- Global CTV Fraud Climbs 70%
Television News Daily, Wayne Friedman - Monday, May 16, 2022
Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- Validity And Red Sift Partner To Help Brands With DMARC Compliance
Email Marketing Daily, Ray Schultz - Thursday, May 5, 2022
Validity will provide data feeds to enhance Red Sift's ability to monit ...
- How Can Brands Respond To Political And Social Issues Responsibly?
Marketing Insider, Grace Farag - Wednesday, May 4, 2022
Marketers and brands have an ethical responsibility to think about how the ...
- News Credibility Ratings Service NewsGuard Partners With Canadian Media-Buying Agencies
Publishing Insider, Tony Silber - Thursday, April 28, 2022
Marketers represented by CMDC members can leverage NewsGuard's credibility ratings for ne ...
- Google Rolls Out 'Data Safety' Section Showing Android Users What's Being Collected
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 27, 2022
Google began to roll out a data safety section for Android ap ...
- Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
"If he makes it more toxic that generally will benefit the competition ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Meta Outlines Content Control Test, Taps Zefr To Develop 'Brand Safety' Solution
MediaDailyNews, Joe Mandese - Thursday, March 17, 2022
It will begin testing in the second half of 2022, and wi ...
- Here's A Partnership Aiming To Separate Trusted Publishers From Online Junk
Publishing Insider, Tony Silber - Friday, March 18, 2022
Trust.txt will help help validate media companies based on their membership ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Big Agencies In Discussion To Rate Credibility Of Ad-Supported Podcasts
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2022
As many as four holding companies are in talks with NewsGuard, whi ...
- Don't Go Viral In The Worst Way
Marketing Insider, Connie del Bono - Tuesday, March 15, 2022
How a cross-channel solution can help you approach brand safety more effectiv ...
- Consumers Are Receptive To Brand Messaging About Ukraine
Research Intelligencer, - Monday, March 14, 2022
Sixty percent of Americans said brands need to publicize what they're doi ...
- Brands Go To War
Marketing Insider, Aaron Paquette - Thursday, March 10, 2022
Some companies have already made epic fails of bad timing, bad tas ...
- Gannett Spoofed Advertisers For 9 Months, Researchers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
Advertisers thought they bought billions of ads on one Gannett site, b ...
- BMO Initiates DoubleVerify With An 'Outperform' Rating
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
Citing long-term demand from the digital ad industry for its verification, fra ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
The partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
MediaDailyNews, Joe Mandese - Friday, February 4, 2022
The IAS study found nearly half of social media users surveyed sa ...
- 2021 Executive of the Year: Ben Downing
Agency of the Year, Todd Wasserman - Friday, January 7, 2022
In late 2021, Havas New York changed its certification from a ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...
- 2021 Media Supplier of the Year: NewsGuard
Agency of the Year, Joe Mandese - Monday, January 10, 2022
By working with agencies to use its ratings as part of "inclusio ...
- Most People Are Open To Ad Targeting Based On Their Media Habits
Research Intelligencer, - Thursday, January 20, 2022
The finding may indicate that consumers are more receptive to contextual advertis ...
- Ad Context Affects Consumer Views About Social Values Of Brands
Research Intelligencer, - Tuesday, December 28, 2021
Brands that advertise next to positive articles about environmental issues are mo ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
Digital News Daily, Karlene Lukovitz - Friday, December 17, 2021
Mobile video, in particular, is poised for growth. "As more consumers shi ...
- Advertisers Expand Meaning Of 'Brand Safety,' Hold Media Accountable For Overall Harm
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2021
"What we're measuring is a leading indicator of what's going to happ ...
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
RTBlog, Joe Mandese - Monday, December 13, 2021
At least that's my conclusion after Advertiser Perceptions shared its latest resear ...
- FTC Should Investigate Facebook Over 'Hate Speech,' Senator Cantwell Urges
PolicyBlog, Wendy Davis - Thursday, December 9, 2021
"Facebook has long made claims about the safety of its product f ...