- Saks CMO: Live Shopping, Younger Consumers Are Changing Luxury
Retail Insider, Sarah Mahoney - Wednesday, March 8, 2023
A new ad campaign and scalable live events are boosting Gen ...
- Dodge Enlists Influencers For Hornet Campaign
Marketing Daily, Tanya Gazdik - Monday, March 6, 2023
Some of the influencers appear in the final broadcast spot and soci ...
- Victoria's Secret: Rethinking Pink, Inclusive Marketing And The Fashion Show Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 6, 2023
The mall retailer, still No. 1 in the intimates biz, is fortifyi ...
- AtData Forms Data Partnership With Zirous
Email Marketing Daily, Ray Schultz - Monday, March 6, 2023
The arrangement will provide Zirous clients with a foundation of email-centric d ...
- Cadillac Adds To 'Audacity' Creative
Marketing Daily, Tanya Gazdik - Sunday, March 5, 2023
The spot honors the "entrepreneurial drive" of a Detroit family-owned-and-operated Cadillac dealershi ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Tapestry Plays With Coach, Taps Into Drama For Kate Spade
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The luxury brand debuts a light-hearted mystery for Kate Spade New York ...
- Can New Ads Cure Tinder's Troubles?
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2023
With its first-ever global brand campaign, Tinder wants its groove back. Th ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Albertsons Brand Transformation Spotlights Role Food Plays In Our Lives
Retail Insider, Sarah Mahoney - Wednesday, March 1, 2023
New platform includes campaign it will adapt in all its "banners," includi ...
- TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement Partners
Digital News Daily, Colin Kirkland - Monday, February 27, 2023
DoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaig ...
- Why Wisp's OOH SXSW Creative Is Out-Of-The-Box, Too
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
The brand is breaking new creative advocating for women's sexual autonomy ...
- PulsePoint And Komodo Health Debut Patient Analytics/Measurement Tool
Email Marketing Daily, Ray Schultz - Monday, February 27, 2023
The tool combines PulsePoint data with the Komodo Healthcare Map to provi ...
- Orangetheory Fitness Debuts 'The Science Behind It'
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
The fast-growing exercise brand's new campaign explains how its three-part workouts le ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Advertisers Invited To Personalize Ads At Scale With Clinch, Samsung Partnership
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
The partnership allows advertisers to make creative decisions based on Samsung Ad ...
- Toyota Partners With Yahoo For Crown AR Effort
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2023
Potential customers are able to take a 360-degree walk around the vehicl ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Tuesday, February 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- Mazda 'Unboxes' CX-90 Flagship SUV
Marketing Daily, Tanya Gazdik - Tuesday, February 14, 2023
"We've been working really hard to elevate the brand in a mo ...
- Semrush Launches 'Marketers In Love' Campaign For Valentine's Day
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 14, 2023
A series of Valentine's Day-themed, entertaining videos showcase Semrush's products and service ...
- Google Expands 'Prebunking' In Europe
Performance Marketing Insider, Laurie Sullivan - Monday, February 13, 2023
Google plans to launch a campaign in Germany that aims to he ...
- Old Spice Creates A Musical To Boost Smelf-Confidence
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
Old Spice swaggers into Super Bowl week with an ad that's ...
- With A Fake Pete Davidson, Manscaped Moves To Facial Hair
D2C Insider, Sarah Mahoney - Monday, February 6, 2023
The men's down-there grooming brand is focusing on faces, making the comedian ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- Coty Wants Dictionaries To Expand Beauty Beyond Age, Gender
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2023
In an open letter to dictionary editors, Coty asks to find ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- MeridianLink Adds Features To Engage Platform For Financial Institutions
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...