- Paramount Advertising Restructures Under Media Agency Holding Company Focus
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
The ad unit will align workflows around six of the big med ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- Americans Near 'Double Digits' Number Of Video Services
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Consumers now average 9.86 video services -- up from 8.8 a ye ...
- Unfiltered Social Media Content Wreaks Havoc On Media Planning For News-Oriented Brands
TV Watch, Wayne Friedman - Tuesday, October 25, 2022
If more "unfiltered," unverifiable content continues to float around news digital platform ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- TikTok Sees Rising News Usage Among Young Adults, Cable TV News Still Strong
MediaDailyNews, Wayne Friedman - Friday, October 21, 2022
A growing share of young Americans are now regularly getting their ne ...
- Streaming Rises To 36.9% Share Of Viewing, Broadcast Also Rises With New Season
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
Nielsen's The Gauge results for September show continued strong gains for streami ...
- Cable TV Networks' Road Trip: Picking Up Passengers - And Changing Direction
TV Watch, Wayne Friedman - Wednesday, October 19, 2022
Comcast's Spectacor is pulling the plug on the video game-centric G4 networ ...
- Streaming Video Is Most-Watched Media Platform Among Black Consumers
Research Intelligencer, Rob Williams - Tuesday, October 18, 2022
Black consumers are most likely to find representative content on streaming platfor ...
- Doesn't Take A Genius To Wonder If Legacy TV Is Dying
TVBlog, Adam Buckman - Friday, October 14, 2022
Recent signs and circumstances buffeting legacy television indicate that the decline ...
- Comcast Promotes Cavanagh To President
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mike Cavanagh will continue as CFO while working with Comcast Chairman/CEO Bri ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Sixteen top cable TV networks are down to an average 17.5% rea ...
- Netflix Brand With Advertising: To Be Tainted?
TV Watch, Wayne Friedman - Thursday, October 13, 2022
Netflix is moving its premium brand into the ad-supported world -- a ...
- Future Of Late Night On Streamers: What Does It Mean To Be 'Live' On CTV?
TV Watch, Wayne Friedman - Monday, October 10, 2022
What kind of traditional late-night comedy/talk shows will continue on linear ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In September
Television News Daily, Wayne Friedman - Friday, September 30, 2022
TV networks have committed more airings and media time for their n ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
MediaDailyNews, Joe Mandese - Thursday, September 22, 2022
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- Charter's Rutledge Shifts To Executive Chairman Role, Winfrey Named CEO
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Chris Winfrey will become president and CEO of the company starting ...
- Streaming Leads Viewing In August; Broadcast, Cable Make Gains: Nielsen
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
Streaming TV continued its lead in viewing share, according to Nielsen's T ...
- Comcast Names Midha Effectv GM
Digital News Daily, Karlene Lukovitz - Wednesday, September 14, 2022
Midha was previously Comcast Advertising's chief growth officer. ...
- TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Growth for this year's traditional TV and AVOD ad revenue is project ...
- NBC Prime-Time Cutback Leaves Loyal Affiliates In The Lurch
TVBlog, Adam Buckman - Tuesday, August 30, 2022
Although the plan is being portrayed as "preliminary" and not yet forme ...
- Inflation Toll: 26% Of Americans Have Cut Back On SVOD, Pay TV
Video Insider, Karlene Lukovitz - Monday, August 29, 2022
Young adults are most likely to cut back on these services, ...
- Ring This: Amazon's 'Candid Camera' Spin On Doorbell TV
TV Watch, Wayne Friedman - Monday, August 29, 2022
There's a new MGM syndication TV show of compiled clips from Ring-li ...
- Crossing The TV 'Rubicon': Cable TV July Viewing Sinks 19% -- Down 32% Over 2 Years
Television News Daily, Wayne Friedman - Tuesday, August 23, 2022
MoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadca ...
- Linear TV Viewership Tends To Be Higher Among Older Consumers
Research Intelligencer, Rob Williams - Friday, August 19, 2022
The number of U.S. households that watched traditional linear TV fell 0. ...
- To Many News Consumers, TV News Has Lost Its Mind
TVBlog, Adam Buckman - Friday, August 19, 2022
Complaints about TV news have been commonplace for years, but now so ...
- Nexstar Takes Over CW -- Soon You Won't Recognize It. Is That Good TV Business?
TV Watch, Wayne Friedman - Wednesday, August 17, 2022
The network will be profitable by 2025, says Nexstar. But what wi ...
- Pay TV's Accelerated Bleeding Continues: Down 1.9M Subs For 2nd Consecutive Quarter
Digital News Daily, Karlene Lukovitz - Monday, August 15, 2022
Cable providers Comcast and Charter combined lost nearly 725,000 subs in t ...
- ESPN Striking Out On Its Own? With Heavy Hitters, Disney Sees Growth
TV Watch, Wayne Friedman - Monday, August 15, 2022
Does ESPN want to make a big player trade -- or contin ...
- 2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Television News Daily, Wayne Friedman - Thursday, August 11, 2022
The political advertising estimate for 2022 is the highest ever for a ...