- Salesforce Develops Blockchain Spam Fighter: Report
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
A Salesforce patent filing clams that the technology includes a system th ...
- MediaMath Launches Blockchain-Backed Guaranteed Viewable Market
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The platform, which was released in beta on Tuesday, will incorporate blockcha ...
- Who's Afraid Of The Big Bad Blockchain?
Publishers Daily, Justin Fromm - Friday, October 26, 2018
All ad serving and ratings are viewable to the buyer, and ea ...
- What Happened To Truth, Asks Mediatel
Around the Net In MAD London, Sean Hargrave - Wednesday, October 24, 2018
Using blockchain to bring transparency to digital advertising seems a good id ...
- Truth Chief Exec Departs As Blockchain Company Changes Direction
Around the Net In MAD London, Sean Hargrave - Tuesday, October 23, 2018
"Campaign" is reporting that the chief executive of Truth, which aims ...
- Beachfront, MadHive To Bring Blockchain To OTT Inventory
Digital News Daily, Alex Weprin - Thursday, October 18, 2018
"The product we are introducing with Beachfront is to offer real-time implementati ...
- 'Forbes' Tries Blockchain, Partners With Civil
Publishing Insider, Melynda Fuller - Wednesday, October 10, 2018
Forbes is teaming up with Civil to distribute a portion of i ...
- IAB Tech Lab Releases Privacy Blockchain Protocol For Public Comment
Digital News Daily, Laurie Sullivan - Tuesday, October 2, 2018
The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allo ...
- Mindshare Trusts Blockchain To Understand Customer Journeys
Around the Net In MAD London, Sean Hargrave - Thursday, September 27, 2018
Its blockchain effort is untested and unproven, yet The Drum is reporti ...
- Omnicom, MAD Network Test Ad Blockchain Platform
MAD, Larissa Faw - Thursday, September 20, 2018
MAD's platform adds additional cryptography to let actors know if the da ...
- Dmexco Dominated By Voice, Blockchain And GDPR
Around the Net In MAD London, Sean Hargrave - Monday, September 17, 2018
"Marketing Week" has a roundup of Dmexco, kicking off with the observati ...
- Ad Execs: Blockchain Promising, But Slow To Adopt
Digital News Daily, Joe Mandese - Friday, September 14, 2018
For all the discussion surrounding the potential for blockchain to transform advertisi ...
- Report Finds Digital Ad Discrepancies Remain High, In Need Of Solution
Research Intelligencer, Joe Mandese - Friday, September 14, 2018
More than a third of ad execs say their digital ad inserti ...
- Mindshare Reveals First Phase Of Blockchain Pilot
MAD, Larissa Faw - Thursday, September 6, 2018
Mindshare and Zilliqa are working with MediaMath, Rubicon Project and Integral ...
- AP, Civil Team For Blockchain Content Deal
Publishers Daily, Fern Siegel - Monday, September 3, 2018
AP wants to use blockchain tech to further news distribution. A partnersh ...
- 'Quartz' Launches Cryptocurrency Newsletter Under New Ownership
Publishers Daily, Melynda Fuller - Thursday, August 30, 2018
After officially falling under the ownership of Japansese-run Uzabase earlier this mont ...
- Liquineq's Blockchain Bank Payment Protocol Coming To Advertising
Digital News Daily, Laurie Sullivan - Tuesday, August 7, 2018
Liquineq has developed a bank funds transfer platform using blockchain technology ...
- Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030
Digital News Daily, Laurie Sullivan - Wednesday, August 1, 2018
Blockchain technology is forecast to create a business value of $2 trilli ...
- BitTorrent's Ashwin Navin Speaks Out As Blockchain Tron Acquires Company
Digital News Daily, Laurie Sullivan - Thursday, July 26, 2018
Tron, a blockchain company from China, officially acquired BitTorrent on Wednesday f ...
- Google, Digital Asset To Bring Blockchain Technology To Cloud Services
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 24, 2018
Digital Asset, which provides distributed ledger solutions, has announced a partnership wi ...
- Microsoft Extends Walmart Partnership Into Machine Learning, AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 24, 2018
The deal may enable Walmart to take on Amazon, and could me ...
- Liberdy To Turn Advertising Permission-Based By 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, July 23, 2018
Liberdy, a blockchain-based company building a platform that works like a da ...
- Read My Tulips: No New Currencies
RTBlog, Joe Mandese - Monday, July 23, 2018
Thanks to a good friend who develops high-speed trading systems for Wa ...
- Blockchain's Inflated Expectations Get Real
Digital News Daily, Will Luttrell - Friday, July 20, 2018
Blockchain is shiny, and people like shiny things. Companies have found ...
- New IAB Program Lets Members Test Blockchain Technology, Services
Digital News Daily, Laurie Sullivan - Tuesday, July 17, 2018
Within the IAB working group, the goal is applying learnings from t ...
- Center For Blockchain Research Focused On Building Best Practices
Digital News Daily, Gavin O'Malley - Friday, June 22, 2018
In addition to research, the center's scientists intend to create courses design ...
- Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising
Digital News Daily, Laurie Sullivan - Friday, June 22, 2018
"People don't trust that they got what they paid for," said Pa ...
- Blockchain Can Cut Up To 30% Off Beer Advertising For AB InBev
Around the Net In MAD London, Sean Hargrave - Thursday, June 21, 2018
"The Drum" has been doing some probing at Cannes into to h ...
- Onward To Digital And Innovative Ideas
Performance Marketing Insider, Laurie Sullivan - Thursday, June 21, 2018
The shift to digital and emerging technologies and the inability of so ...
- How GDPR Will Affect The Blockchain Industry
Around the Net in Email, Ray Schultz - Wednesday, June 20, 2018
GDPR’s compliance policies will have a serious impact on the blockchain industr ...