- Keith Bowen Named President, Altice News & Advertising, Cheddar Founder Jon Steinberg Leaving
Digital News Daily, Karlene Lukovitz - Wednesday, January 26, 2022
In addition, Kristin Malaspina is promoted to GM of Cheddar News a ...
- P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
Research Intelligencer, - Monday, January 24, 2022
The maker of Tide detergent aired more than 26 million ads ...
- Wayfair Remakes the Funnel
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
With high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- DirecTV To Drop One America News, In Major Blow For Right-Wing Outlet
Digital News Daily, Karlene Lukovitz - Sunday, January 16, 2022
DirecTV has carried the far-right network since 2017, when a lawsuit forc ...
- Sinclair Extends Regional TV-Video Deal With 16 NBA Teams, Includes Key Streaming Rights
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
Viewers will be able to access certain NBA games, via an upcomi ...
- 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
Research Intelligencer, - Tuesday, January 11, 2022
Don't underestimate linear television's ability to drive internet searches for advertisers, sa ...
- Interest In COVID Wanes Among TV News Viewers, Now Part Of 'Daily Life'
MediaDailyNews, Joe Mandese - Monday, January 10, 2022
New data from TV audience measurement service Samba TV gives new meani ...
- Top Sports Programs, 'The Bachelor,' 'Yellowstone' Score Highest For Online Search Of TV Advertisers
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
Viewers who watch "Sunday Night Football," "Thursday Night Football" and "Monday Nig ...
- vMVPD Keeps Growing, But Doesn't Slow Down The Pay TV Industry Business
Television News Daily, Wayne Friedman - Wednesday, January 5, 2022
Virtual pay TV providers now total 14.2 million -- up 17% v ...
- Nielsen Gauge Shows Usage Gains For Streaming, Broadcast
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
An increase in sports viewing for broadcast is credited as a rece ...
- Charter Offering 12 Free Months of Peacock Premium To Spectrum TV Subscribers
Video Insider, Karlene Lukovitz - Tuesday, December 14, 2021
Spectrum Internet subscribers are being offered nine months of free access ...
- CNN Fires Chris Cuomo Days After Suspension
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
CNN cited additional information in its ongoing investigation to warrant the firin ...
- Pickett's Charge: Average 'Joe' Takes On Western Baddies
TVBlog, Adam Buckman - Monday, December 6, 2021
Spectrum's new Wyoming mountain drama is a breath of fresh air. ...
- ESPN Tops Cablers For November Prime Time, Fox News Second, Hallmark Channel Third
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
For the second straight month, ESPN -- thanks to its "Monday Nig ...
- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- Disney's Cable TV Nets Sink 10% In Subscribers YoY
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Disney's annual report says its distributed U.S networks have each dipped so ...
- Leichtman: Pay-TV Subs Down 650K In Q3, Vs. 1.23M Loss In Q2
Digital News Daily, Karlene Lukovitz - Friday, November 19, 2021
AT&T's spun-off DirecTV, U-verse and AT&T TV collectively lost 412,000 subs ...
- NBCUniversal Scores Premier League's Soccer In Multi-Year Billion-Dollar Deal
Television News Daily, Wayne Friedman - Friday, November 19, 2021
NBCU will air 380 games through 2028 on NBC, USA Network, Telemund ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand Campaign
Digital News Daily, Colin Kirkland - Wednesday, November 17, 2021
Khaled expresses his genuine love for Pandora with three ads that wi ...
- Nielsen's October 'Gauge' Remains Relatively Flat For Streaming
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
Cable TV still commanded the biggest share -- 38% -- which w ...
- Cord Cutting Slowed Significantly In Q3
Digital News Daily, Karlene Lukovitz - Friday, November 12, 2021
Pay-TV subscriptions declined by only 105,000 compared to Q2, estimates one anal ...
- Disney+ Subscribers Now Total 118 Million, Linear TV Business Dips
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
Disney CEO Bob Chapek believes Disney+ can reach 230 million to 2 ...
- High-Priced Scatter Deals May Not Worry Brand Advertisers
Television News Daily, Wayne Friedman - Monday, November 8, 2021
The growth of CTV media deals may be having a major effe ...
- Disney To Pull The Plug On ESPN Classic On Jan. 1
Digital News Daily, Karlene Lukovitz - Friday, November 5, 2021
The network and its on-demand service lost their differentiation, and much ...
- Discovery Explores Bundling Streamers
TV Watch, Wayne Friedman - Friday, November 5, 2021
Discovery is hinting it could bundle Discovery+ with HBO Max -- possib ...
- October Cable TV News Viewing Records Declines
Television News Daily, Wayne Friedman - Tuesday, November 2, 2021
Much of this decline was expected after a big 2020 presidential y ...
- Charter Q3 Video Revenues Higher, Aided By Sports
Television News Daily, Wayne Friedman - Friday, October 29, 2021
Charter Communications still witnessed decent gains in overall video revenue -- ...
- NBCU's Tokyo Olympics, Movie Biz Drive Strong Q3 Revenues
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Ad revenues grew 73% -- mostly driven by the Tokyo Olympics, b ...