- Comcast Working On Smart TVs, Mulling Roku Buy, Other Streaming Expansion Options: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
CEO Brian Roberts is also reportedly prepared to increase spending on conte ...
- MSNBC News Staffers Have Joined A Union, WGA East
TV Watch, Fern Siegel - Tuesday, June 22, 2021
MSNBC president Rashida Jones has called for a union election to ...
- Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And Up
Television News Daily, Wayne Friedman - Friday, June 18, 2021
Streaming has a 26% share for total day usage of TV f ...
- Jeff Toobin's CNN Comeback Is A Crisis PR Primer For Scandal-Ridden Washington
Television News Daily, Evan Nierman - Monday, June 21, 2021
What Toobin showed is that proper preparation can bring you back in ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- So Why Do We Need Another Addressable Consortium?
Advanced TV Insider, Karlene Lukovitz - Friday, June 18, 2021
Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising a ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business reven ...
- Legacy Pay TV Companies Approach A Breaking Point
TV Watch, Wayne Friedman - Tuesday, June 15, 2021
There are profitable options, such as offering a completely different video packagi ...
- Live, Linear TV Viewing Erosion Impacts Promo Spend
Television News Daily, Wayne Friedman - Friday, June 11, 2021
Total impressions generated for TV's promo and advertising slipped 29% to 100 ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
A wide-ranging consumer survey looking at top 20 premium streamers and small ...
- Cable TV News Nets Record Lower Ratings, Fox Ahead In Prime Time
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
MSNBC is the second-most-watched basic cable network. CNN is the sixth-most-watched. ...
- What's In A Name? The Stuff That Dreams Are Made Of
TVBlog, Adam Buckman - Thursday, June 3, 2021
The many challenges of how to name a new company are summ ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The TV upfront market is forecast to climb 7.6% to reach $19 ...
- Discovery/WarnerMedia Banks On Streaming, But Linear TV Remains Potent
Television News Daily, Wayne Friedman - Monday, May 24, 2021
A combined Discovery-WarnerMedia gains an industry-leading 29% of all time viewed acro ...
- Mystery Of TruTV: GM Weitz Says 'Don't Overthink It'
TVBlog, Adam Buckman - Tuesday, May 25, 2021
TruTV's steadfast reliance on "Impractical Jokers" has long fascinated the "TV Bl ...
- Pay TV Business Slightly Trims Net Loss In Subscribers
Television News Daily, Wayne Friedman - Thursday, May 20, 2021
An estimated 1.90 million subscribers cut the cord in the first thr ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Cord-Cutting Isn't What's Killing Broadcast And Cable
TV Watch, Wayne Friedman - Friday, May 21, 2021
Seraj Bharwani, Chief Strategy Officer of AcuityAds, put it plainly: "Ad loa ...
- Spectrum News Networks Reports Record Audience Gains In April
Digital News Daily, Karlene Lukovitz - Thursday, May 20, 2021
Viewership for the 24/7 networks was driven by major news events duri ...
- Pay TV Drops 1.9 Million Subs In Q1, Cable Sees Record Losses
Digital News Daily, Karlene Lukovitz - Thursday, May 20, 2021
The largest U.S. pay-TV providers lost a combined 1.895 million net vid ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true ...
- ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia Merger
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Through the first four months of this year, Discovery/WarnerMedia TV networks account ...
- Discovery Upfront: Promotes More Content, Broader Audience Reach
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
For 2021, Discovery says it will produce 5,000 new hours of line ...
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
TVBlog, Adam Buckman - Tuesday, May 18, 2021
The two upfront presentations staged virtually on Monday could not have be ...