- Ad Context Affects Consumer Views About Social Values Of Brands
Research Intelligencer, - Tuesday, December 28, 2021
Brands that advertise next to positive articles about environmental issues are mo ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
Digital News Daily, Karlene Lukovitz - Friday, December 17, 2021
Mobile video, in particular, is poised for growth. "As more consumers shi ...
- Advertisers Expand Meaning Of 'Brand Safety,' Hold Media Accountable For Overall Harm
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2021
"What we're measuring is a leading indicator of what's going to happ ...
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
RTBlog, Joe Mandese - Monday, December 13, 2021
At least that's my conclusion after Advertiser Perceptions shared its latest resear ...
- FTC Should Investigate Facebook Over 'Hate Speech,' Senator Cantwell Urges
PolicyBlog, Wendy Davis - Thursday, December 9, 2021
"Facebook has long made claims about the safety of its product f ...
- Brand Purpose Influences Most People's Purchase Decisions
Research Intelligencer, - Tuesday, November 23, 2021
Eighty-two percent of U.S. consumers said the brands they buy stand f ...
- IAS Signal Reporting Platform Becomes Foundation Of Future Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Integral Ad Science on Wednesday announced the global launch of IAS Signa ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Thanks to wider use of sophisticated brand suitability and risk prevention strategie ...
- Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
Performance Marketing Insider, Laurie Sullivan - Friday, October 8, 2021
The delay of Instagram's app for kids highlights a need for tight ...
- Taboola, NBC Sports Expand Content Recommendation, Video Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
The placements offer video advertisers a brand-safe environment and give NBC Spor ...
- TikTok Partnership With IAS Focuses On Brand Safety
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
TikTok made a significant move today toward ensuring the safety of bran ...
- Tech Groups Sues Texas Over Law Banning 'Censorship' By Social Media Platforms
Digital News Daily, Wendy Davis - Wednesday, September 22, 2021
The law "will prohibit platforms from taking action to protect themselves, the ...
- Twitter Unveils New Tools to Help Brands In Q4
Digital News Daily, Colin Kirkland - Friday, September 17, 2021
Twitter this week updated the ad community on a wide variety ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- DoubleVerify Adds Brand-Safety Solution To YouTube, Offers Turnkey Safety-Floor Option
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
Advertisers can now use brand-safety floor controls and suitability tiers on YouTub ...
- YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
Pixability to announce an integration with DoubleVerify that gives advertisers new measureme ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
Video Insider, Karlene Lukovitz - Monday, June 14, 2021
Buyers and sellers have widely different views on the data available f ...
- DoubleVerify Says Video-Filtering Tool Cuts Down On Fraud, Brand Safety Violations
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify sa ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVP
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 2, 2021
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that t ...
- Beyond Brand Safety: Today's Most Important Standard is Brand Integrity
MAD, Yale Cohen - Wednesday, May 19, 2021
To help the industry start to think in this way, a n ...
- Cancel 'Red, White & Blog,' Please!
Red, White & Blog, Joe Mandese - Wednesday, May 19, 2021
I only ask because I'm growing weary of the harangue of F ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- Mobile Advertisers: Context Is King, Again
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Given the deprecation of mobile user identity and location trackers, the va ...
- DoubleVerify CEO Zagorski Takes Company Public
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
DoubleVerify will debut on the New York Stock Exchange today, trading und ...
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
GARM this morning released its first report tracking performance on brand safe ...
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
Research Intelligencer, Joe Mandese - Monday, April 19, 2021
The share of desktop video ad impressions deemed risky soared 22% duri ...