- Bluecore Launches Audience Insights
Email Marketing Daily, Jess Nelson - Friday, July 14, 2017
Bluecore on Thursday announced the release of Audience Insights, a new interacti ...
- TV's Next Big Show Is Shaping Up To Be Media-Buying Workflow
TV Watch, Joe Mandese - Thursday, July 6, 2017
At a time when the TV industry is focused on pushing t ...
- ON24 Integrates Webinar Engagement Data With CRM Systems
Email Marketing Daily, Jess Nelson - Friday, June 23, 2017
ON24 is setting out to align sales and marketing, launching a n ...
- Mediaocean To Incorporate comScore Demo Data Into TV Systems
Television News Daily, Wayne Friedman - Thursday, June 22, 2017
Data integration is available starting this week for Mediaocean's Spectra OX a ...
- ARF Audience Measurement Conference 2017: Media, Models, Methods
MediaDailyNews, Tony Jarvis - Monday, June 19, 2017
In addressing the increasingly complex and diverse media measurement and data analyti ...
- 19% Of Execs Secretly Believe Digital Transformation Projects Are A Waste Of Time
Connected Thinking, Chuck Martin - Wednesday, June 7, 2017
Among other things, the Internet of Things can aid the digital transformati ...
- Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2017
The truth from transparency and real-time data will set marketers free fr ...
- 50% Would Share Smart Device Data For Discounts
Connected Thinking, Chuck Martin - Wednesday, May 31, 2017
When it comes to sharing data from smart devices, many consumers wi ...
- Marketers Still Struggle With Data Consolidation and Personalization, Report Says
Email Marketing Daily, Jess Nelson - Thursday, June 1, 2017
A new Forrester report commissioned by SendGrid illustrates how data consolidation a ...
- Electronic Arts Puts Gamers First, Using Data To Personalize Email
Show Daily, Jess Nelson - Thursday, June 1, 2017
Stephanie Sczech is the global director of Lifecycle Marketing at EA, a ...
- Datorama Powers Data Insights With AI
Email Marketing Daily, Jess Nelson - Friday, May 26, 2017
Datorama introduced a layer of artificial intelligence (AI) into its Big Da ...
- Are You Ready? One Year Until GDPR Implementation
Email Marketing Daily, Jess Nelson - Wednesday, May 24, 2017
General Data Protection Regulation (GDPR) enforcement will begin one year from Thursda ...
- Twitter Warns Vine Users About Bug, Possible Data Exposure
Email Marketing Daily, Jess Nelson - Friday, May 19, 2017
Twitter sent a mass email to Vine account holders on Friday, warni ...
- Talking AI To The Brands: Start With The Data Conversation
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Many brands see trendy conversations about AI and machine learning as bo ...
- IoT Legal Issues: It's All About The Data
Connected Thinking, Chuck Martin - Friday, May 19, 2017
Legal departments at brands typically handle legal issues that those brands m ...
- Twitter Updates Privacy Policy, Ad Engagement
Mobile Marketing Daily, Gavin O'Malley - Thursday, May 18, 2017
New personalization and data settings offer users more control over how Twitt ...
- Apple Acquired AI Startup Lattice Data For $200M
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 16, 2017
Apple acquired artificial intelligence (AI) startup Lattice Data for $200 million, accordi ...
- SendGrid, FullContact Announce Partnership, Linking Social To Shopping
Email Marketing Daily, Jess Nelson - Friday, May 12, 2017
SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers acce ...
- Betabrand Increases Sales With Email Personalization
Email Marketing Daily, Jess Nelson - Monday, May 8, 2017
Betabrand increased email revenue by 16.7% after partnering with Sailthru to uni ...
- Facebook Collected Data On Insecure Teens
The Social Graf, Erik Sass - Thursday, May 4, 2017
Facebook collected data that would help advertisers reach teenagers who were feeli ...
- Facebook Reports 9% Rise In User Account Data Requests
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, April 28, 2017
Year-over-year, Facebook saw a 9% increase in requests for user account dat ...
- Zeta Global Raises $140M To Power Its Marketing Cloud
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Zeta Global announced a late-stage equity and debt-funding round on Thursday ...
- Oracle Boosts Marketing Cloud Services With Added AI, Chat Features
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Oracle unveiled new chat features and adaptive intelligence to its Customer Experien ...
- Study: Gap Found Between Customer Expectations And Reality
Data and Targeting Insider, Laurie Sullivan - Thursday, April 27, 2017
According to a Talend study released Wednesday, 63% of respondents said usi ...
- Full Circle Insights Adds Interactive, Analytic Dashboards
Email Marketing Daily, Jess Nelson - Thursday, April 20, 2017
Full Circle Insights released two new solutions to its marketing management platfo ...
- Oracle Acquires Moat, Boosts Data Cloud
Email Marketing Daily, Jess Nelson - Wednesday, April 19, 2017
Oracle has made another acquisition in the digital marketing space to boo ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
The new features expand the predictive intelligence capabilities of the platform, helpi ...
- DMP Reltio Raises $40M, Earmarks Funds For Staffing, Global Reach
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
Reltio plans to go on a hiring spree with the added investmen ...
- Urban Airship Launches Digital Growth Platform, New Partnerships
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
Urban Airship announced a real-time marketing automation platform that syncs communication acro ...
- Marketers Failing To Personalise Landing Pages
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 10, 2017
Despite all the data that email marketing might offer a brand, ni ...