- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Jackson Hewitt created an integrated brand campaign to educate people about t ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Why I Love 'Mannix'
TVBlog, Adam Buckman - Tuesday, May 31, 2022
In the "Mannix" era, TV shows had a straight-ahead, what-you-see-is-what-you-get quality. ...
- Ebony Close To Deal To Buy Black News Channel
Around the Net In Publishing, Ray Schultz - Thursday, May 26, 2022
Ebony magazine is nearing a deal to acquire Black News Channel o ...
- Lionsgate Expects Starz Sale Or Spinoff By Summer's End
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
Lionsgate CEO Jon Feltheimer did not mention prospective buyers by name, thou ...
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
MoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- TV Bundles Grow As Viewers Add Streaming Services
Research Intelligencer, - Friday, May 13, 2022
Many consumers say they plan to add to their current number ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming Venture
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Building on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
News that Netflix could launch an ad-supported option came via a compa ...
- Co-Viewing Of Streaming Video Boosts Ad Engagement
Research Intelligencer, - Friday, May 6, 2022
Parents with young kids say they're co-viewing more programming than they d ...
- Roku, Apollo Global Management Reportedly Bidding On Stake In Starz
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
The joint Roku/Apollo bid could be as much as 20% for Star ...
- Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%
Television News Daily, Wayne Friedman - Monday, May 2, 2022
Total Q1 national TV linear advertising was up 4.7% to $9.1 billio ...
- Will Political Ad Spend Remain High For Linear TV?
TV Watch, Wayne Friedman - Tuesday, May 3, 2022
When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- NBCU: Hold On - Streaming Not Replacing Linear? Not Yet
TV Watch, Wayne Friedman - Monday, May 2, 2022
The unsettling position is this: As streaming grows in importance, we can ...
- TV News, Other Media Wage War Over Musk's Twitter Takeover
TVBlog, Adam Buckman - Thursday, April 28, 2022
Elon Musk's takeover of Twitter is the issue du jour on t ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- Streaming Climbs To Near 30% Share Of All Total Day Viewing
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Streaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
The greatest change over the last three years has been with broadband-on ...
- Bucking the Norm: RSLC's Political Marketing Exec's Strategy For Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 21, 2022
"Stop pussyfooting around the situation, just tell me what you're willing ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- MSNBC's 'Rachel Maddow' Show Trimmed Back To Weekly
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Starting in May, Rachel Maddow, host of the MSNBC prime-time show th ...
- Comcast's Ad Sales Unit Effectv Inks Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Effectv has struck a deal with Comscore for its local TV measureme ...
- Do Streamers Attract 'Light,' Casual TV Viewers?
TV Watch, Wayne Friedman - Wednesday, April 13, 2022
What about those "light" TV viewers? For TV marketers, these consumers ha ...
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The final NCAA games for Duke's storied head coach Mike Krzyzewski deliver ...
- Fox News Only News Net To Show YOY Growth, Leads In Prime
Television News Daily, Wayne Friedman - Wednesday, March 30, 2022
Fox remains the leading cable network overall in Q1 prime-time viewing, whi ...
- Cable TV Networks And Their Original Programs: What Is Their Future?
TV Watch, Wayne Friedman - Monday, March 28, 2022
Linear cable TV nets have streaming-platform sister services. What remains for tho ...
- Broadcast/Cable Non-Live Viewing Sinks 55% From 2011-2021, Cable TV Reach Crashes
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Broadcast and cable viewing continues to sink dramatically due to the grow ...
- More Locally Based TV News Businesses Seeking A Bigger National TV Footprint
TV Watch, Wayne Friedman - Tuesday, March 22, 2022
Spectrum News is starting up special coverage of news events anchored ...