Tag results for "cinema"
- 'Minecraft' Becomes Year's Highest-Grossing Theatrical To DateWarner Bros.'s national TV advertising for "Minecraft" came in at $16.9 millio ...
- Streaming Back Seat: Back To Long Exclusive Theater Windows?Michael O'Leary, president/CEO of Cinema United, a trade group that represents maj ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- Theatrical Movies Have Found A Home - In TheatersMany big-budget, fantasy, action-adventure and animated movies and franchises including "Wicked," "Moan ...
- NCM Ad Sales Sink, Soft TV Upfront CitedNational CineMedia says third-quarter theater attendance in its ad network theaters (18,1 ...
- Hey There, How Much Attention Do I Have?Brands and storytellers have few platforms that can get consumers' attention a ...
- Box Office Down 21% To Date, 'IF' Pulls $35M OpeningTwo wide-release new movies opened to modest starts in the most rece ...
- Premium Long-Form Video Captures More Attention Than Digital MediaViewers tend to spend more time viewing ads that appear in cinem ...
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening"Kingdom of the Planet of the Apes" spent $21.1 million on nation ...
- With Romcom Spoof, CeraVe Expands 'Medutainment'The L'Oreal-owned brand understands everyone needs a little help finding the moisturiz ...
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC TheatersTo extend reach for its Paris Olympics event, NBC will offer ...
- With 'Cosmetic Criminals,' E.L.F. Picks 'Mean Girls' PocketsThe cosmetics company is releasing a 15-minute true-crime parody on Amazon Freeve ...
- AR NFT Platform Expands Collectibles, Perks For MoviegoersAR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next YearAside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- TikTok Targets All Screens With New Content Offering"Out of Phone" is intended to bring TikTok videos to screens ...
- Theatrical Box Office Jumps 26% On 17% Boost In TV BuysThe movie business is up 26% to $7.27 billion vs. the ye ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- 'National Cinema Day' Looks To Build Moviegoing Business Again This YearThe movie industry is offering steeply discounted movie tickets as part ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80MAmid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- Visa Dives Deep Into Creator EconomyWith a TikTok page that highlights cinematography and black culture, Kennedy @whok ...
- Domestic Box Office, Studios' TV Advertising See Gains, With Higher EngagementMovie studios are spending much more on national TV advertising -- a ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema AdsThe deal with Adelaide will bring attention transaction metrics to the cine ...
- Peacock Strikes Naming-Rights Deal For L.A. Live Theater, Plaza, Major Digital SignageThe theater that has been home to the Emmy Awards, American Mus ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'"We are more relevant and vital than ever as a platform," sa ...
- Big Streamer, Small Theater: Sizing Up The Upfront VenuesNetflix, the world's largest streaming service, will hold its very first Upfro ...
- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads ContinuesMovie theater advertising company National CineMedia has filed for bankruptcy -- ...
- 'Picard' IMAX Plan Is Mind Meld Of TV And CinemaThe final two episodes of "Star Trek: Picard" will premiere in IM ...
- Film Studios Are Back -- But One More Name Wouldn't HurtOne major player is still not taking an active role in n ...
