Commentary

Talking AI To The Brands: Start With The Data Conversation

Many brands see trendy conversations about AI and machine learning as both outside their comfort zones and any relevance to their current business. But they need to understand that it is really just about data talking to other dats, explains Jenna Watson, VP, Digital, DAC Group at the recent MediaPost Search Insider Summit. Rudimentary AI operations like voice search give new insight into the mindset of consumers that traditional keywords do not reveal, adds Amy McClain, Director, Performance Media, Beeby Clark + Meyer. The end goal of AI-driven marketing technologies is to get closer to consumer intent and to be able to engage that consumer in a more personal way.


MODERATOR Ross Fadner, Director, Event Programming, MediaPost. PANELISTS Elizabeth Cagen, VP, Performance Media Director, Ecselis; Amy McClain, Director, Performance Media, Beeby Clark + Meyler; Jenna Watson, VP, Digital Media, DAC Group.

Find the rest of this session, and more, at our Search Insider Summit Agenda page.

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