Tag results for "big data"
- Big-Data Firm, 'Splunk,' Buying VictorOps For $120MBig-data firm Splunk is buying a startup named VictorOps for $120 millio ...
- Conde Nast Uses Data Strategically To Up Advertisers' Engagement With UsersThe company is building capabilities, both organically and through acquisitions, to revolutioni ...
- 77% Of Connected Car Owners Trust Automakers With Their DataOwners of connected cars will share personal data if they receive certa ...
- Facebook Shares Data With Huawei, Device Maker Connected To Chinese GovernmentFacebook shared user data with Chinese mobile device makers, including Huawei, ...
- Amazon Gaining Consumer Trust And MoneyAmazon has gained the confidence of 67% of its customers who s ...
- Podcast: Rapp Global CEO Marco Scognamiglio On The Smarter Use Of Data By BrandsA conversation with Marco Scognamiglio, Global CEO of Rapp, on with h ...
- Facebook Adds Admin Support To Make Platform SaferFacebook is trying to calm critics with new tools to curb b ...
- Sourcepoint Launches CMP Solution To Help Publishers Navigate GDPR ComplianceThe new rules regulate how companies doing business in Europe can obta ...
- More TV Data? You Can't Handle The Data!Are TV's numbers really all that bad? Not exactly. But we sti ...
- Lotame Sets Precedent, Defines 'Quality' In DataLotame now runs one of the world's largest data exchanges, with ...
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, SearchPrivacy watchdog Dylan Curran believes that people no longer search the we ...
- Nielsen To Add Time-Shifted Viewing Metric To Local TVThe company says the metric will first be available via monthly report ...
- New Data Collection Tools Spring From Impending GDPRFour trade groups representing major publishers took on Google and its da ...
- Is Data Privacy Self-Regulation Imperative To Preserving Ethical Market Research?Consumers are overwhelmed by the complexity of most data policies and, ...
- Facebook Rolls Out Updates: Offers Clear History Feature, Adds Video To InstagramAfter more than a month of terrible press for Facebook, this year ...
- SpotX Adds Nielsen Data For Connected TV AnalyticsVideo advertising platform SpotX will be applying Nielsen data to its connect ...
- Facebook Enacts Great User ControlsTo comply with the new law -- known as the General Da ...
- Amazon Launches Search Services For Small Agencies Through Alexa.comAlexa.com, an Amazon subsidiary focused on analytics and data, began rolling o ...
- Facebook Data Debacle Sparks Calls For New Privacy Laws"It's past time for Congress to enact legislation that will ensure th ...
- Two Sides Of The Media SwordAs agencies gain more expertise in data analysis, in mapping marketing messagin ...
- Consent Matters: What Facebook Could Learn From Email MarketingCambridge Analytica's use of personal data to target voters on Facebook, a ...
- NBC Incorporates Adobe Cloud Into Programmatic OfferingAdobe will be incorporated into NBCU's Audience Studio. Marketers can plan med ...
- Facebook Redesigns Settings Menu To Help Users Control Data, PrivacyA new Privacy Shortcuts menu has been created. Users can control the ...
- Consumers Crave SVOD PlatformsThe average streaming video subscriber is paying for three on-demand services ...
- Facebook Under Scrutiny Over Cambridge Analytica Data HarvestingDemocratic lawmakers want Facebook CEO Mark Zuckerberg to testify about reports th ...
- Conde Nast's Chief Data Officer Wants To Transform Company Into Leading Data-Driven PublisherConde Nast is working to give customers not only the ability ...
- How GDPR Could Benefit Publishers: Educate With Opt-InAs onerous as GDPR compliance may appear on a surface level, publishe ...
- Future Of Local TV Revenues Hinges on Data, A New Selling FocusVerticals are increasing their ad spend on online/digital assets as they eith ...
- Publisher Data Alliance: Utopian Dream Or Possibility?By creating a pool of trusted second-party data that publishers and bran ...
- Harvard Professor Joins Optimizely BoardOptimizely has recruited Harvard Business School professor Stefan Thomke to its Adviso ...
