- Omnicom In 'Close Contact With Twitter' Given Client Concerns About Its Ad Platform
Mediapsssst, Richard Whitman - Friday, November 4, 2022
Several other groups would only speak on background, and the gist ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
MediaDailyNews, Joe Mandese - Friday, November 4, 2022
He also blamed the groups exercising their free speech for "trying ...
- Trustworthy Accountability Group Rolls Out 'Transparency' Certification
Digital News Daily, Wendy Davis - Thursday, November 3, 2022
The industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Twitter: IPG, Havas Advise Clients To Pause Ads, Groups Urge Advertisers To Demand Content Moderation
Digital News Daily, Karlene Lukovitz - Wednesday, November 2, 2022
"At this moment, we cannot confidently state that Twitter is a sa ...
- Scammers Bombard 'Verified' Twitter Users, Pose Potential Danger To Brands' Ad Funds, Reputation
Digital News Daily, Karlene Lukovitz - Wednesday, November 2, 2022
Scammers could potentially siphon off brands' marketing money, as well as defa ...
- GARM Calls On Twitter To Uphold Harmful Media Pledge
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We are monitoring Twitter's actions, such as setting up a content moderati ...
- Meta Receives MRC Accreditation For Parts Of Its Brand Safety Solutions
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
The accreditation applies only to Facebook's direct monetization controls, but Meta h ...
- Musk Tweets Link To Conspiracy Theory About Paul Pelosi
Digital News Daily, Karlene Lukovitz - Monday, October 31, 2022
Elon Musk helps disinformation go viral just days after telling advertisers th ...
- Why Twitter's Ad Outlook Is The Real Hellscape
RTBlog, Joe Mandese - Monday, October 31, 2022
"When you let go of the people who were responsible for keepi ...
- One in Four Say Advertisers Shouldn't Appear Near News About Controversial Politicians
Digital News Daily, Wendy Davis - Thursday, October 27, 2022
Around one in four web users say companies should avoid advertising ne ...
- In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"It is essential to show Twitter users advertising that is as releva ...
- So Let Me School Elon Musk On The Flip Side Of Relevancy - It's Called Differentiation
Red, White & Blog, Joe Mandese - Thursday, October 27, 2022
Instead of tweeting a letter to advertisers, Musk would have done bett ...
- Controversial News Topics Are Safe For Ads, Consumers Say
Research Intelligencer, Rob Williams - Thursday, October 27, 2022
But most consumers don't approve of advertising that appears next to differe ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- Ghostery's Automated Never-Consent Cookie Experience
Performance Marketing Insider, Laurie Sullivan - Monday, September 19, 2022
The Never-Consent notification blocker works in the background to automatically opt o ...
- Online Misinformation Has Negative Effects On Brand Safety, Confirms Research
Research Intelligencer, Rob Williams - Thursday, September 8, 2022
Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibili ...
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate Speech
MediaDailyNews, Joe Mandese - Wednesday, August 31, 2022
An expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effo ...
- Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
Digital News Daily, Karlene Lukovitz - Friday, August 19, 2022
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safe ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Digital News Daily, Colin Kirkland - Thursday, July 28, 2022
The partnership with in-game advertiser Anzu aims to give brand and agen ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Global Media Alliance Unveils New Safety, Misinformation Guidelines At Cannes
Mediapsssst, Richard Whitman - Tuesday, June 21, 2022
The updates will be revealed and discussed during a panel hosted ...
- GumGum, Tumblr Announce Contextual Partnership Focused On Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
During the coming months, Tumblr's parent company, Automattic, intends to expand t ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 31, 2022
DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Global CTV Fraud Climbs 70%
Television News Daily, Wayne Friedman - Monday, May 16, 2022
Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- Validity And Red Sift Partner To Help Brands With DMARC Compliance
Email Marketing Daily, Ray Schultz - Thursday, May 5, 2022
Validity will provide data feeds to enhance Red Sift's ability to monit ...
- How Can Brands Respond To Political And Social Issues Responsibly?
Marketing Insider, Grace Farag - Wednesday, May 4, 2022
Marketers and brands have an ethical responsibility to think about how the ...