Teams across Ford are being called upon to speed up the delivery of services and content so the car marque can become more real-time -- not just in marketing and communications, but across the
company. In marketing, the company is using real-time content seeded in social media to launch vehicles. It claims to have used this strategy, in combination with television and earned media, around
the Champions League final to generate 500 pre-orders of the Mustang when it launched in Europe.
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