- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...
- Nick Davatzes, Founder Of A+E Networks, History Channel, Dies At 79
Digital News Daily, Karlene Lukovitz - Sunday, August 22, 2021
Davatzes served as CEO of A+E Networks from its founding in 19 ...
- Pay-TV Cord-Cutting Slows - Along With Broadband Growth
Digital News Daily, Karlene Lukovitz - Friday, August 20, 2021
On the pay-TV front, an actual gain for internet-delivered vMVPDs and low ...
- Evolution of UGC: From MTV To TikTok
Media Insider, Steven Rosenbaum - Monday, August 9, 2021
I have two stories to tell, one about how UGC began, a ...
- AMC Networks Up 13% In U.S. Ad Sales For Q2, Global 75% Higher
Television News Daily, Wayne Friedman - Friday, August 6, 2021
AMC Networks had strong Q2 gains in ad revenues -- 13% high ...
- Sinclair Q2: Ad Sales Up 110% From Year-Ago Period, Streaming RSN Biz To Launch In 2022
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
In a recent filing, Sinclair believes a D2C service could hit 4 ...
- TCM Evolves As Corporate Owners Change
TV Watch, Phyllis Fine - Tuesday, August 3, 2021
The channel leans into its strengths as its parent, WarnerMedia, sold ...
- Media Dynamics Alert: Streaming Share Of U.S. Viewing +1,200% Since Early 2010s
Research Intelligencer, Joe Mandese - Monday, August 2, 2021
Online streaming's share of the U.S. TV/video viewing population has expanded 1,20 ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion ...
- For MTV's 40th Birthday, A Big Dose of Reality
TV Watch, Les Luchter - Friday, July 30, 2021
MTV: Music Television launched 40 years ago this Sunday, Aug. 1, 198 ...
- Cable TV News Network Ratings: Fox On Top, July Sees Double-Digit Declines
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Fox News Channel is down 34% in Nielsen live-plus-same day time-shifted viewin ...
- What's Missing From TV News? That Guy Who Used To Be President
TVBlog, Adam Buckman - Thursday, July 29, 2021
With Trump no longer residing in the White House and playing h ...
- Streamer CNN+ To Launch First-Quarter 2022
Television News Daily, Wayne Friedman - Monday, July 19, 2021
CNN+ says it will have original, live, on-demand and interactive programming ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TV
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Netflix improved one percentage point to a 7% share -- the t ...
- Big Cable News Nets' Q2 Prime-Time/Total Day Ratings Sink 40%, Fox News Maintains Lead
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
Total prime-time viewing among cable TV news networks fell 38% in t ...
- Comcast Working On Smart TVs, Mulling Roku Buy, Other Streaming Expansion Options: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
CEO Brian Roberts is also reportedly prepared to increase spending on conte ...
- MSNBC News Staffers Have Joined A Union, WGA East
TV Watch, Fern Siegel - Tuesday, June 22, 2021
MSNBC president Rashida Jones has called for a union election to ...
- Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And Up
Television News Daily, Wayne Friedman - Friday, June 18, 2021
Streaming has a 26% share for total day usage of TV f ...
- Jeff Toobin's CNN Comeback Is A Crisis PR Primer For Scandal-Ridden Washington
Television News Daily, Evan Nierman - Monday, June 21, 2021
What Toobin showed is that proper preparation can bring you back in ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- So Why Do We Need Another Addressable Consortium?
Advanced TV Insider, Karlene Lukovitz - Friday, June 18, 2021
Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising a ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business reven ...
- Legacy Pay TV Companies Approach A Breaking Point
TV Watch, Wayne Friedman - Tuesday, June 15, 2021
There are profitable options, such as offering a completely different video packagi ...
- Live, Linear TV Viewing Erosion Impacts Promo Spend
Television News Daily, Wayne Friedman - Friday, June 11, 2021
Total impressions generated for TV's promo and advertising slipped 29% to 100 ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
A wide-ranging consumer survey looking at top 20 premium streamers and small ...
- Cable TV News Nets Record Lower Ratings, Fox Ahead In Prime Time
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
MSNBC is the second-most-watched basic cable network. CNN is the sixth-most-watched. ...