- Full Circle Insights Adds Interactive, Analytic Dashboards
Email Marketing Daily, Jess Nelson - Thursday, April 20, 2017
Full Circle Insights released two new solutions to its marketing management platfo ...
- Oracle Acquires Moat, Boosts Data Cloud
Email Marketing Daily, Jess Nelson - Wednesday, April 19, 2017
Oracle has made another acquisition in the digital marketing space to boo ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
The new features expand the predictive intelligence capabilities of the platform, helpi ...
- DMP Reltio Raises $40M, Earmarks Funds For Staffing, Global Reach
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
Reltio plans to go on a hiring spree with the added investmen ...
- Urban Airship Launches Digital Growth Platform, New Partnerships
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
Urban Airship announced a real-time marketing automation platform that syncs communication acro ...
- Marketers Failing To Personalise Landing Pages
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 10, 2017
Despite all the data that email marketing might offer a brand, ni ...
- OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Television News Daily, Wayne Friedman - Friday, April 7, 2017
OpenAP -- a consortium of three major TV/media companies -- has reveal ...
- TV Group ATSG Issues Guidelines For Ad, Data Targeting
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
A consortium of eight network TV programmers calling itself the Advanced Targ ...
- Nielsen Says 'Hello' To Artificial Intelligence
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Nielsen has added a layer of artificial intelligence to its marketing clo ...
- Upfront 2017: Where Is Your Data Coming From?
TV Watch, Wayne Friedman - Wednesday, April 5, 2017
For marketers, highly valuable data-driven marketing information is coming in big wav ...
- Big Data Analysis Firm ActionIQ Gets $13M
Around the Net in Real-Time, Gavin O'Malley - Tuesday, April 4, 2017
ActionIQ just raised $13 million from Sequoia Capital and other investors. Simp ...
- Email Marketers See Room To Grow
Email Marketing Daily, Jess Nelson - Tuesday, April 4, 2017
Nearly a quarter of email marketers still do not utilize email metri ...
- LiveIntent, Taboola Partner For Personalized Email Content
Email Marketing Daily, Jess Nelson - Thursday, March 30, 2017
Content discovery platform Taboola on Thursday announced an alliance with LiveIntent th ...
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly
Data and Targeting Insider, Laurie Sullivan - Thursday, March 30, 2017
ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that us ...
- Radius Democratizes B2B Data
Email Marketing Daily, Jess Nelson - Wednesday, March 29, 2017
Radius announced the launch of a new data repository on Tuesday th ...
- AppsFlyer Launches Data Tool Pivot
Email Marketing Daily, Jess Nelson - Tuesday, March 28, 2017
AppsFlyer has announced the launch of a new data science tool th ...
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 22, 2017
The NCS Learning Lab studied the relationship between viewability and attention metric ...
- Adobe Unveils New Cloud Solutions At Summit
Email Marketing Daily, Jess Nelson - Tuesday, March 21, 2017
The marketing cloud wars just heated up as Adobe announced a ho ...
- Reach Analytics Helps Spring Clean Email Data
Email Marketing Daily, Jess Nelson - Wednesday, March 22, 2017
Reach Analytics expanded its B2C marketing platform on Tuesday with response modelin ...
- Campaign Monitor Acquires Tagga, Turns To CRM
Email Marketing Daily, Jess Nelson - Wednesday, March 15, 2017
Email marketing services provider Campaign Monitor announced the acquisition of Tagga, ...
- The Future Of Predictive Marketing In An Unpredictable World
Real-Time Daily, Will Margiloff - Thursday, March 9, 2017
In the wake of the inauguration of President Donald Trump, the da ...
- Act-On Releases Machine-Learning Tech To Aid Marketers
Email Marketing Daily, Jess Nelson - Monday, March 6, 2017
Act-On officially launched Adaptive Journeys on Monday, aiming to solve the Ho ...
- RedPoint Global Launches Customer Engagement Hub
Email Marketing Daily, Jess Nelson - Tuesday, March 7, 2017
Data management company RedPoint Global announced the release of a new custom ...
- The New ESP -- From Email To 'Everychannel' Service Provider
Email Marketing Daily, Jess Nelson - Friday, March 3, 2017
The traditional Email Service Provider (ESP) has transitioned into an "Everychannel" Servi ...
- NBC Steps Forward In Data-Driven World
TV Watch, Wayne Friedman - Friday, March 3, 2017
NBC is setting aside $1 billion in inventory for "alternative audience guarantees ...
- Cordial Custom Tracking For Email Gets $6M In Series A Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 1, 2017
Cordial, a software that tracks consumer behavior across apps and Web site ...
- Is GDPR Stopping Email Marketers From Using Third-Party Data?
Around The Net In EU Email Marketing, Sean Hargrave - Monday, February 27, 2017
Nearly three in five marketers (58%) report that they have concerns ov ...
- Bluecore To Announce Rebrand At eTail, Launch New RTIM Platform
Email Marketing Daily, Jess Nelson - Friday, February 24, 2017
Bluecore will officially rebrand from an email marketing company to a Re ...
- Advertising's Next Step: A Fully Integrated Real-Time Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2017
Advertising campaigns should connect to stock levels, price, performance and the abili ...
- 1-800-Flowers Replicates In-Store Experience Online With A.I.
Email Marketing Daily, Jess Nelson - Tuesday, February 21, 2017
1-800-Flowers has no physical retail locations, so the company has been worki ...