- Bluecore Raises $35M For Personalized Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, October 4, 2017
Retail marketing technology platform Bluecore procured $35 million in Series C fundi ...
- Microsoft Researchers Store Audio File Of 'Smoke On The Water' On DNA
Digital News Daily, Laurie Sullivan - Monday, October 2, 2017
In a show of alternative data storage systems, researchers at the Universi ...
- AMP, Facebook Instant Articles Slash Load Times And Boost Engagement
Publishing Insider, Erik Sass - Monday, October 2, 2017
Google's accelerated mobile pages (AMP) and Facebook Instant Articles were both introduc ...
- With GDPR 8 Months Away, Many Marketers Have Not Begun To Plan
Email Marketing Daily, Jess Nelson - Thursday, September 28, 2017
A majority of privacy professionals have not begun GDPR implementation, according ...
- Salesforce Launches Data Studio, A Marketplace For Data
Email Marketing Daily, Jess Nelson - Wednesday, September 27, 2017
Salesforce announced the launch of Data Studio on Wednesday, a new data-shari ...
- Deloitte Hit With Email Hack Due To Lack Of Two-Step Verification
Email Marketing Daily, Jess Nelson - Monday, September 25, 2017
Deloitte confirmed on Monday that the global accounting firm was a vict ...
- Nielsen Sues comScore Over PPM Deal For New TV Service
Television News Daily, Wayne Friedman - Friday, September 22, 2017
A 2014 agreement between Nielsen and comScore only gave comScore the abili ...
- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One Platform
Email Marketing Daily, Jess Nelson - Thursday, September 21, 2017
Customer data platform Lytics launched a new feature on Wednesday that enabl ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of i ...
- New Data Management Platform Amperity Launches Out Of Stealth Mode
Email Marketing Daily, Jess Nelson - Thursday, September 14, 2017
Amperity is a Customer Data Platform that looks to leverage data scien ...
- 73% Of Broadband Consumers Want To Tightly Control Their Personal Data
Connected Thinking, Chuck Martin - Wednesday, September 13, 2017
While the Internet of Things will produce mountains of data, many consume ...
- Act-On Software Releases Engagement Insights
Email Marketing Daily, Jess Nelson - Wednesday, September 13, 2017
Act-On Software unveiled Engagement Insights on Wednesday, a new reporting tool th ...
- Typeform Raises $35M, Integrates With MailChimp
Email Marketing Daily, Jess Nelson - Monday, September 11, 2017
Typeform announced it has raised $35 million in Series B funding ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, Optimization
Email Marketing Daily, Jess Nelson - Thursday, September 7, 2017
Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- 4 Location Data Myths That Hold Back Your Marketing Strategy
MediaDailyNews, Ryan Kanterman - Wednesday, September 6, 2017
Digital signals have a place in measuring campaign effectiveness, but foot traff ...
- Media Data Breaches May Impact Direct-To-Consumer Transactions
TV Watch, Wayne Friedman - Tuesday, September 5, 2017
Trusting your cable provider can be an increasingly tough thing. Forget abo ...
- IBM, Salesforce Release First Joint Solutions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
Salesforce and IBM released their first set of joint solutions on Thursda ...
- Ready, Set, GDPR: What Marketers Need To Know
Email Marketing Daily, Jess Nelson - Tuesday, August 29, 2017
Marc Shull, SVP of social and disruptive marketing strategies at Yes Lifecyc ...
- MarketCast Buys Social Media Researcher Fizziology To Strengthen Media Data
Television News Daily, Wayne Friedman - Monday, August 14, 2017
Fizziology tracks every major film and TV show to contextualize social med ...
- Will Data Resurrect TV?
Television News Daily, Ed DeNicola - Tuesday, August 15, 2017
There is an optimal allocation that advertisers should endeavor to strike wi ...
- Navigating The Most Digital Media-Crazed Time of Year: Holiday Shopping Season
MediaDailyNews, - Wednesday, August 9, 2017
Every year, consumers get started on their holiday shopping earlier and earlie ...
- Unified Data Simplifies Post-Event Email Marketing Efforts
Email Marketing Daily, Jess Nelson - Monday, August 7, 2017
Unifying event data can lead to far more effective email communication a ...
- Criteo Heading Toward Greater Authority In Performance Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2017
Predictive search has been a focus for Criteo for some time. I ...
- Google Plans Controversial Loyalty Data Project
Around the Net In MAD London, Sean Hargrave - Wednesday, August 2, 2017
"The Telegraph" reports that privacy campaigners are concerned by apparent plans ...
- Snap Rolls Out New Measurement Program
Digital News Daily, Gavin O'Malley - Tuesday, August 1, 2017
With the help of Neustar Marketshare, Nielsen, Analytic Partners and Marketing Manageme ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Monday, July 31, 2017
Zeta announced on Monday a strategic partnership with AppNexus to merge t ...
- CNN, Turner Sports Sign For Nielsen's OOH Service
Television News Daily, Wayne Friedman - Wednesday, July 26, 2017
Both CNN and Turner Sports will get syndicated program-level data on ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live Streams
Digital News Daily, Laurie Sullivan - Monday, July 24, 2017
Using GumGum's technology to track sports highlights and sponsorships as they a ...
- Campaign Monitor Unveils Email Analytics Platform, Insights
Email Marketing Daily, Jess Nelson - Wednesday, July 19, 2017
Campaign Monitor announced the release of Insights on Wednesday, a new analyti ...
- Zeta Global Acquires Boomtrain
Email Marketing Daily, Jess Nelson - Wednesday, July 19, 2017
Zeta Global announced the acquisition of Boomtrain for an undisclosed price ...