Many brands see trendy conversations about AI and machine learning as both outside their comfort zones and any relevance to their current business. But they need to understand that it is really
just about data talking to other dats, explains Jenna Watson, VP, Digital, DAC Group at the recent MediaPost Search Insider Summit. Rudimentary AI operations like voice search give new insight into
the mindset of consumers that traditional keywords do not reveal, adds Amy McClain, Director, Performance Media, Beeby Clark + Meyer. The end goal of AI-driven marketing technologies is to get closer
to consumer intent and to be able to engage that consumer in a more personal way.
MODERATOR Ross Fadner, Director, Event Programming, MediaPost. PANELISTS Elizabeth Cagen, VP, Performance
Media Director, Ecselis; Amy McClain, Director, Performance Media, Beeby Clark + Meyler; Jenna Watson, VP, Digital Media, DAC Group.
Find the
rest of this session, and more, at our Search Insider Summit Agenda
page.