- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Performance Marketing Insider, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- Live, Linear TV Outpaces Streaming In TV, Movie Program Discovery, Process Still A 'Pain'
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Live, linear TV has the "highest success rate," with 51% of use ...
- Netflix Estimated To See $1.7 Billion In Ad Revenue By 2025: Analyst
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Netflix is expected to pull in $700 million in ad revenue f ...
- Shoppers Like Black Friday-Cyber Monday Emails
Email Marketing Daily, Ray Schultz - Thursday, September 29, 2022
Most consumers plan to shop online, but some are spending less, Wunderki ...
- Nine Canadian Dailies To Halt Print Issues On Mondays
Publishers Daily, Ray Schultz - Sunday, September 25, 2022
The newspapers include 'The Vancouver Sun' and 'Montreal Gazette.' ...
- Holiday Downcast: Worldwide Spending Is Being Cut By Billions
Email Insider, Ray Schultz - Friday, September 23, 2022
Almost a third of U.S. consumers say they are facing financial distres ...
- Equity Firm Takes Majority Stake In Dig Insights, Marketing Tech Company Based In Canada
Email Marketing Daily, Ray Schultz - Friday, September 9, 2022
Dig Insights provides insights on consumer behaviors via its SaaS platform Ups ...
- Sid Lee Names Gauthier First CEO, Canada
People on the Move, Fern Siegel - Thursday, September 8, 2022
Sid Lee's employees in Montreal and Toronto will form a single Canadi ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- Naiman Tapped As Tug's Managing Director, Toronto
MAD, Fern Siegel - Monday, August 22, 2022
Darra Naiman is expected to drive continued growth for the digital performance-marketi ...
- Kindred Shoppers: In-Store Beats Online Worldwide - Except In Two Countries
Email Insider, Ray Schultz - Friday, August 19, 2022
In the U.S., 46% prefer shopping in stores, while 28% would rath ...
- 'Second-Screening' Is Popular Among Canadian TV Viewers
Research Intelligencer, Rob Williams - Thursday, August 18, 2022
Almost three-quarters of Canadian TV viewers ages 18 to 29 say th ...
- Google Dedicates $15M To Digital, Print Ad Campaign To Run With Local News Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
Google launched a digital and print ad campaign Tuesday to run wi ...
- Dentsu Reports Q2 Growth Of 8.2%
MAD, Steve McClellan - Monday, August 15, 2022
Second-quarter growth in the Americas region was 9.6%, with growth in t ...
- Jebbit Hires Several Execs, Including A New CFO And Head Of Canada
Email Marketing Daily, Ray Schultz - Wednesday, August 10, 2022
Jebbit has also named a global head of strategic partnerships and ...
- Past-Due Consumers Would Welcome Personalized Email Collection Messages, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 9, 2022
Only 27% of consumers have ever been contacted via email or S ...
- Company Settles Charges It Failed To Identify Advertorial
Publishers Daily, Ray Schultz - Monday, August 8, 2022
Bearing Lithium Corp. was fined by the British Columbia Securities Commission. ...
- Land Rover Enlists Chase For Defender Service Awards
Marketing Daily, Tanya Gazdik - Monday, July 25, 2022
Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- Desktop Ad-Blocking Creeps Up, PageFair Reports
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 19, 2022
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- Meta Brings Jordan Peele Thrillers To Horizon Worlds
Digital News Daily, Colin Kirkland - Wednesday, July 13, 2022
Meta has partnered with Monkeypaw Productions to create and launch a multi-wor ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Data Detour: Lack Of Teamwork Impairs Both Access And Marketing At Most Firms
Email Insider, Ray Schultz - Wednesday, June 29, 2022
Almost all companies want to make better use of existing data ...
- Twilio Expands, Enters Canadian Market
Email Marketing Daily, Ray Schultz - Wednesday, June 29, 2022
The engagement company already serves such Canadian customers as Shopify and Fla ...
- Reddit Says 'Find Your People' In First Full Nationwide TV Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 27, 2022
Reddit launched its first national TV campaign buy in partnership with R/ ...
- Knak Launches New Integration With Salesforce Pardot
Email Marketing Daily, Ray Schultz - Friday, June 24, 2022
Teams can create email, landing pages and forms with a drag-and-drop featur ...
- Google News Desktop Redesign Gets More Personal, Local News
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Google launched a new version of Google News Wednesday, celebrating the company ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...