- Oura Looks To Move Beyond Sleep
D2C Insider, Sarah Mahoney - Monday, May 15, 2023
From fertility partnerships to high-fashion collaborations, the wearable is moving into n ...
- What's Keeping CMOs Up At Night: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
New nightmares include budget cuts, and managing consumer loyalty, attention and expectati ...
- Sephora Names Ex-Pepsi Exec New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 4, 2023
Zena Srivatsa Arnold, joining Sephora this summer, also held key marketing jo ...
- Reese Witherspoon's Hello Sunshine Partners With AT&T
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
Witherspoon and AT&T CMO Kellyn Smith Kenny will open the June ...
- Former TIkTok Executive Chosen As Farfetch CMO
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 24, 2023
Luxury fashion ecommerce platform Farfetch has named Nick Tran as its n ...
- Levi Strauss Hires Snap CMO Kenny Mitchell
Marketing Daily, Sarah Mahoney - Friday, April 21, 2023
The executive will bring digital expertise to the company as it mov ...
- Dick's Taps PepsiCo's Emily Silver As New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 20, 2023
Silver takes over the marketing reins from Ed Plummer, who is retir ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
Email Insider, Ray Schultz - Thursday, April 13, 2023
Most are recycling content, but most agree investment is a strategic mus ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Build-A-Bear Names New CMO
Marketing Daily, Sarah Mahoney - Friday, March 31, 2023
Julia Fitzgerald joins the retailer from the American Lung Association. ...
- Marketing Squeeze: Budget Growth Plummets, Digital Spend Slows
Email Insider, Ray Schultz - Wednesday, March 29, 2023
Pure-play internet brands see the least impact from inflation, the CMO Surv ...
- Marketers Rate Sales Lift As Most Important Advertising Indicator
Research Intelligencer, Rob Williams - Thursday, March 23, 2023
Top-line results are considered more significant than other metrics such as retu ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Glossier Names New CMO
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2023
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Toys R Us Takes Geoffrey On The Road
Retail Insider, Sarah Mahoney - Wednesday, March 15, 2023
Back from the brink with its Macy's expansion, the reinvigorated toy retail ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- CMOs See Inflation, Labor Shortages As Key Impediments To Growth
Research Intelligencer, Rob Williams - Tuesday, February 28, 2023
COVID-19 has faded as a major concern for top marketing executives, contrasti ...
- CMOs Place Priority On ChatGPT And First-Party Data: Study
Email Marketing Daily, Ray Schultz - Thursday, February 23, 2023
They must deal with the tasks set by their CEOs, including buildi ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Tuesday, February 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- With Custom-Made Suits, Men's Wearhouse Enters The Era Of New Rules
Retail Insider, Sarah Mahoney - Wednesday, February 8, 2023
With the new Michael Strahan Custom Made to Measure Suiting Program, t ...
- Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
With a focus on data interoperability and working with firms once consider ...
- Berland, Ex-Twitter CMO, Rides To Peloton
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 17, 2023
The marketing vet lands at the beleaguered Peloton as it tries ...
- Neiman Marcus Taps New Chief Brand Officer, Chief Retail Officer
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
Chief brand officer Nabil Aliffi joins from Soho House & Co; n ...
- Ulta Hires New CMO From Samsung
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
Michelle Crossan-Matos signs on to the top marketing spot, which has be ...
- Assembly Taps Bryant For Global Chief Marketing Officer Role
MAD, Steve McClellan - Friday, December 23, 2022
Bryant is replacing former CMO Mary Beth Keelty, who will move in ...
- Brooks, David Harbour In New Mental-Health Push
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The popular running brand's CMO explains how running helps people get ba ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack Strategy
Email Insider, Ray Schultz - Wednesday, December 14, 2022
Only 12% of senior management is viewed as highly strategic and effecti ...
- CMO Roehm Exits As Party City Struggles
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 9, 2022
Julie Roehm, Party City's chief marketing officer, leaves as the retailer struggl ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...