• by Wayne Friedman , July 2, 2021

Global subscription video-on-demand revenues are set to rise 20% to $71.2 billion, with the U.S. comprising about a little less than half that amount -- $32.1 billion, according to TradingPlatforms.

Worldwide estimates predict that revenue will continue to rise -- although at slower rates -- to $108 billion. Revenues are expected to climb 16% next year, 12% in 2023, 9% in 2024, and 7% in 2025.

By the end of this year, China will be at $11.9 billion -- in second place -- followed by the U.K. at $2.9 billion; Japan  with $2.2 billion and Germany at $2.1 billion.

TradingPlatforms, the online education/research platform for online traders, says subscription video-on-demand subscribers will exceed 1 billion users this year -- rising to 1.4 billion in 2025.

This year, the worldwide penetration rate of streamers is at 14.3%.

The U.S. has the highest rate at 45.7%. Sweden comes in at (40.4%), followed by Canada (37.4%), Norway (35.8%); and the U.K. (35.5%) are also top territories.

eMarketer projects that U.S.-connected TV platforms will see $13.4 billion in advertising revenue this year -- 49% higher than in 2020.