- Dick's Taps PepsiCo's Emily Silver As New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 20, 2023
Silver takes over the marketing reins from Ed Plummer, who is retir ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
Email Insider, Ray Schultz - Thursday, April 13, 2023
Most are recycling content, but most agree investment is a strategic mus ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Build-A-Bear Names New CMO
Marketing Daily, Sarah Mahoney - Friday, March 31, 2023
Julia Fitzgerald joins the retailer from the American Lung Association. ...
- Marketing Squeeze: Budget Growth Plummets, Digital Spend Slows
Email Insider, Ray Schultz - Wednesday, March 29, 2023
Pure-play internet brands see the least impact from inflation, the CMO Surv ...
- Marketers Rate Sales Lift As Most Important Advertising Indicator
Research Intelligencer, Rob Williams - Thursday, March 23, 2023
Top-line results are considered more significant than other metrics such as retu ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Glossier Names New CMO
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2023
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Toys R Us Takes Geoffrey On The Road
Retail Insider, Sarah Mahoney - Wednesday, March 15, 2023
Back from the brink with its Macy's expansion, the reinvigorated toy retail ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- CMOs See Inflation, Labor Shortages As Key Impediments To Growth
Research Intelligencer, Rob Williams - Tuesday, February 28, 2023
COVID-19 has faded as a major concern for top marketing executives, contrasti ...
- CMOs Place Priority On ChatGPT And First-Party Data: Study
Email Marketing Daily, Ray Schultz - Thursday, February 23, 2023
They must deal with the tasks set by their CEOs, including buildi ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Tuesday, February 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- With Custom-Made Suits, Men's Wearhouse Enters The Era Of New Rules
Retail Insider, Sarah Mahoney - Wednesday, February 8, 2023
With the new Michael Strahan Custom Made to Measure Suiting Program, t ...
- Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
With a focus on data interoperability and working with firms once consider ...
- Berland, Ex-Twitter CMO, Rides To Peloton
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 17, 2023
The marketing vet lands at the beleaguered Peloton as it tries ...
- Neiman Marcus Taps New Chief Brand Officer, Chief Retail Officer
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
Chief brand officer Nabil Aliffi joins from Soho House & Co; n ...
- Ulta Hires New CMO From Samsung
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
Michelle Crossan-Matos signs on to the top marketing spot, which has be ...
- Assembly Taps Bryant For Global Chief Marketing Officer Role
MAD, Steve McClellan - Friday, December 23, 2022
Bryant is replacing former CMO Mary Beth Keelty, who will move in ...
- Brooks, David Harbour In New Mental-Health Push
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The popular running brand's CMO explains how running helps people get ba ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack Strategy
Email Insider, Ray Schultz - Wednesday, December 14, 2022
Only 12% of senior management is viewed as highly strategic and effecti ...
- CMO Roehm Exits As Party City Struggles
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 9, 2022
Julie Roehm, Party City's chief marketing officer, leaves as the retailer struggl ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Newly appointed CMO John Boris previously served in several C-suite and executi ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Retailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place
Email Insider, Ray Schultz - Tuesday, November 8, 2022
The biggest hurdle is delivering orders to the home, the CMO Counc ...
- Ad Group VCCP Adds New York CMO Role, Taps Wills To Fill It
MAD, Steve McClellan - Monday, November 7, 2022
It's a promotion for Wills and follows the appointment of Brett Edg ...
- Research: Politics Giving Brand CMOs Nightmares
Marketing Daily, Sarah Mahoney - Monday, October 31, 2022
Chief marketers are also stressed about new competition, and feeling extra burn ...