- Hubspot Study Rates The Most Confusing Technologies
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 20, 2018
Cryptocurrencies at 29% and their underlying technology, blockchain at 29%, are t ...
- AB InBev, Kiip Team For Mobile Campaign
Digital News Daily, Gavin O'Malley - Tuesday, June 19, 2018
The campaign -- featuring the Bud Light, Budweiser, Michelob Ultra, Estrella Jalisc ...
- Can A Blockchain Platform Restore Trust In Media Buying?
MAD, Larissa Faw - Tuesday, June 19, 2018
IBM iX and Mediaocean believe it can -- and have launched ...
- A Crypto-coin For Your Loyalty, Sports Fans
Mediapsssst, Richard Whitman - Wednesday, June 6, 2018
Brought to you by Havas, a blockchain-powered loyalty rewards program. ...
- Just FYI
Research Brief, Jack Loechner - Friday, June 1, 2018
Because of antiquated, analog-based systems still used in product ordering, shipping, a ...
- RPM Agency Leads Majestic Star Casino & Hotel Into Blockchain Campaign
Digital News Daily, Laurie Sullivan - Tuesday, May 29, 2018
Majestic Star Casino & Hotel will begin piloting a blockchain programmatic advertisi ...
- GDPR And Blockchain Can Co-Exist, Lawyer Says
Around the Net in Email, Ray Schultz - Friday, May 25, 2018
Confusion exists over how the GDPR will address blockchain. Lawyers say ...
- Po.et Announces Inkrypt, Anticensorship Project
Publishing Insider, Melynda Fuller - Wednesday, May 23, 2018
Yesterday, the open-source, not-for-profit blockchain publishing network Po.et announced a potential soluti ...
- Blockchain Firm Closes Its Doors In Face Of GDPR
Around the Net in Email, Ray Schultz - Monday, May 21, 2018
The GDPR means trouble for blockchain services. One, the Parity ICO Passpo ...
- It's Settled: Here's The Best Case For Blockchain In Digital Media Buying
RTBlog, Joe Mandese - Monday, May 21, 2018
I was already thinking about the role blockchain may or may n ...
- What's The Value Of Consumer Data (To The Consumer)?
MediaDailyNews, Joe Mandese - Friday, May 18, 2018
What began as a discussion about the role blockchain technology likely wi ...
- HTC Launching Blockchain-Powered Phone
Around the Net in IoT, Chuck Martin - Thursday, May 17, 2018
Blockchain continues to expand into new areas, and now its entering t ...
- Mixing Blockchain With Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, May 14, 2018
Working with agencies may be a better move for those companies lacki ...
- Facebook Reportedly Developing Cryptocurrency
Digital News Daily, Laurie Sullivan - Friday, May 11, 2018
The creation of a unique cryptocurrency would allow Facebook members to ma ...
- Using Blockchain In Media Sales: Q&A With Dashbid's Rodger Wells
Digital News Daily, Charlene Weisler - Thursday, May 10, 2018
Blockchain is being used by more companies to ensure that advertisers' messag ...
- Is Blockchain Up To Speed For Ad Tech?
MediaDailyNews, Frank Sinton - Tuesday, May 8, 2018
Digital advertising is clearly under fire. From consumer-privacy concerns to lingering brand-safe ...
- Townsquare Media, Brave Team To Test Blockchain-Based Advertising
Publishers Daily, Melynda Fuller - Monday, May 7, 2018
The company's partnership with Brave will include a push to monetize read ...
- Ford, BMW, GM, Renault Launch Blockchain Research Group
AI & IoT Daily, Chuck Martin - Sunday, May 6, 2018
MOBI (the Mobility Open Blockchain Initiative) was launched by a group ...
- Blockchain And GDPR: How They Can Co-Exist
Around the Net in Email, Ray Schultz - Friday, May 4, 2018
Blockchain data cannot be erased, putting the technology in possible conflict wi ...
- Just An Online Minute: Actually, A Lot More Of Them
Research Intelligencer, Joe Mandese - Friday, May 4, 2018
Online's share of daily minutes spent with media has grown seven poin ...
- Finally! The Burning Platform Use Case For Blockchain
Media Insider, Kaila Colbin - Friday, April 27, 2018
We have built an entire social, legal and political ecosystem designed ...
- Dow Jones Media Group Amps Its Cryptocurrency Confidence
Publishing Insider, Melynda Fuller - Friday, April 27, 2018
Dow Jones Media Group will begin to track eight new crytocurrencies throu ...
- Amazon Intros Blockchain Templates
AI & IoT Daily, Chuck Martin - Monday, April 23, 2018
Amazon has introduced blockchain templates to launch an Ethereum or Hyperledger Fabr ...
- Startup Lexicon Blockchain To Run At Programmatic Speeds
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
Ternio, a startup working to provide transparency into programmatic advertising, introduced blockcha ...
- TD Ameritrade, Havas Place First Ad In Blockchain
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
The campaign, titled Greetings from the Blockchain, aims to "celebrate" the growi ...
- 'Salon,' IBM Team With AdLedger For Concept Blockchain Project
Publishers Daily, Sara Guaglione - Wednesday, April 18, 2018
The aim is to show that blockchain can help bring 100% transparen ...
- How Blockchain Can Prevent Email Fraud
Around the Net in Email, Ray Schultz - Wednesday, April 18, 2018
Blockchain technology can help prevent email fraud by proving who sent ...
- How Blockchain May Be Used By Big Brands
Around the Net In MAD London, Sean Hargrave - Monday, April 9, 2018
While bitcoin is arguably overhyped and far too volatile to be reliabl ...
- Blockchain Impacts On Marketing, Publishing Could Be Far-Reaching
MediaDailyNews, Vish Sastry Rachakonda - Monday, April 9, 2018
The most obvious impacts will be on security, privacy and authentication, b ...
- Blockchain For TV Networks: A Brand Safety Ally?
TV Watch, Wayne Friedman - Wednesday, April 4, 2018
Blockchain technology enables an anonymous, decentralized record of transactions -- and c ...