- Bing Ads Adds Oracle DMP Integration To Custom Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DM ...
- TV Tunes In To People-Based Marketing, The Next Data-Driven Frontier
Television News Daily, Allison Metcalfe - Wednesday, December 6, 2017
The buzz in TV is audience-based planning, which is essentially an extensi ...
- Ranker CEO 'Nerds Out' Over Data, Programmatic And Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 27, 2017
Ranker CEO Clark Benson found a way to roll up the site ...
- CMO, CIO Collaboration Vital For Better Customer Experience
Marketing Daily, Viitamaki Sami - Wednesday, November 22, 2017
By aligning the CIOs tech savvy with the CMOs branding skills, a ...
- IAB Taps Richardson To Run Data Center
Digital News Daily, Joe Mandese - Thursday, November 16, 2017
Orchid Richardson has joined the Interactive Advertising Bureau as vice president a ...
- Senators Call For New Rules For 'Invasive' Online Political Ads
Digital News Daily, Wendy Davis - Tuesday, November 14, 2017
"Social media platforms tout their ability to target portions of the electora ...
- Adyoulike Brings DCO To Native Advertising With A Programmatic Twist
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2017
Adyoulike will be rolling out a dynamic creative optimization (DCO) platform ...
- Movable Ink Launches Creative Variations
Email Marketing Daily, Jess Nelson - Friday, November 3, 2017
Movable Ink announced the launch of Creative Variations on Thursday, a n ...
- ActionIQ Raises $30M For Data-Powered Marketing
Email Marketing Daily, Jess Nelson - Monday, October 23, 2017
ActionIQ, a New York-based marketing activation platform, announced Monday the closing ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- VAB Offers TV Networks Thor, Attribution Measurement Platform
Television News Daily, Wayne Friedman - Monday, October 16, 2017
Looking to compete with digital media's strong ROI metrics, the Video Advertisi ...
- Lack Of People-Based Ad Metrics Slows Data Analysis
MediaDailyNews, Wayne Friedman - Tuesday, October 10, 2017
Marketing executives say a lack of people-based measurement makes it more difficu ...
- If Data Analysts Are From Mars And Researchers From Venus, How Do They Talk?
MAD London, Belinda Barker - Tuesday, October 10, 2017
Could the newly emerging role of data scientist be the key? ...
- Demandbase Launches New, Holistic ABM Platform
Email Marketing Daily, Jess Nelson - Friday, October 6, 2017
Demandbase has unified targeting, engagement, and conversion solutions into an end-to-end B ...
- Bluecore Raises $35M For Personalized Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, October 4, 2017
Retail marketing technology platform Bluecore procured $35 million in Series C fundi ...
- Microsoft Researchers Store Audio File Of 'Smoke On The Water' On DNA
Digital News Daily, Laurie Sullivan - Monday, October 2, 2017
In a show of alternative data storage systems, researchers at the Universi ...
- AMP, Facebook Instant Articles Slash Load Times And Boost Engagement
Publishing Insider, Erik Sass - Monday, October 2, 2017
Google's accelerated mobile pages (AMP) and Facebook Instant Articles were both introduc ...
- With GDPR 8 Months Away, Many Marketers Have Not Begun To Plan
Email Marketing Daily, Jess Nelson - Thursday, September 28, 2017
A majority of privacy professionals have not begun GDPR implementation, according ...
- Salesforce Launches Data Studio, A Marketplace For Data
Email Marketing Daily, Jess Nelson - Wednesday, September 27, 2017
Salesforce announced the launch of Data Studio on Wednesday, a new data-shari ...
- Deloitte Hit With Email Hack Due To Lack Of Two-Step Verification
Email Marketing Daily, Jess Nelson - Monday, September 25, 2017
Deloitte confirmed on Monday that the global accounting firm was a vict ...
- Nielsen Sues comScore Over PPM Deal For New TV Service
Television News Daily, Wayne Friedman - Friday, September 22, 2017
A 2014 agreement between Nielsen and comScore only gave comScore the abili ...
- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One Platform
Email Marketing Daily, Jess Nelson - Thursday, September 21, 2017
Customer data platform Lytics launched a new feature on Wednesday that enabl ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of i ...
- New Data Management Platform Amperity Launches Out Of Stealth Mode
Email Marketing Daily, Jess Nelson - Thursday, September 14, 2017
Amperity is a Customer Data Platform that looks to leverage data scien ...
- 73% Of Broadband Consumers Want To Tightly Control Their Personal Data
Connected Thinking, Chuck Martin - Wednesday, September 13, 2017
While the Internet of Things will produce mountains of data, many consume ...
- Act-On Software Releases Engagement Insights
Email Marketing Daily, Jess Nelson - Wednesday, September 13, 2017
Act-On Software unveiled Engagement Insights on Wednesday, a new reporting tool th ...
- Typeform Raises $35M, Integrates With MailChimp
Email Marketing Daily, Jess Nelson - Monday, September 11, 2017
Typeform announced it has raised $35 million in Series B funding ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, Optimization
Email Marketing Daily, Jess Nelson - Thursday, September 7, 2017
Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- 4 Location Data Myths That Hold Back Your Marketing Strategy
MediaDailyNews, Ryan Kanterman - Wednesday, September 6, 2017
Digital signals have a place in measuring campaign effectiveness, but foot traff ...
- Media Data Breaches May Impact Direct-To-Consumer Transactions
TV Watch, Wayne Friedman - Tuesday, September 5, 2017
Trusting your cable provider can be an increasingly tough thing. Forget abo ...