- How One Startup's 29-Year-Old Founder Will Take Advertisers Into The Future
Data & Programmatic Insider, Laurie Sullivan - Monday, October 27, 2025
AdsGency AI founder and CEO Bolbi Liu believes the average person h ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- White Noise Apps Could Be Stealing From Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Google Improves Data Privacy Via 'Confidential Matching'
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Advanced technology connects first-party data for audience targeting and campaign measurement ...
- DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
DoubleVerify research reveals a surge in new fraud schemes and variants ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud Policy
Performance Marketing Insider, Laurie Sullivan - Friday, February 23, 2024
Google Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad fraud will leap 105%, from $84 billion in 2023 to $1 ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Performance Marketing Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
Mobile Insider, Joe Mandese - Thursday, March 16, 2023
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...
- Google Ads Served Malware, Draining An NFT Influencer's Crypto Wallet
Performance Marketing Insider, Laurie Sullivan - Monday, January 16, 2023
Malware delivered in Google Ads is said to have drained an influencer ...
- Higher-Education Marketers Lose $94.6M In Annual Ad Spend To Invalid Paid Clicks
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 10, 2023
CHEQ examined the prevalence of fraud in higher-education marketing and found o ...
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 8, 2022
Political events could be driving up the number of fake bots a ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Performance Marketing Insider, Laurie Sullivan - Thursday, September 29, 2022
Lunio, a company focused on click-fraud prevention, announced closing $15 million ...
- Search, Affiliate Marketing Fraud To Cost Industry Billions
Performance Marketing Insider, Laurie Sullivan - Thursday, June 2, 2022
Fraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity
Data & Programmatic Insider, Laurie Sullivan - Monday, May 2, 2022
Jake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Click Arbitrage Is Alive And Well, Thanks To Automation
Search & Performance Marketing Daily, Janel Laravie - Wednesday, April 13, 2022
Affiliates and click arbitrage can cause trouble. While some problematic behaviors d ...
- 83.4 Million U.S. Smartphone Users Will Scan QR Codes This Year
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 15, 2022
QR codes made news after a viewing surge to Coinbase's QR co ...
- Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' Clicks
Digital News Daily, Wendy Davis - Wednesday, January 12, 2022
In a victory for Google, a judge denied class-action status to ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Google Project Zero Security Analysts Warn Against NSO Zero-Click Surveillance Of Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 15, 2021
The zero-click attack is the biggest challenge to marketers and businesses. N ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Facebook Prevails In Battle With Advertiser Over Phony Accounts
Digital News Daily, Wendy Davis - Tuesday, November 23, 2021
There is "absolutely nothing in the record suggesting that Facebook charged plainti ...
- Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics
Digital News Daily, Wendy Davis - Wednesday, August 18, 2021
"Rampant bot and other fraudulent activity on LinkedIn's platform mean that advertise ...
- Judge Denies Class-Action Status To Advertiser Battling Facebook Over Fake Clicks
Digital News Daily, Wendy Davis - Wednesday, June 23, 2021
dotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action stat ...
- White Ops Takes On Human Rebrand
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias cha ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...