- Google's Self-Driving Car - And Marketing Execs Who Will Or Won't Buy One
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2014
Google has begun to build 100 prototype self-driving cars that it pla ...
- Google Replaces Apple As World's Most Valuable Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 21, 2014
Google has taken a bite out of Apple to become the world ...
- Land Rover Appoints Lida To Run Marketing And Aftersales
Around the Net In MAD London, Sean Hargrave - Tuesday, May 20, 2014
M&C Saatchi's digital and direct agency, Lida, has been appointed to r ...
- Lyft, Enterprise Want Lawsuit Over Data-Sharing Thrown Out
Online Media Daily, Wendy Davis - Wednesday, April 30, 2014
Ride-sharing company Lyft and car rental company Enterprise Holdings are asking ...
- Bentley Searches London For New Media Agency
Around the Net In MAD London, Sean Hargrave - Thursday, April 24, 2014
Bentley is reportedly looking for a new media agency after Atomic ...
- Top Brands Performing Poorly On Mobile
Around the Net In MAD London, Sean Hargrave - Wednesday, April 23, 2014
More than a third of the top 100 brand sites in t ...
- Tata Group Consults London Agencies On Going Global
Around the Net In MAD London, Sean Hargrave - Tuesday, April 22, 2014
Tata Group is looking to go global in its advertising and sever ...
- TripAdvisor, Hotwire Top Travel Site Ads, Study Shows
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Phoenix Marketing International will release findings this week from an online trav ...
- Nissan Uses Champions League To Give 'Clarity' And Focus To European Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
After being announced yesterday as the car sponsor to take over fr ...
- Nissan Replaces Ford As Champions League Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
Nissan is to replace Ford as the Champions League's car sponsor ne ...
- 'Telegraph' Launches Cars Section
Around the Net In MAD London, Sean Hargrave - Tuesday, March 25, 2014
The Daily "Telegraph" has launched a cars section. It previously had ...
- Mullen Appoints Managing Director Of LA Office
MAD Boston, Val Brickates Kennedy - Monday, March 10, 2014
Boston-based Mullen has appointed Cameron McNaughton as managing director of MullenLA, whi ...
- Internet Of Things, Data To Change Online Advertising Forever
MediaDailyNews, Laurie Sullivan - Sunday, March 9, 2014
Internet-connected devices will change online advertising in ways that industry executives cann ...
- Zoom Zoom: New Acura Spot From Mullen Is All About Performance
MAD, Steve McClellan - Friday, February 7, 2014
Acura is setting the stage for its 2014 marketing effort with t ...
- Cars & the Road to Mobile Commerce
MobileShopTalk, Chuck Martin - Wednesday, January 29, 2014
The mobile shopping path is impacting all categories, even cars. This beca ...
- 2014 Looking Good For Vehicle Sales
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Car consultancy AutoPacific thinks the business will see a 550,000-unit increase vers ...
- WPP Affiliate Shop Sued For Stealing Trade Secrets
MAD, Steve McClellan - Friday, January 17, 2014
Los Angeles-based interactive agency and mobile product firm Mach18 Design has su ...
- Paul Edwards, Chevrolet's New VP Marketing
Raw, Karl Greenberg - Tuesday, January 7, 2014
Chevrolet has tapped GM global marketing executive Paul Edwards to be Chevrolet ...
- Nissan Taps Hatami To VP Sales, U.S.
Raw, Karl Greenberg - Tuesday, January 7, 2014
Nissan has named Derrick Hatami to VP, sales, for the U.S., reporti ...
- Instagram Brings New Yorker Insta-Fame
Mediapsssst, Richard Whitman - Sunday, January 5, 2014
Certain physical assets amply displayed on the social network have attracted t ...
- Google, Audi Partnership To Power Entertainment
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 30, 2013
Google is reportedly partnering with Audi to support the car manufacturer's entertainme ...
- NASCAR Hires Kenny Mitchell For Marketing Post
Raw, Karl Greenberg - Monday, November 18, 2013
NASCAR has hired former Dew Tour executive Kenny Mitchell to be managi ...
- How Offline Auto Ads Lead To Online Searches, Research And Purchases
SearchBlog, Laurie Sullivan - Friday, November 15, 2013
What influences consumers to make a purchase? Google wanted to know h ...
- Mercedes-Benz Makes Big Executive Changes
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
Bernie Glaser is moving over to the big rigs. As part ...
- Viacom's Fortner Joins MediaCom To Ramp Up Innovation
MAD, Steve McClellan - Thursday, August 15, 2013
Fortner is tasked with heading the agency's effort to fuse creativity, med ...
- VW Launches Smiling App
Marketing Daily, Karl Greenberg - Tuesday, August 6, 2013
via Deutsch LA. The Bluetooth-enabled app records driving data and delivers ...
- National Car Rental Launches App
Marketing Daily, Karl Greenberg - Tuesday, August 6, 2013
National Car Rental has launched a new app based on research garner ...
- Affluents Driving Car, Truck Sales
Marketing Daily, Karl Greenberg - Friday, July 19, 2013
The fact that auto sales are returning to healthy numbers has mo ...
- Nissan Leaf Goes To Europe With New Campaign
Raw, Karl Greenberg - Wednesday, July 10, 2013
Partner agencies and Nissan Europe today announced the launch of a pan-Europe ...
- Chevrolet Taps John Legend Tune For Impala
Raw, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...