• by Steve McClellan  @mp_mcclellan, May 3, 2022

Toronto-based Viral Nation has appointed Ogilvy veteran Lauren Crampsie President of its global marketing division, Viral Nation Marketing.

The marketing unit includes creative advertising and content, media services, influencer marketing and blockchain-related branding services.

The company recently secured $200 million in a funding round led by Greenwich, CT firm Eldridge, with participation from Toronto-based Maverix Private Equity.

Crampsie wrapped up a 17-year tour of duty with Ogilvy at the end of last year. During that time she held a number of senior roles, including a three-year stint as president of Ogilvy New York. Earlier she was Chief Marketing and Growth Officer, Ogilvy Worldwide.

Viral Nation clients include Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta (formerly Facebook), Tencent, Tim Hortons, TJX, Uber.

The company is led by CEO Joe Gagliese.