- 'GQ' Teams With NBA Star On First Guest-Curated Product Box
Publishers Daily, Sara Guaglione - Friday, October 2, 2020
GQ is partnering with NBA star Kevin Love on its latest "Be ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- Google Kids Space On Android, A Lifetime Branding Experience
Performance Marketing Insider, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
- Husband Of Kamala Harris Part Of A Past $42M Lawsuit Over Taco Bell Chihuahua Mascot
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Doug Emhoff, the husband of Democratic VP Kamala Harris, is in t ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washingt ...
- Washington Redskins To Change Name
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
The name change won't happen immediately and the NFL franchise is sti ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for T ...
- Pairwise Debuts Brand Makeover
Out to Launch, Larissa Faw - Tuesday, June 16, 2020
The startup health food brand
Pairwise is revealing a new bra ...
- Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communica ...
- Does Your Brand Have A Handshake Logo?
Mediapsssst, Richard Whitman - Wednesday, March 18, 2020
Probably not the best message to be sending during a growing pandemi ...
- WITHIN Relaunches, Claiming Agency Model Is Broken
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
The former Agency Within seeks to collapse the marketing funnel, believing th ...
- Study: Firms Believe AI Could Hurt Branding
Email Marketing Daily, Ray Schultz - Friday, February 7, 2020
Executives worry about diminishing creativity, fewer jobs and less differentiation, Bynder repo ...
- Lonely Planet Teams With Intrepid Travel To Launch Tours
Publishers Daily, Sara Guaglione - Tuesday, January 21, 2020
The launch of the tours, called Lonely Planet Experiences, is the late ...
- INFRA Debuts Brand Overhaul
MAD, Larissa Faw - Monday, January 20, 2020
The Independent Natural Food Retailer Association (INFRA) is undergoing a complete makeov ...
- Name Your Streaming Platform - Just Add Symbols
TV Watch, Wayne Friedman - Tuesday, January 21, 2020
Monikers may be passe. Companies just include a symbol, character or punctuatio ...
- Snap Invites Brands To Make Logos Searchable
Digital News Daily, Gavin O'Malley - Friday, December 20, 2019
The new feature will recognize items like McDonald's fries or a c ...
- New Branding Agency, Gestalt Brand Lab Launches
Mediapsssst, Richard Whitman - Thursday, December 12, 2019
It was founded by Chad Farmer and Brian Munce, previously part ...
- Havas' Triptk Opens NYC Branding, Design Practice
Mediapsssst, Richard Whitman - Tuesday, November 12, 2019
Design veteran Daniel Arenas has been tapped to lead the new operatio ...
- WPP's Landor Taps Hallberg To Lead Its NY Creative Studio
People on the Move, Steve McClellan - Monday, November 11, 2019
WPP global brand consultancy Landor has appointed Jonas Hallberg executive creative direct ...
- PBS Overhauls Logo For 2020
MAD, Larissa Faw - Tuesday, November 5, 2019
The makeover, developed with Lippincott, features a new, vibrant signature color, nicknam ...
- Facebook Rebrands, Unveils New Logo
Digital News Daily, Gavin O'Malley - Monday, November 4, 2019
Rather than Facebook's trademark blue, the new logo actually changes colors, fr ...
- Endeavor Global Marketing Rebrands As 160over90
MAD, Larissa Faw - Wednesday, October 30, 2019
The name conveys a blood pressure reading -- in this case, elevat ...
- The Best Global Brands 2019 Got There By... Advertising
Media Insider, Maarten Albarda - Friday, October 18, 2019
The Top 10 Best Brands represent $5.6 billion dollars in ad sp ...
- BT Returns To The High Street With EE Co-Branding Move
Around the Net In MAD London, Sean Hargrave - Monday, October 14, 2019
It has been missing for 25 years, but now BT is comi ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In Germany
Digital News Daily, Laurie Sullivan - Wednesday, October 9, 2019
A shooter outside a synagogue in Germany used Amazon Twitch to broadca ...
- Pickleball Paddle Peddler Pivots On Positioning
MAD, Larissa Faw - Wednesday, October 9, 2019
Agency Young & Laramore (Y&L) sums up challenge: "With a name li ...
- Streaming TV And The Critical Importance Of Branding
MAD, Zach Rosenberg - Monday, October 7, 2019
All these streaming services will need to stock their digital shelves wi ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
MediaDailyNews, Joe Mandese - Friday, October 4, 2019
Even as the nation's largest consumer brand marketers meet for their annu ...
- How To Refresh A 'Cadillac Brand'
Media Insider, Cory Treffiletti - Wednesday, October 2, 2019
My favorite example of how to do it right is Cadillac a ...
- Deutsch On Trump: A Brilliant Marketer, At Least Up To Now
Mediapsssst, Richard Whitman - Wednesday, September 25, 2019
The president may just have run out of Teflon, according to form ...