- B2B Marketers Confront Challenges With First-Party Data
Research Intelligencer, - Friday, December 10, 2021
Most B2B sales and marketing execs said the mass shift to remo ...
- Dawning Of A New Chapter For Canada's Rethink Agency As It Expands To New York
MAD, Steve McClellan - Tuesday, December 7, 2021
Three of the agency's managing partners are overseeing the agency's U.S. expansio ...
- Doner Sets Up "Creative Commerce" Agency In Toronto
Mediapsssst, Richard Whitman - Thursday, December 2, 2021
It's called DonerNorth and at its core are two existing MDC Partne ...
- Mint Mobile Urges Canadians To Call Gov. Reps And Demand Access (Or Does It?)
Mediapsssst, Richard Whitman - Tuesday, November 2, 2021
Low-cost phone-service provider Mint Mobile is shut out of Canada and own ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Brave Replaces Google As Default Search Engine In Its Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 19, 2021
Brave will replace Google in the U.S., U.K. and Canada as t ...
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe a ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- Apple TV+ Has Under 20M Subs In North America, Company Tells Production Union
Digital News Daily, Karlene Lukovitz - Monday, September 27, 2021
Under current contract with the main production workers' union, streamers with und ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
MediaDailyNews, Colin Kirkland - Friday, September 3, 2021
Swimply gives homeowners the ability to make money off their unused spac ...
- Telecom Boosts Email Results With New Capabilities
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
CityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Shopify on Tuesday introduced tabs on TikTok to help creators and merchan ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
RTBlog, Joe Mandese - Monday, August 23, 2021
Evidence is mounting that the global ad economy -- at least ...
- Best Buy Signs On To Criteo's Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Brainlabs Acquires Programmatic Agency MediaNet To Bolster North American Expansion
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
U.K.-based digital agency Brainlabs has acquired Canadian programmatic agency MediaNet as pa ...
- Horizon Media's Fields Upped To Chief Development Officer
MAD, Steve McClellan - Monday, July 26, 2021
In the new role, Fields will oversee several business units and functio ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...
- Worldwide Streaming Revenue Hits $71 Billion, U.S. Revenues At $32 Billion
Television News Daily, Wayne Friedman - Friday, July 2, 2021
Revenues are expected to climb 16% next year, 12% in 2023, ...
- GUT Opens In Toronto And Is Named AOR For Tim Hortons
MAD, Steve McClellan - Wednesday, June 30, 2021
The Toronto office opening follows the opening of GUT's new office ...
- Cloudli Acquires Omnivigil, CRM-Contact Center Provider
Email Marketing Daily, Ray Schultz - Friday, June 25, 2021
The Quebec-based company provides cloud-based services for SMBs and government offices. ...
- Dentsu Taps Canada's Lemaitre As Global Commerce Director-Media
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
Dentsu International has named Damien Lemaitre global commerce director-media, a new positi ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Cookies Or Not, Consumers Expect Marketers To Know Them
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
While online shopping has changed, so have consumer expectations. They want m ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 16, 2021
The acquisition will accelerate the company's pace of innovation and give custome ...
- Netflix CEO Predicts Rebound In Movie Theater-Going, But Not Linear TV, Announces Canadian Ramp-Up
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
Big movies will still draw big-ticket sales "but windows will likely ...
- Havas Media Taps Cossette's Vardon As Canadian Chief
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
Havas Media Group has named Canadian media vet Noah Vardon president ...