- Mistress' Latest Campaign: Rebranding Itself
Out to Launch, Larissa Faw - Wednesday, January 23, 2019
Ten-year-old ad shop Mistress has changed its name to The Many. “T ...
- Hickory Farms Undergoes Brand Makeover
MAD, Larissa Faw - Friday, January 18, 2019
The company-wide effort includes a new logo, packaging and product expansion. Sterli ...
- Lippincott's Brand Refresh For Aer Lingus
MAD, Steve McClellan - Thursday, January 17, 2019
The refresh is part of an ambitious growth plan to be t ...
- CP+B Is Now CPB+
MAD, Larissa Faw - Thursday, December 13, 2018
Following the return of cofounder Alex Bogusky, Crispin, Porter + Bogusky (CP ...
- Omelet Cracks A Few Eggs For Rebrand
MAD, Larissa Faw - Monday, November 26, 2018
The new brand positioning derives from late singer Leonard Cohen's quote: "There ...
- Report: 22% Of Consumers Toss Products If They Dislike Brand's Advocacy
MAD, Larissa Faw - Wednesday, November 21, 2018
The finding is part of a report conducted by Toluna and Unmetr ...
- HS2 Solutions Rebrands As Bounteous
MAD, Larissa Faw - Friday, November 9, 2018
Digital marketing agency HS2 Solutions is overhauling its brand identity to uni ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- Blue Shield Of California: Marketing & The Reluctant Healthcare Consumer
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Amid so much uncertainty, building confidence was going to be important. Kimba ...
- Figliulo&Partners Rebrands To A Name You Can Pronounce
Mediapsssst, Richard Whitman - Wednesday, October 17, 2018
Which makes sense right? Isn't that the first law of branding? Havi ...
- U.S. Men's Soccer Undergoes Brand Makeover
MAD, Larissa Faw - Friday, October 12, 2018
The team is trying to distance itself from its failure to quali ...
- Mechanica Rebrands Neighborhood Health Plan
Out to Launch, Larissa Faw - Sunday, October 14, 2018
The company has expanded its focus from primarily lower-end Medicaid patients ...
- Names Matter. Either Consumers Recognize It - Or They Mock
TV Watch, Wayne Friedman - Monday, October 8, 2018
Netflix rolls easily off the tongue. And with nearly 120 million worldwi ...
- Battle Of The New Channel Logos
Around the Net In MAD London, Sean Hargrave - Friday, September 28, 2018
"The Guardian" is weighing up how well BBC Two and Channel ...
- Melvin Brewing Plays The Name Game And Wins
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
What's in a name? Everything, according to Melvin Brewing founder Jeremy Toft ...
- Froot Loops Debuts Capsule Fashion Collection
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2018
Colorful apparel, shoes were developed via "co-creation" fashion platform AwayToMars. ...
- Workhorse Group Unveils New Grey-Designed Brand Identity
MAD, Larissa Faw - Wednesday, August 15, 2018
The new work, from Grey's New York office, positions the Cincinnati-based Workhor ...
- SunnyD Rebrands WithTerri & Sandy
MAD, Larissa Faw - Friday, August 3, 2018
SunnyD is returning to TV for the first time in three yea ...
- Engine Group Rebrands North American Network, Launches Data Platform
MAD, Larissa Faw - Wednesday, July 25, 2018
The main idea is to better present the firm to clients ...
- Terra Chips Overhauls Branding
Out to Launch, Larissa Faw - Wednesday, July 18, 2018
The campaign runs across a variety of channels, including YouTube, Roku, Hul ...
- Publicis Seattle Brands Special Olympics USA
MAD, Larissa Faw - Wednesday, June 27, 2018
The pro bono work includes an overarching "Rise With Us" brand identi ...
- Streaming Video, OTT Driving Value For Tech And Entertainment Firms
Digital News Daily, Alex Weprin - Tuesday, May 29, 2018
Streaming and over-the-top video is forcing legacy providers to shift their vid ...
- Western States Lasso Up New Branding Identity
Out to Launch, Larissa Faw - Monday, May 21, 2018
The new logo, brand and name will be used to promote t ...
- Lift Rebrands To Lift ...& Co.
Mediapsssst, Richard Whitman - Wednesday, May 2, 2018
Yes, the firm has added "& Co." to its name and ...
- Inside the SeaWorld And HP Email Marketing Programs
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
One sells computers, the other vacation attractions. But both rely on ema ...
- WPP's Landor Names Its First Chief Growth Officer
People on the Move, Larissa Faw - Monday, April 23, 2018
Landor, the WPP branding and design firm has appointed Tiffany Vasilchik ...
- Brymer Tapped To Lead Omnicom's New Branding Agency
People on the Move, Steve McClellan - Thursday, April 19, 2018
Omnicom has tapped long-time company executive Chuck Brymer to helm a new ...
- Agency Vet Steinhour Named Chairman VCU Brandcenter Board
People on the Move, Larissa Faw - Tuesday, April 17, 2018
After serving on the Board for 13 years, agency veteran Jeff Steinho ...
- Truth In Email IDs: Yahoo Mail Tests New Brand Safety Standard
Email Insider, Ray Schultz - Tuesday, March 27, 2018
The Brand Indicators for Message Identification (BIMI) standard allows brand logos ...
- Collins Tapped For eSalon Rebranding
Accounts on the Move, Steve McClellan - Sunday, March 25, 2018
Branding agency Collins has been tapped by hair care company eSalon f ...