson - Monday, May 8, 2017
Betabrand increased email revenue by 16.7% after partnering with Sailthru to uni ...
- Facebook Collected Data On Insecure Teens
The Social Graf, Erik Sass - Thursday, May 4, 2017
Facebook collected data that would help advertisers reach teenagers who were feeli ...
- Facebook Reports 9% Rise In User Account Data Requests
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, April 28, 2017
Year-over-year, Facebook saw a 9% increase in requests for user account dat ...
- Zeta Global Raises $140M To Power Its Marketing Cloud
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Zeta Global announced a late-stage equity and debt-funding round on Thursday ...
- Oracle Boosts Marketing Cloud Services With Added AI, Chat Features
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Oracle unveiled new chat features and adaptive intelligence to its Customer Experien ...
- Study: Gap Found Between Customer Expectations And Reality
Data and Targeting Insider, Laurie Sullivan - Thursday, April 27, 2017
According to a Talend study released Wednesday, 63% of respondents said usi ...
- Full Circle Insights Adds Interactive, Analytic Dashboards
Email Marketing Daily, Jess Nelson - Thursday, April 20, 2017
Full Circle Insights released two new solutions to its marketing management platfo ...
- Oracle Acquires Moat, Boosts Data Cloud
Email Marketing Daily, Jess Nelson - Wednesday, April 19, 2017
Oracle has made another acquisition in the digital marketing space to boo ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
The new features expand the predictive intelligence capabilities of the platform, helpi ...
- DMP Reltio Raises $40M, Earmarks Funds For Staffing, Global Reach
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
Reltio plans to go on a hiring spree with the added investmen ...
- Urban Airship Launches Digital Growth Platform, New Partnerships
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
Urban Airship announced a real-time marketing automation platform that syncs communication acro ...
- Marketers Failing To Personalise Landing Pages
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 10, 2017
Despite all the data that email marketing might offer a brand, ni ...
- OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Television News Daily, Wayne Friedman - Friday, April 7, 2017
OpenAP -- a consortium of three major TV/media companies -- has reveal ...
- TV Group ATSG Issues Guidelines For Ad, Data Targeting
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
A consortium of eight network TV programmers calling itself the Advanced Targ ...
- Nielsen Says 'Hello' To Artificial Intelligence
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Nielsen has added a layer of artificial intelligence to its marketing clo ...
- Upfront 2017: Where Is Your Data Coming From?
TV Watch, Wayne Friedman - Wednesday, April 5, 2017
For marketers, highly valuable data-driven marketing information is coming in big wav ...
- Big Data Analysis Firm ActionIQ Gets $13M
Around the Net in Real-Time, Gavin O'Malley - Tuesday, April 4, 2017
ActionIQ just raised $13 million from Sequoia Capital and other investors. Simp ...
- Email Marketers See Room To Grow
Email Marketing Daily, Jess Nelson - Tuesday, April 4, 2017
Nearly a quarter of email marketers still do not utilize email metri ...
- LiveIntent, Taboola Partner For Personalized Email Content
Email Marketing Daily, Jess Nelson - Thursday, March 30, 2017
Content discovery platform Taboola on Thursday announced an alliance with LiveIntent th ...
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly
Data and Targeting Insider, Laurie Sullivan - Thursday, March 30, 2017
ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that us ...
- Radius Democratizes B2B Data
Email Marketing Daily, Jess Nelson - Wednesday, March 29, 2017
Radius announced the launch of a new data repository on Tuesday th ...
- AppsFlyer Launches Data Tool Pivot
Email Marketing Daily, Jess Nelson - Tuesday, March 28, 2017
AppsFlyer has announced the launch of a new data science tool th ...
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 22, 2017
The NCS Learning Lab studied the relationship between viewability and attention metric ...
- Adobe Unveils New Cloud Solutions At Summit
Email Marketing Daily, Jess Nelson - Tuesday, March 21, 2017
The marketing cloud wars just heated up as Adobe announced a ho ...
- Reach Analytics Helps Spring Clean Email Data
Email Marketing Daily, Jess Nelson - Wednesday, March 22, 2017
Reach Analytics expanded its B2C marketing platform on Tuesday with response modelin ...