- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up wi ...
- Google Ads Dynamic Exclusion List And Why It's More Important Now
Performance Marketing Insider, Laurie Sullivan - Friday, April 16, 2021
Google announced it will roll out dynamic exclusion lists in Google A ...
- Two Consumer Groups Have Heightened Concerns About Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Consumers remain concerned about where they see ads, especially for brands th ...
- Deepfakes A Growing Cyberthreat Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Deepfakes have become a weaponized AI tool of concern to marketers a ...
- New YouTube Metric Shows Percentage Of Views From Content That Violates Policies
Digital News Daily, Karlene Lukovitz - Wednesday, April 7, 2021
With advertisers and lawmakers more focused than ever on social content, t ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
A year after finding it the least responsible of the major soci ...
- Time Viewed On Cable Nets Rose In 2020, Ad Concerns Remain
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
In 2020, live cable TV viewing grew 20% among all cable network ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its four ...
- New Facebook Filter Gives Users, Including Brands, More Control Of News Feed
Digital News Daily, Karlene Lukovitz - Thursday, April 1, 2021
New Feed Filter Bar makes it easier for users to prioritize "favorite ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to bran ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after sever ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias cha ...
- Google Blocked 99 Million Fake COVID-19 Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 17, 2021
The blocked topics range from fake miracle cures and vaccine doses ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions ...
- Trustworthy Accountability Group Certifies 234 Companies This Year
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The Trustworthy Accountability Group has awarded 234 companies at least one "certificatio ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In China
Digital News Daily, Wendy Davis - Monday, March 1, 2021
The Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishi ...
- Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
Apple continues to make changes to its services in iOS 14.5 be ...
- YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
Digital News Daily, Karlene Lukovitz - Wednesday, February 10, 2021
The designation -- which affirms that the platform adequately protects advertisers fr ...
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 10, 2021
More than 250 brands have reportedly stopped campaigns on YouTube and Goog ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access ...
- Xaxis North America President Talks About Brand Safety
Data & Programmatic Insider, Laurie Sullivan - Monday, January 25, 2021
More than ever, brands must take online measures to protect their ima ...
- Blacklists, Whitelists: Where Can You Advertise Anymore?
Media Insider, Maarten Albarda - Friday, January 22, 2021
As marketers initially created these lists, they also learned that blacklisting certa ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- GM Focuses On Safety With Periscope Brand
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
The automaker created a 60-second video to explain the brand's purpose. ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-si ...
- Keeping Up With The News
MediaDailyNews, Maureen Dawson - Tuesday, December 22, 2020
Before the election ended, news consumption was at a peak. Pew Resear ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...