• by Larissa Faw , December 11, 2017

After 10 months of collaboration, watch subscription service Eleven James is unveiling its new brand identity developed with BGIN, a division within Burns Group focused on “startup brand transformation.”

This "soup to nuts" makeover is designed to expand the platform beyond male watch aficionados to affluent consumers of both genders.

The refresh includes strategy, brand architecture, brand communications platform, visual identity (including packaging), and refreshed messaging.