- Publicis Assembles 'Dark Horse' Team To Overhaul JennAir Brand Image
MAD, Larissa Faw - Friday, March 23, 2018
The "Bound by Nothing" campaign includes a new logo, a new sui ...
- VML Expands Brand Strategy and Data Team
People on the Move, Steve McClellan - Tuesday, March 13, 2018
VML has announced five new hires and one high-level promotion within its bra ...
- Digitas Cuts LBi From Its Name
MAD, Larissa Faw - Monday, March 12, 2018
Digitas really never fully incorporated the LBi name in all of i ...
- 'Real Simple' Expands Licensing Products
Publishers Daily, Sara Guaglione - Monday, March 12, 2018
RemiBed LLC, a manufacturer and distributor of memory foam mattresses, is produci ...
- 'Great Big Story' Launches Brand Campaign
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
Great Big Story, the streaming video storytelling brand owned by CNN, wi ...
- Adland CMO Promotes Ireland's Flourishing Fashion Sense
MAD, Larissa Faw - Tuesday, February 27, 2018
Siegal+Gale chief marketing officer Margaret Molloy is behind an effort to rai ...
- Character Opens Portland Office, Taps Bruyere To Run It
People on the Move, Steve McClellan - Wednesday, February 14, 2018
San Francisco-based branding and design shop Character. Recently acquired by
Dent ... - Sid Lee Gets A Makeover
MAD, Larissa Faw - Wednesday, February 7, 2018
Sid Lee's new branding includes a logo, signature, website and reel, ...
- New 'Fearless' Branding And Campaign For New Balance
Out to Launch, Steve McClellan - Wednesday, February 7, 2018
The campaign is being amplified via global media companies Bleacher Report, Refinery ...
- Branding Agency Greenlight Adds A Partner
People on the Move, Steve McClellan - Tuesday, January 30, 2018
Todd Lancaster has been elevated to the post of chief creative offic ...
- Thinking Beyond The Brand
Media Insider, Gord Hotchkiss - Tuesday, January 30, 2018
Apparently boring is the new gold standard of branding, at least wh ...
- WPP Launches Superunion
MAD, Steve McClellan - Tuesday, January 23, 2018
The new entity combines five existing brand consultancies and design agencies th ...
- Burns Group 'Transforms' Eleven James
Out to Launch, Larissa Faw - Monday, December 11, 2017
After 10 months of collaboration, watch subscription service Eleven James is unveili ...
- Y&R Leads New Branding Effort For U.S. Navy
Out to Launch, Steve McClellan - Tuesday, December 5, 2017
The U.S. Navy is introducing a new brand identity, tagline and creati ...
- F1 Launches New Logo
Around the Net In MAD London, Sean Hargrave - Monday, November 27, 2017
F1 has marked the end of the 2017 season by unveiling ...
- Havas Forms Brand Consultancy Joint Venture
MAD, Steve McClellan - Monday, November 20, 2017
Havas U.S. has launched a brand consultancy in partnership with a te ...
- Gerber Overhauls Brand Image
Out to Launch, Larissa Faw - Thursday, October 19, 2017
As parents seek out simpler and healthier baby food, Gerber is reveali ...
- LA Stakes Claim To World Creative Capital Via New Branding Effort
MAD, Larissa Faw - Wednesday, October 4, 2017
72andSunny worked on the branding refresh with the city, including the developme ...
- Intel Creates Brand Programs To Promote Expertise In AI, Drone Technologies
MAD, Steve McClellan - Wednesday, October 4, 2017
The firm is fostering new research on polar bears and the ocea ...
- Americans Want NFL To Keep Politics Out Of Football, Study Says
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2017
A majority of Americans believe the football field is no place f ...
- Ryder Trucks Launches Campaign With 'Inc.'
Marketing Daily, Tanya Gazdik - Monday, September 18, 2017
"The campaign underscores how truck owners are essentially dumping cash all ov ...
- WPP Consolidates 5 Shops Into A Single Brand Agency
MAD, Steve McClellan - Thursday, September 14, 2017
It's the latest in a spate of consolidation moves by the holdi ...
- Marketers Will Have To Seduce, Convince AI
AI & IoT Daily, Alexandre Thomas - Wednesday, September 13, 2017
There's no doubting the importance of artificial intelligence cementing itself in t ...
- WPP's Brand Union Appoints U.S Strategic Lead
MAD, Larissa Faw - Friday, September 8, 2017
WPP's Brand Union is appointing Vincent Roffers as its first U.S. executi ...
- Arnold Gave A Cluck, And Won The Boston Brandathon
Mediapsssst, Richard Whitman - Thursday, August 31, 2017
Havas Group agency Arnold won this year's Boston Brandathon, a 72-hour brandi ...
- Hill Holliday Launches Brand Consulting Practice
MAD, Steve McClellan - Tuesday, August 22, 2017
The agency is positioning the new practice as a service for clien ...
- Duncan Channon Helps Craft Beer Pioneer Get Back To Its Roots
MAD, Steve McClellan - Thursday, August 17, 2017
One of the pioneers of the craft beer industry, Redhook, is taki ...
- NEW! BooneOakley Creates Trippy New Menus For Mellow Mushroom Pizza
Out to Launch, Larissa Faw - Tuesday, August 8, 2017
BooneOakley is lending its talents to help the Atlanta-based pizza chain Mell ...
- Revolving Door: Former Interbrand CEO Joins Prophet
People on the Move, Steve McClellan - Friday, August 4, 2017
Josh Feldmeth, the former North American CEO of Omnicom Group’s Interbrand h ...
- Accenture Acquires Brand Learning To Help Drive Marketing, Sales Transformation For Clients
MAD, Steve McClellan - Thursday, August 3, 2017
With offices in London, New York and Singapore, the Brand Learning practi ...