Branding Agency Greenlight Adds A Partner

Todd Lancaster has been elevated to the post of chief creative officer and partner at Dallas-based branding agency greenlight. The post is a new one at the agency.

Previously Lancaster was executive creative director. He joined the agency in 2016 as a creative director.

Lancaster is a veteran of the Dallas/Fort Worth advertising industry, having held previous creative positions at The Marketing Arm, Schaefer Advertising Co. and Epsilon@Purple.

As a partner, Lancaster will continue working alongside Co-Founders CEO Erik Herskind and COO Olivia Cole, while adding, as the agency put it, a “vested interest in the financial performance of the company – and future growth.”

“Our mission has always been to maintain strong culture as our agency grows,” stated Cole. “And bringing Todd into our partnership solidifies that mission.” 

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