- NBCU, ReachTV Strike Expanded Airport-Video Ad Deal
Television News Daily, Wayne Friedman - Monday, June 7, 2021
ReachTV says it is connected to more than 1 billion travelers, wi ...
- Lightspeed To Acquire Ecwid And NuORDER In Deals Totaling Over $900M
Email Marketing Daily, Ray Schultz - Monday, June 7, 2021
Lightspeed hopes to link merchants, suppliers and consumers, the company says. ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audien ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...
- Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
MediaDailyNews, Joe Mandese - Friday, May 14, 2021
The major Anglo markets -- and the U.S. in particular -- appe ...
- Majoring In Shopping: What College Students Want From Online Brands
Email Insider, Ray Schultz - Tuesday, May 4, 2021
Free shipping and other perks resonate most with students. And you ha ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially f ...
- A New Excuse For An Internet Outage: Beavers
Around the Net in Email, Ray Schultz - Monday, April 26, 2021
A weekend service outage for Canadian internet users was caused by beave ...
- Pinterest Launches Its First B2B Ad Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology a ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
Fueled by demand for new smartphones, as well as the rollout ...
- U.S. Ranks 23 For Ad-Block Software Download Queries
Research Intelligencer, Joe Mandese - Friday, March 5, 2021
European nations such as France, Sweden, Denmark, and Canada in North Ameri ...
- Trendline Interactive Acquires Data Insight Group
Email Marketing Daily, Ray Schultz - Thursday, February 25, 2021
The company previously purchased two email companies: Inbox Marketer and Inbox P ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Anoth ...
- Microsoft Backs Publishers Getting Paid For News, Even In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
Microsoft lobbied for other countries to follow Australia's lead in calling f ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
Research Intelligencer, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers abo ...
- Intema Lands $600,000 In Private Placement
Email Marketing Daily, Ray Schultz - Friday, December 18, 2020
The company will use the funds to invest in growth opportunities wi ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada ...
- 'Nurses' From Pre-COVID Canada Lands At NBC
TVBlog, Adam Buckman - Monday, December 7, 2020
"Nurses" is a show like many others too numerous to count, a ...
- At 896 Square Feet, Toronto's New Digital Superboard Is Superbad
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
At 896 square feet, the new digital billboard installed by Pattison Outdo ...
- Canada Faces A Long Slog With Proposed Privacy Bill: Analysis
Around the Net In Digital, Ray Schultz - Thursday, November 19, 2020
Canada’s proposed new privacy law imposes fines of up to 5% ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Performance Marketing Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers li ...
- Canadian Fitness Firm Defends Email Demanding That Gyms Be Allowed To Re-Open
Around the Net in Email, Ray Schultz - Friday, October 30, 2020
Good Life Fitness is under fire for an email blast to membe ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U. ...