- Montreal's Plus Company Buys Mekanism, Taps Whipple As Board Chair
MAD, Steve McClellan - Thursday, June 16, 2022
The Plus Company is led by CEO Brett Marchand, who previously l ...
- Privacy Tango: Consumers Want Personalization, And Will Share Details To Get It
Email Insider, Ray Schultz - Tuesday, June 14, 2022
But they are turned off when emailed too often, Movable Ink repo ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- The Benchmark Battle: How Email Senders Are Faring With Their Metrics
Email Insider, Ray Schultz - Friday, June 10, 2022
Most firms sent more email in 2021, but they faced process-related challenge ...
- Instacart Ads Make First Global Expansion, In Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michae ...
- Canadian Marketing Group No Fixed Address Backs Another Startup: Courage
Mediapsssst, Richard Whitman - Wednesday, May 11, 2022
Co-founders and CCOs Dhaval Bhatt and Joel Holtby launched the Toronto-based creati ...
- Mike Myers Is Man Of Many Faces In New Netflix Comedy
TVBlog, Adam Buckman - Friday, May 6, 2022
Mike Myers plays at least seven different characters in just the fir ...
- Ogilvy Veteran Crampsie Joins Viral Nation Marketing As President
MAD, Steve McClellan - Tuesday, May 3, 2022
The Toronto-based marketing unit includes creative advertising and content, media services, influenc ...
- PHD Big Winner In Restaurant Brands International Media Review
MAD, Steve McClellan - Friday, April 29, 2022
The Omnicom media shop was awarded U.S. media agency of record duti ...
- Wavemaker Taps iLobby's Webber As Canadian CEO
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
He succeeds Kristie Painting, who left to join Pinterest as country manag ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This Year
Email Insider, Ray Schultz - Monday, March 28, 2022
Email platforms are among the top three platforms brands plan to inve ...
- Speaking My Language: Shoppers Say Product Info They Get Is Mostly Good
Email Insider, Ray Schultz - Thursday, March 24, 2022
Consumers are mostly satisfied with product information they get through various channel ...
- Box Office Still Down 61% Vs. 2019: Home, Mobile Entertainment Grow
MediaDailyNews, Wayne Friedman - Monday, March 14, 2022
U.S. and Canadian theatrical movie business in 2021 doubled revenue vs. 202 ...
- Microsoft Advertising Intros Ad Type For Service Providers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Microsoft Advertising on Monday announced a new advertising format designed for servi ...
- Phone Is Top Customer Engagement Channel, Email is Second
Email Marketing Daily, Ray Schultz - Thursday, March 3, 2022
Phones are the top choice for interactions with brands but spam ...
- New Email Marketing Platform For SMBs Offered By Wishpond
Email Marketing Daily, Ray Schultz - Thursday, March 3, 2022
The new platform offers such features as Preview Email Text and A ...
- TikTok Partnership With Stingray Brings TikToK Radio To Millions Across U.S., Canada
Digital News Daily, Colin Kirkland - Wednesday, February 23, 2022
Together, TikTok and Stingray are launching TikTok Radio throughout the U.S. (availab ...
- Facebook Reels Goes Global
Digital News Daily, Colin Kirkland - Tuesday, February 22, 2022
By expanding Facebook Reels to over 150 countries and doubling its form ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- B2B Data Firm Rhetorik Acquires Datarista
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Rhetorik data will be integrated into Salesforce, HubSpot, Microsoft Dynamics and Marketo ...
- The GDPR Is Full Of Holes, Canadian Report Says
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
The GDPR's problems may preclude its use as a model for priva ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- Ebiquity Reports Double-Digit Growth, Acquires Canada's Forde & Semple
MediaDailyNews, Joe Mandese - Monday, January 31, 2022
Terms of the deal were not disclosed, but Ebiquity said Forde &am ...
- HawkSoft And Pathway Partner To Help Insurance Agents Send Email And Texts
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
The API partnership can help joint clients field timely emails such ...
- SMBs Say They Were Hurt By Omicron In January, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
The Omicron variant has hurt January revenues for 53% of SMBs ...
- Redbrick Acquires Delivra, Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, January 5, 2022
CM Group is selling Delivra to Redbrick. The deal does not inclu ...
- IDG Acquires LeadSift, Ups Audience And Marketing Engagement For Its Brands
Publishers Daily, Tony Silber - Friday, December 17, 2021
This is IDG's third acquisition in 18 months focused on the data-and-marketi ...
- GroupM NA Taps Publicis' McGeehan As Chief Marketing & Business Officer
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2021
The new role gives him responsibility for developing new business at Mindshar ...