- How To Refresh A 'Cadillac Brand'
Media Insider, Cory Treffiletti - Wednesday, October 2, 2019
My favorite example of how to do it right is Cadillac a ...
- Deutsch On Trump: A Brilliant Marketer, At Least Up To Now
Mediapsssst, Richard Whitman - Wednesday, September 25, 2019
The president may just have run out of Teflon, according to form ...
- The Changing Face Of My Brand Loyalty
Media Insider, Maarten Albarda - Friday, August 23, 2019
I used to be quite brand-loyal, with British Airways, for example, ...
- Starbucks Mermaid Tops Most Memorable Mascot List
Mediapsssst, Richard Whitman - Sunday, August 18, 2019
The brand does have over 14,000 outlets nationwide -- so she's ki ...
- 5 Mistakes Marketers Make When Choosing A Logo
Marketing Insider, Pamela Webber - Monday, August 12, 2019
For example, don't choose colors based on personal preferences, or pick ...
- JetSuiteX Rebrands As JSX
MAD, Larissa Faw - Thursday, August 8, 2019
The California-based airline unveiled a brand overhaul to better define its nic ...
- What's Old Is New Again: FileMaker Reverts To Claris Branding
MAD, Larissa Faw - Tuesday, August 6, 2019
Siegel+Gale (S+G) helped with this rebrand that includes research, brand positioning, bra ...
- New England Aquarium Rebrands Under Connelly Partners
Out to Launch, Larissa Faw - Friday, July 12, 2019
As perception of traditional aquariums continues to turn negative, particularly among cruci ...
- Brands Must Rethink Luxury And Millennials, And Activism Too
London Blog, Sean Hargrave - Tuesday, July 2, 2019
Comscore offers surprises on luxury customers, and reveals that the public do ...
- Press Association Rebrands To PA Media
Around the Net In MAD London, Sean Hargrave - Friday, June 28, 2019
The Press Association, or PA, has rebranded to PA Media to refle ...
- SunTrust, BB&T To Be Called Truist After Merger Completion
MAD, Larissa Faw - Thursday, June 13, 2019
Omnicom's Interbrand led the naming project for the combined entity that wi ...
- Borden's Elsie Undergoes Makeover
MAD, Larissa Faw - Wednesday, May 8, 2019
Borden is partnering with BrandCory on its logo refresh and with Ohio-bas ...
- Omnicom's LatinWorks Rebrands To Third Ear
MAD, Steve McClellan - Tuesday, April 23, 2019
The new name is aligned with the positioning as a "listen-first" creati ...
- BB&T and SunTrust Team With Interbrand For Post-Merger Rebrand
MAD, Larissa Faw - Wednesday, April 17, 2019
StrawberryFrog will remain SunTrust's marketing AOR. BB&T's AOR is The Tombras Grou ...
- The Hartford Gets A Brand Makeover
MAD, Larissa Faw - Friday, April 5, 2019
The Hartford is giving brand's icon, The Hartford Buck, a personality f ...
- Franzia Wine Refreshes Brand Identity
MAD, Larissa Faw - Tuesday, April 2, 2019
Franzia's first creative campaign in over 35 years, developed with Mekanism, pla ...
- Are The Grateful Dead The Greatest American Brand?
Media Insider, Cory Treffiletti - Wednesday, April 3, 2019
It's not easy to build a brand - but when you ...
- Preston Kelly, DDB And Joan Reveal Spring Makeovers
MAD, Larissa Faw - Friday, March 22, 2019
The agencies are repositioning their visual identities to better align with evolvi ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task
Performance Marketing Insider, Laurie Sullivan - Friday, March 22, 2019
CMOs cite naming a product or a service rather than positioning a ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansi ...
- Coley Porter Bell's U.S. Expansion Plans
MAD, Steve McClellan - Tuesday, March 12, 2019
The WPP branding agency has tapped Jenn Szekley to oversee expansion ...
- Major League Lacrosse Unveils Brand Overhaul
MAD, Larissa Faw - Monday, March 11, 2019
The makeover includes a new logo designed to serve as a fre ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 11, 2019
Two industry veterans from WPP's search agency GroupM Next have formed ...
- Walking the Walk of Values Branding
Show Daily, Nina Lentini - Thursday, March 7, 2019
Footwear maker KEEN started out by asking, "Can a sandal protect yo ...
- Thomas' Gets A Brand Refresh
MAD, Larissa Faw - Wednesday, February 20, 2019
The creative, from Mono, spruces up the look of the company's thr ...
- How And When Brands Should Tap Into The Musical Zeitgeist
Marketing Insider, Elijah B. Torn - Tuesday, February 19, 2019
Blindly tapping a musical zeitgeist without giving it deeper thought could easi ...
- Who's The 'Click Head' Now?
London Blog, Sean Hargrave - Thursday, February 14, 2019
If the IAB UK is right about click-through rates, why use the ...
- Moxie Helps QVC With Brand Makeover
MAD, Larissa Faw - Wednesday, February 6, 2019
The refresh comes as the brand transitions further away from its old-scho ...
- Kraft Heinz Puts Cheez Balls Fans On The Hunt
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Planters Cheez Balls were an icon of '90s snack food. Since bei ...
- Mistress' Latest Campaign: Rebranding Itself
Out to Launch, Larissa Faw - Wednesday, January 23, 2019
Ten-year-old ad shop Mistress has changed its name to The Many. “T ...