• by Ray Schultz , March 6, 2023

Email address company AtData is partnering with IT consulting firm Zirous to help that firm’s clients improve their digital outreach. 

The goal is to deliver “a range of digital transformation solutions to help enhance accuracy, comprehensiveness, and the reliability of our clients' data,” Zirous says..

Zirous -- which offers expertise in data and platform management -- will automate data enrichment from AtData directly into CRMs, marketing automation platforms, customer data platforms, and web forms used by clients.

The arrangement will provide a foundation of email-centric data. 

In addition, AtData will support Zirous in its mission to help clients maximize the value of their data and improve their marketing campaign effectiveness.