- Study Benchmarks Cheapest/Most Expensive Ad Media
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- January U.S. Streaming Shatters Record, Streaming Share At 28.9%
Digital News Daily, Karlene Lukovitz - Friday, February 18, 2022
Broadcast viewing rose 9% and its share of total TV viewing ro ...
- Cutting The Cord Is Now Surprisingly Easy
Media Insider, Maarten Albarda - Friday, February 18, 2022
Things have changed from the initial "cord-cutting" wave, when cable providers we ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Spots will run on Comcast, Charter and Cox cable systems in mo ...
- AMC Networks Streaming Subs Rise, But Profits Fall, Stock Price Down 20%
Television News Daily, Wayne Friedman - Wednesday, February 16, 2022
In AMC's most recent quarter, ad revenues slipped 1% to $234 millio ...
- Is Cross-TV Network/Streaming Program Promotion Ramping Up?
TV Watch, Wayne Friedman - Wednesday, February 16, 2022
Cross-network program promos have been a no-no for broadcasters. But now, wi ...
- Almost Half Of All U.S. TV Sets In Homes Don't Use Cable, Satellite Set-Top Box: Nielsen
Television News Daily, Wayne Friedman - Thursday, February 10, 2022
Nielsen says "almost half of the TVs in U.S. homes today (44 ...
- 70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll
Digital News Daily, Karlene Lukovitz - Thursday, February 10, 2022
Higher percentages report paying more attention to streamed ads than ads ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- CNN Sans Zucker: Follow Real News And Opinion
TV Watch, Wayne Friedman - Tuesday, February 8, 2022
Where does CNN go from here? Is it more about figuring o ...
- Fox News Starts 2022 Leading Prime Time Viewing; MSNBC, CNN Fall Behind
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Amidst expectations that the November midterm elections will build TV news viewin ...
- Can You Re-Create Your Cable, Satellite, Telco, Virtual Pay TV Bundle -- With No Advertising?
TV Watch, Wayne Friedman - Wednesday, February 2, 2022
You can do away with ad messages on your TV feed f ...
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
Television News Daily, Wayne Friedman - Monday, January 31, 2022
TV ad spend on AVOD platforms is forecast to grow 43% ...
- If The Broadband Business Is Slowing, Where Do Traditional TV Consumers Go?
TV Watch, Wayne Friedman - Tuesday, February 1, 2022
Many companies have moved into wireless-mobile phone services. Others believe they c ...
- Keith Bowen Named President, Altice News & Advertising, Cheddar Founder Jon Steinberg Leaving
Digital News Daily, Karlene Lukovitz - Wednesday, January 26, 2022
In addition, Kristin Malaspina is promoted to GM of Cheddar News a ...
- P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
Research Intelligencer, - Monday, January 24, 2022
The maker of Tide detergent aired more than 26 million ads ...
- Wayfair Remakes the Funnel
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
With high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- DirecTV To Drop One America News, In Major Blow For Right-Wing Outlet
Digital News Daily, Karlene Lukovitz - Sunday, January 16, 2022
DirecTV has carried the far-right network since 2017, when a lawsuit forc ...
- Sinclair Extends Regional TV-Video Deal With 16 NBA Teams, Includes Key Streaming Rights
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
Viewers will be able to access certain NBA games, via an upcomi ...
- 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
Research Intelligencer, - Tuesday, January 11, 2022
Don't underestimate linear television's ability to drive internet searches for advertisers, sa ...
- Interest In COVID Wanes Among TV News Viewers, Now Part Of 'Daily Life'
MediaDailyNews, Joe Mandese - Monday, January 10, 2022
New data from TV audience measurement service Samba TV gives new meani ...
- Top Sports Programs, 'The Bachelor,' 'Yellowstone' Score Highest For Online Search Of TV Advertisers
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
Viewers who watch "Sunday Night Football," "Thursday Night Football" and "Monday Nig ...
- vMVPD Keeps Growing, But Doesn't Slow Down The Pay TV Industry Business
Television News Daily, Wayne Friedman - Wednesday, January 5, 2022
Virtual pay TV providers now total 14.2 million -- up 17% v ...
- Nielsen Gauge Shows Usage Gains For Streaming, Broadcast
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
An increase in sports viewing for broadcast is credited as a rece ...
- Charter Offering 12 Free Months of Peacock Premium To Spectrum TV Subscribers
Video Insider, Karlene Lukovitz - Tuesday, December 14, 2021
Spectrum Internet subscribers are being offered nine months of free access ...
- CNN Fires Chris Cuomo Days After Suspension
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
CNN cited additional information in its ongoing investigation to warrant the firin ...
- Pickett's Charge: Average 'Joe' Takes On Western Baddies
TVBlog, Adam Buckman - Monday, December 6, 2021
Spectrum's new Wyoming mountain drama is a breath of fresh air. ...