Tag results for "big data"
- This Valentine's Day, Learn To Love DataOur technology has advanced rapidly, but our understanding of what it ...
- Google Adds Cash Reward For Vulnerability Related To Private Data TheftGoogle added a new category in its vulnerability bug rewards program that cou ...
- Alphonso Partners With IRI For Cross-Platform AttributionThe deal will combine Alphonso's real-time TV audience data with IRI's consum ...
- Mar Tech Firm 4C Insights Completes Data Integration Deal With InscapeVizio's Inscape has access to some 7.7 million TV sets and device ...
- Measuring Media Driving In-Store Foot Traffic In Multichannel CampaignsMarketers are just about there in having the ability to measure, ...
- GDPR Penalties Could Cripple StartupsA study of 4,000 startups from the United States and Europe revea ...
- 5 Predictions For Publishers After The Facebook Break-UpFirst-party data will be in the limelight inside just about every publishi ...
- Adobe Campaign Now Supports Hadoop Big Data FrameworkAdobe announced the addition of a Hadoop connector to Adobe Campaign th ...
- AI, IoT Driving Tech Spending To $3.7 Trillion This Year, Says GartnerWorldwide spending on technology will reach $3.7 trillion this year, an increa ...
- USIM Taps Publicis' Jayson For Insights, AnalyticsUSIM, the big independent media-services agency founded by Dennis Holt, has hir ...
- Cloud Storage Is Now The Real Data Lake: ExpertTectonic shifts in how firms manage cloud storage, streaming analytics and the ...
- The Symbiosis Of Social And ProgrammaticWhich came first? The acceleration of social media, thanks to programmatic media-buyi ...
- How Email Fits In The Digital Marketing MixBrands cite email as one of the easiest tactics to use. B ...
- Creative All Star: John OsbornIn a new digital universe, traditional shops realized they had to ada ...
- Search: From Algorithms To Artificial IntelligenceKantar's Millward Brown published a set of predictions Wednesday. Most are expect ...
- Got Data Fatigue? Try Starting With Just A Few PointsThe "390-degree" view of the customer should be considered more of ...
- Bing Ads Adds Oracle DMP Integration To Custom AudiencesBing Ads announced Wednesday the integration of Oracle Data Management Platform (DM ...
- TV Tunes In To People-Based Marketing, The Next Data-Driven FrontierThe buzz in TV is audience-based planning, which is essentially an extensi ...
- Ranker CEO 'Nerds Out' Over Data, Programmatic And SearchRanker CEO Clark Benson found a way to roll up the site ...
- CMO, CIO Collaboration Vital For Better Customer ExperienceBy aligning the CIOs tech savvy with the CMOs branding skills, a ...
- IAB Taps Richardson To Run Data CenterOrchid Richardson has joined the Interactive Advertising Bureau as vice president a ...
- Senators Call For New Rules For 'Invasive' Online Political Ads"Social media platforms tout their ability to target portions of the electora ...
- Adyoulike Brings DCO To Native Advertising With A Programmatic TwistAdyoulike will be rolling out a dynamic creative optimization (DCO) platform ...
- Movable Ink Launches Creative VariationsMovable Ink announced the launch of Creative Variations on Thursday, a n ...
- ActionIQ Raises $30M For Data-Powered MarketingActionIQ, a New York-based marketing activation platform, announced Monday the closing ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- VAB Offers TV Networks Thor, Attribution Measurement PlatformLooking to compete with digital media's strong ROI metrics, the Video Advertisi ...
- Lack Of People-Based Ad Metrics Slows Data AnalysisMarketing executives say a lack of people-based measurement makes it more difficu ...
- If Data Analysts Are From Mars And Researchers From Venus, How Do They Talk?Could the newly emerging role of data scientist be the key? ...
- Demandbase Launches New, Holistic ABM PlatformDemandbase has unified targeting, engagement, and conversion solutions into an end-to-end B ...
