- How Blockchain Technology Might Battle 'Fake News'
Publishing Insider, - Thursday, January 23, 2020
"Deepfake" videos that swap out a person's face with someone else's a ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio a ...
- 75% Of IoT Adopters Moving To Blockchain: Gartner
AI & IoT Daily, Chuck Martin - Thursday, December 12, 2019
The majority of businesses adopting the Internet of Things also are adopti ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silic ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- Unilever Impressed By Blockchain Technology
Around the Net In MAD London, Sean Hargrave - Friday, September 27, 2019
Unilever has told "Campaign" that it has been impressed by a pil ...
- Amazon Hints At Expanding Blockchain Into Advertising
Digital News Daily, Laurie Sullivan - Friday, August 9, 2019
Amazon appears to be looking to build out its ad business ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshapi ...
- Facebook Breaks The Bank
Media Insider, Steven Rosenbaum - Monday, June 24, 2019
Here comes Libra -- a planned digital currency developed by Facebook, design ...
- MadHive Integrates Inscape Data To Aid OTT Advertisers
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
MadHive's ad platform allows broadcast networks to sell linear advertising alongside O ...
- Blockchain Technology Has Security Holes: MIT Study
Around the Net in Email, Ray Schultz - Monday, June 10, 2019
Blockchain technology is not as secure as proponents have claimed, according ...
- How Blockchain Will Help Email Marketers
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Blockchain, the ledger technology managed by a cluster of computers, can he ...
- Microsoft: Zero Carbon, Zero Waste
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the ne ...
- UPS Forms B2B Ecommerce Service With Inxeption
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Inxeption's blockchain-based platform will allow brands to manage selling and shipping fr ...
- Streaming Service TaTaTu Wants To Pay Users To Watch
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
The company will give registered users blockchain-based tokens for watching content ...
- Blockchain: Useful Marketing Tool But Not A Cure-All
MAD, Yale Cohen - Saturday, February 16, 2019
In the near future, the technology has encouraging potential for specific advertisi ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and tra ...
- New Marketing Tech 'Landscape' Reveals Blockchain Explosion
Publishers Daily, Melynda Fuller - Friday, February 15, 2019
The number of marketing startups focused on blockchain-based solutions has grown fr ...
- Finally, A Use Case For Blockchain
Media Insider, Kaila Colbin - Friday, February 15, 2019
She is speaking into a microphone, wearing a red sleeveless dress a ...
- 'Blockchain' Most Overrated, 'Transparency' Most Important Words Of The Year
MediaDailyNews, Joe Mandese - Thursday, February 14, 2019
Blockchain was named the most overrated word of the year by ...
- 'Forbes' Launches Blockchain Newsletter Aimed At Potential Crypto Investors
Publishers Daily, Melynda Fuller - Wednesday, February 13, 2019
The monthly newsletter, "Forbes CryptoAsset & Blockchain," costs $595 a year ...
- Blockchain Still Misunderstood By Many
Digital News Daily, Laurie Sullivan - Tuesday, February 12, 2019
About 64% of organizations consider blockchain a tech initiative, but 46% ...
- GDPR And Blockchain: The Opportunities And Dangers
Around the Net in Email, Ray Schultz - Wednesday, February 6, 2019
Blockchain and GDPR are not mutually exclusive. But DLT networks should ...
- Blockchain Seen By Some As A Data Security Tool
Around the Net in Email, Ray Schultz - Thursday, January 3, 2019
Blockchain has a life beyond cryptocurrencies. Some now see it as ...
- The Importance Of Closing The MarTech Gap
MediaDailyNews, Shiva Kris - Wednesday, December 26, 2018
Despite years of focus, we still can't establish a user's identity acro ...
- Blockchain Initiative Used To Secure Data For Advanced TV Ads
Television News Daily, Wayne Friedman - Monday, December 24, 2018
Comcast says Blockgraph intends to become the "identity layer" for the ...
- Marketers Spend More On Digital Data Access
Data & Programmatic Insider, Laurie Sullivan - Monday, December 10, 2018
Paywalls feed the most educated and higher-earning consumers, and starve those w ...
- How Blockchain Can Improve Trust in Mobile Advertising
MAD, Ravi Krishnaswamy - Tuesday, December 4, 2018
Timing is uncertain and leveraging blockchain in ad tech has been difficu ...
- Blockchain Market Change From $80 Million To $2.33 Billion By 2033
Research Brief, Jack Loechner - Tuesday, November 13, 2018
ResearchAndMarkets.com has published a report on the state of blockchain usage ...
- AdLedger Group Issues 'Blockchain & Advertising Special Report'
MAD, Steve McClellan - Thursday, November 8, 2018
The major holding companies contributed to the effort, as did companies includi ...