- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Newly appointed CMO John Boris previously served in several C-suite and executi ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Retailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place
Email Insider, Ray Schultz - Tuesday, November 8, 2022
The biggest hurdle is delivering orders to the home, the CMO Counc ...
- Ad Group VCCP Adds New York CMO Role, Taps Wills To Fill It
MAD, Steve McClellan - Monday, November 7, 2022
It's a promotion for Wills and follows the appointment of Brett Edg ...
- Research: Politics Giving Brand CMOs Nightmares
Marketing Daily, Sarah Mahoney - Monday, October 31, 2022
Chief marketers are also stressed about new competition, and feeling extra burn ...
- How Eos Translated Effortless Swearing Into A Culture Of Risk-Taking
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 26, 2022
CMO Soyoung Kang tells ANA attendees how the brand is connecting wi ...
- Omnicom Taps Kathleen Saxton As First Global CMO
MAD, Steve McClellan - Tuesday, October 25, 2022
Saxton joins from MediaLink where she served as Managing Director EMEA, responsib ...
- Purple Taps New CMO
Marketing Daily, Sarah Mahoney - Monday, October 24, 2022
Keira Krausz joins the struggling mattress company from Health Plan One. ...
- Jaguar Land Rover Promotes Analytics Exec To CMO
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2022
Charlotte Blank was previously the director of transformation and analytics at Jagu ...
- Local Largesse: National Brands Struggle To Support Digital Marketing By Small Partners
Email Insider, Ray Schultz - Tuesday, October 18, 2022
While a third of brands get 40% or their revenue from loc ...
- Udacity's Trailblazing CMO Leading Their Own Path
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 22, 2022
"I needed to use my position or needed to use the visibili ...
- Horizon's Big Offers Bite-size Training For Startups, Focuses On 'Tangible' Outputs
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2022
The three-day immersive workshop running today through Thursday was designed explicitly f ...
- Sirius CMO: How To Build On Surging Brand Awareness
Marketing Daily, Sarah Mahoney - Tuesday, September 6, 2022
Last year's campaign drove a 40% increase in awareness. With a n ...
- With Sales Booming, Chico's Adds New Marketing Veep
Marketing Daily, Sarah Mahoney - Thursday, September 1, 2022
Leana Less is joining the specialty retailer as its new senior vi ...
- With 'Live Your Luxury,' Neiman Marcus Aims For Un-Stuffiness
Retail Insider, Sarah Mahoney - Wednesday, August 31, 2022
The store's CMO explains its new ad campaign, as well as i ...
- Retail Budgets Bounce Back -- But Not All The Way
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
New research from Gartner says retail marketing budgets are rising, but sti ...
- Kohl's, Pandora Appoint New CMOs
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2022
Both Kohl's and Pandora have hired new marketing chiefs. ...
- Research: American CMOs Losing The Data Challenge
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
A GfK study of U.S. CMOs finds a dismal lack of confiden ...
- In Changed Dating Game, Match Hopes To Re-Spark Tinder With A New CMO
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2022
Match Group moves Melissa Hobley to Tinder CMO, looking to increase grow ...
- Chili's Names New CMO
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 20, 2022
Chili’s Grill & Bar has hired a former Pizza Hut, KFC, Tind ...
- CMOs Prioritize Advertising Metrics Among Data Sources
Research Intelligencer, - Friday, July 15, 2022
CMOs have a variety of ways to obtain data that guide the ...
- Instacart Promotes Laura Jones To CMO, Shakes Up Executive Team To Support Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
With an evolving vision as a "grocery technology company," Instacart is maki ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"Many need to get better at extracting relevant data signals across channel ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
The CMO Council's report on "Smart Spending At Speed. Is This Real ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- CMOs Receive High Grades From CEOs, Despite Revolving Door
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2022
"CMOs should embrace the fact that CEOs are crazy and mercurial ...
- CreativeX Raises $25M, As More CMOs Use Creative Data To Optimize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
The funding marks an important milestone in accelerating the marketing and ...
- Calvin Klein Hires CMO
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 6, 2022
Calvin Klein has hired a former Ralph Lauren executive as its n ...