- Comcast's Ad Sales Unit Effectv Inks Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Effectv has struck a deal with Comscore for its local TV measureme ...
- Do Streamers Attract 'Light,' Casual TV Viewers?
TV Watch, Wayne Friedman - Wednesday, April 13, 2022
What about those "light" TV viewers? For TV marketers, these consumers ha ...
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The final NCAA games for Duke's storied head coach Mike Krzyzewski deliver ...
- Fox News Only News Net To Show YOY Growth, Leads In Prime
Television News Daily, Wayne Friedman - Wednesday, March 30, 2022
Fox remains the leading cable network overall in Q1 prime-time viewing, whi ...
- Cable TV Networks And Their Original Programs: What Is Their Future?
TV Watch, Wayne Friedman - Monday, March 28, 2022
Linear cable TV nets have streaming-platform sister services. What remains for tho ...
- Broadcast/Cable Non-Live Viewing Sinks 55% From 2011-2021, Cable TV Reach Crashes
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Broadcast and cable viewing continues to sink dramatically due to the grow ...
- More Locally Based TV News Businesses Seeking A Bigger National TV Footprint
TV Watch, Wayne Friedman - Tuesday, March 22, 2022
Spectrum News is starting up special coverage of news events anchored ...
- Nielsen's 'Gauge' Sees Slight February Declines In Streaming, Cable, Broadcast; Video Games Rise
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
All key categories in Nielsen's monthly "Gauge" took a hit. Only i ...
- Are Consumers Still Spending Too Much On Linear TV And Streaming?
TV Watch, Wayne Friedman - Friday, March 18, 2022
TV station executives are trying to appeal not just to cord-cutting consumer ...
- Crown Media Inks Ad-Measurement Deal With iSpot.tv For Reach, Attention Metrics
Television News Daily, Wayne Friedman - Tuesday, March 15, 2022
The deal will offer insights on the real-time performance -- second-by-second measureme ...
- Pepsi Will Host TikTok Music Creators On MTV 'Popstar' Series
Marketing Daily, Steve Ellwanger - Thursday, March 10, 2022
Eight contestants will compete for chance to win financial assistance and st ...
- Amazon Focuses On Cable Ads While Target Leads On Broadcast
Research Intelligencer, - Friday, March 11, 2022
Amazon aired more total spots than Walmart and Target did on radi ...
- Top Pay TV Providers See Subscriber Decline Of 5.8% In 2021
Television News Daily, Wayne Friedman - Wednesday, March 9, 2022
Cord-cutting continues to hurt top pay TV providers. The top seven cab ...
- Networks Need To Clear Decks, Preempt Shows For Ukraine War Coverage
TVBlog, Adam Buckman - Tuesday, March 1, 2022
The Ukraine story is so multifaceted that it cries out for long-fo ...
- Study Benchmarks Cheapest/Most Expensive Ad Media
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- January U.S. Streaming Shatters Record, Streaming Share At 28.9%
Digital News Daily, Karlene Lukovitz - Friday, February 18, 2022
Broadcast viewing rose 9% and its share of total TV viewing ro ...
- Cutting The Cord Is Now Surprisingly Easy
Media Insider, Maarten Albarda - Friday, February 18, 2022
Things have changed from the initial "cord-cutting" wave, when cable providers we ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Spots will run on Comcast, Charter and Cox cable systems in mo ...
- AMC Networks Streaming Subs Rise, But Profits Fall, Stock Price Down 20%
Television News Daily, Wayne Friedman - Wednesday, February 16, 2022
In AMC's most recent quarter, ad revenues slipped 1% to $234 millio ...
- Is Cross-TV Network/Streaming Program Promotion Ramping Up?
TV Watch, Wayne Friedman - Wednesday, February 16, 2022
Cross-network program promos have been a no-no for broadcasters. But now, wi ...
- Almost Half Of All U.S. TV Sets In Homes Don't Use Cable, Satellite Set-Top Box: Nielsen
Television News Daily, Wayne Friedman - Thursday, February 10, 2022
Nielsen says "almost half of the TVs in U.S. homes today (44 ...
- 70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll
Digital News Daily, Karlene Lukovitz - Thursday, February 10, 2022
Higher percentages report paying more attention to streamed ads than ads ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- CNN Sans Zucker: Follow Real News And Opinion
TV Watch, Wayne Friedman - Tuesday, February 8, 2022
Where does CNN go from here? Is it more about figuring o ...
- Fox News Starts 2022 Leading Prime Time Viewing; MSNBC, CNN Fall Behind
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Amidst expectations that the November midterm elections will build TV news viewin ...
- Can You Re-Create Your Cable, Satellite, Telco, Virtual Pay TV Bundle -- With No Advertising?
TV Watch, Wayne Friedman - Wednesday, February 2, 2022
You can do away with ad messages on your TV feed f ...
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
Television News Daily, Wayne Friedman - Monday, January 31, 2022
TV ad spend on AVOD platforms is forecast to grow 43% ...
- If The Broadband Business Is Slowing, Where Do Traditional TV Consumers Go?
TV Watch, Wayne Friedman - Tuesday, February 1, 2022
Many companies have moved into wireless-mobile phone services. Others believe they c ...
- Keith Bowen Named President, Altice News & Advertising, Cheddar Founder Jon Steinberg Leaving
Digital News Daily, Karlene Lukovitz - Wednesday, January 26, 2022
In addition, Kristin Malaspina is promoted to GM of Cheddar News a ...