- Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2016
At a time when marketers are increasingly focusing on the value ...
- Consumers Trust Non-Celeb Influencers More
The Social Graf, Erik Sass - Tuesday, March 29, 2016
Influencer marketing is on the rise but some approaches are more effecti ...
- Camelot Signs Sponsorship Deal With Britain's Got Talent
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
ITV and the production companies behind Britain's Got Talent have signed ...
- McConaughey To Continue As Lincoln Endorser
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
"I am happy to see Lincoln growing, and I am happy ...
- Return Of The Gagging Order
Around the Net In MAD London, Sean Hargrave - Wednesday, March 23, 2016
An entertainer has prevented a tabloid newspaper from printing details of h ...
- After Judgment, Gawker's Denton Fires Back
The Daily Blog, Erik Sass - Wednesday, March 23, 2016
Following the eye-watering $140 million verdict handed down by a Florida ju ...
- Jury Throws Book At 'Gawker,' Awards Hulk Hogan $115M
The Daily Blog, Erik Sass - Monday, March 21, 2016
The Florida jury hearing the civil lawsuit brought by Hulk Hogan, re ...
- Justin Bieber Outdoor Campaign Synced To Capital Radio Playlist
Around the Net In MAD London, Sean Hargrave - Monday, March 14, 2016
Justin Bieber became the first in a series of music artists ...
- NEW! Bacon Brothers Are Fans Of Eggs, Breaking And Entering
Out to Launch, Amy Corr - Friday, March 11, 2016
Bacon and eggs go great with a little breaking and entering ...
- Frank Lampard Believes European Stars Are Needed To Boost MLS Brand
Around the Net In MAD London, Sean Hargrave - Thursday, March 10, 2016
It may be regarded by some football fans as the place fad ...
- Friskies, Grumpy Cat Back At SXSW With Musical Help
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
"To celebrate these unique flavor combinations, we wanted to bring together t ...
- Brands Start To Take A Zero Tolerance Stance On Athletes And Drugs With Sharapova
Around the Net In MAD London, Sean Hargrave - Wednesday, March 9, 2016
Brands are cutting ties with tennis star Maria Sharapova after she fail ...
- Professor Stephen Hawking Revels In Jaguar Ad Baddie Role
Around the Net In MAD London, Sean Hargrave - Wednesday, March 9, 2016
Professor Stephen Hawking, 74, has announced on his Facebook page that ...
- Cat's Pride Enlists Katherine Heigl For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
The campaign is "revolutionary for the cat litter category as it's t ...
- 50 Cent Must Explain Stacks Of Cash On Instagram
The Social Graf, Erik Sass - Wednesday, March 9, 2016
The rapper known as 50 Cent, real name Curtis Jackson III, ...
- Mobil 1 Videos Feature Stewart, Patrick, Harvick
Marketing Daily, Tanya Gazdik - Monday, March 7, 2016
Mobil 1 is launching a digital video series featuring driver Tony Stewa ...
- Google Enables Search Exclusive Content In Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, March 6, 2016
It seems Google has created a way to serve exclusive content ...
- P&G Signs Jessica Ennis-Hill, And Her Mum
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Procter & Gamble has agreed to a partnership with Olympic gold medalli ...
- Facebook To Pay Celebrities To Use 'Live'
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, March 2, 2016
Facebook is reportedly ready to pay celebrities to use its Live streami ...
- Lands' End Pulls Steinem From Catalog
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 29, 2016
Lands' End has issued a statement apologizing for featuring an interview wi ...
- Pepsi Max Unveils Star Lineup For 'Blue Card' Football Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, February 24, 2016
Pepsi Max has unveiled a star lineup of football players, including Manchest ...
- Brit Awards Will Be Most Digital Yet
Around the Net In MAD London, Sean Hargrave - Tuesday, February 23, 2016
The Brit Awards 2016 will be the most digital ever in t ...
- Make Mine A Double: Surviving 'Kocktails With Khloe'
TVBlog, Adam Buckman - Friday, February 19, 2016
Khloe Kardashian had some good advice for anyone tuning in to h ...
- Discovery's Eurosport Signs BBC's Jonathan Edwards
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
BBC presenter Jonathan Edwards is to make the jump to Eurosport ...
- L'Oreal And Helen Mirren To Challenge Attitudes To Older Women
Around the Net In MAD London, Sean Hargrave - Tuesday, February 16, 2016
L'Oreal Paris UK has partnered with Helen Mirren to launch a n ...
- Chrysler Puts Election Year Twist On Campaign Featuring Actors
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2016
Actors Martin Sheen and Bill Pullman reprise their presidential roles in seri ...
- All You Need Is Love -- Sir Paul And Skype Partner On Valentine's Emojis
Around the Net In MAD London, Sean Hargrave - Thursday, February 11, 2016
Skype has announced a partnership with Sir Paul McCartney which has result ...
- Research Questions Celebrity Impact On Super Bowl Ads
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
Dr Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience, has been ...
- Revlon, Sephora Launch Lip-Loving Efforts
Marketing Daily, Sarah Mahoney - Tuesday, February 2, 2016
Revlon is going full-on romance for its latest ad campaign, with spokespeop ...
- Sofia Vergara Sues Venus Concept For Unlawful Image Use
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 2, 2016
"Modern Family" star Sofia Vergara has filed a $15 million lawsuit ...