- Score! How To Produce Winning Super Bowl Ads
MAD, Fern Siegel - Wednesday, February 5, 2025
The author of "Winning the Advertising Game: Lessons from the Super Bo ...
- 'The Washington Post' Offers A New Commentary Experience
Publishers Daily, Ray Schultz - Tuesday, December 17, 2024
"Washington Post" subscribers can comment on stories, see prompts and summaries a ...
- Yelp Speaks Out On FTC Fake Comment Ruling
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Yelp, which relies heavily on ratings and comments, has become an outspok ...
- Test Drive: VW GTI, Toyota GR86, Nissan Z
Drive Time, Tanya Gazdik - Monday, July 15, 2024
Save the Manual: It's a rallying cry among automotive enthusiasts who sti ...
- Throw Your Two Cents In: Spotify Allows Comments On Podcasts
Publishing Insider, Ray Schultz - Thursday, July 11, 2024
The goal is to turn a one-way medium into a two-way ...
- 'Boston Herald' Halts Its Comment Section
Publishers Daily, Ray Schultz - Sunday, July 2, 2023
Readers are urged to write a letter, use social media or ema ...
- Netflix's Current Hit Shows Share One Trait: Family
TV Watch, Fern Siegel - Wednesday, December 28, 2022
Predicting hit shows can be a tricky business, especially on streamers. T ...
- To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value
MAD, Ali Amarsy - Monday, August 29, 2022
Brand must create shopping occasions where they build relationships and learning preference ...
- Layoffs From SEO Teams, Others Cited In Twitter, LinkedIn Posts
Performance Marketing Insider, Laurie Sullivan - Monday, August 1, 2022
Shopify, which laid off about 1,000 employees last week, is not t ...
- 'Wall Street Journal's' Opinion Editors Mishandled Trump's Letter
Publishing Insider, - Monday, November 1, 2021
Newspapers typically don't publish claims editors know are false or deceitful. Otherwis ...
- Climate Change For TV: Banning TV Fossil-Fuel Ads
TV Watch, Wayne Friedman - Thursday, August 19, 2021
The premise is that fossil fuels, like cigarettes, aren't good for anyone ...
- It's Not TV, It's TKO
TV Watch, Joe Mandese - Wednesday, June 23, 2021
Today's column was inspired by two stories: A report from GroupM calculati ...
- TV, Video Attention Is Exhausting - Make A Voice Call Already!
TV Watch, Wayne Friedman - Tuesday, June 1, 2021
Scientific research shows our energy is being sapped by Zoom meetings, ...
- Is The Warner Media-Discovery Merger Too Late?
TV Watch, Wayne Friedman - Tuesday, May 18, 2021
The potential WarnerMedia-Discovery combination reflects the relationship between media distribution and med ...
- The 3 Most Important Words In Digital Marketing
Digital News Daily, Mike Donahue - Monday, August 21, 2017
Ideally, all parties in the digital-media supply chain intend to deliver positi ...
- Meredith's Sale Of Local Broadcast Business Is Positive
Publishing Insider, - Tuesday, May 4, 2021
By dispensing with its 17 local TV stations, Meredith can give mo ...
- McClatchy Sets Up Opinion Advisory Boards To Drive Commentary On Local Topics
Publishers Daily, Ray Schultz - Wednesday, March 17, 2021
Peter St. Onge takes over as McClatchy opinion editor from Colleen McCa ...
- Judge Tosses Trump Campaign Suit Against 'NYT'
Publishers Daily, Ray Schultz - Wednesday, March 10, 2021
Court notes that opinion pieces are protected. But it denies a 'Time ...
- 'Philadelphia Inquirer' Kills Comments On Site, Since 'Hijacked By Trolls'
Publishers Daily, Ray Schultz - Tuesday, February 2, 2021
Readers can no longer comment on news stories, but can comment ...
- 'Rolling Stone' Launches Blogger Network For Paying 'Thought Leaders'
Publishers Daily, - Tuesday, January 26, 2021
The magazine solicited potential contributors to its new "Culture Council" in ...
- James Bennet Resurfaces At 'Politico' Months After 'NYT' Departure
Publishing Insider, - Monday, January 11, 2021
His return in 'Politico' last week came amid debates over how ...
- 'Wall Street Journal' Reporting Doesn't Refute Op-Ed Page
Publishing Insider, - Tuesday, October 27, 2020
The supposed conflict between the newsroom and the op-ed page followed ...
- Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism
Publishers Daily, Anna Phillips - Tuesday, September 22, 2020
Real news cannot be produced when journalists are at the whims ...
- How News Websites Can Reverse Slump In Reader Satisfaction
Publishing Insider, - Friday, August 7, 2020
The dissatisfaction with online news is widespread, regardless of the political leanin ...
- What The Open Web Can Learn From Calls To Nationalize Global Supply Chains
Publishers Daily, Matthew Papa - Tuesday, August 4, 2020
2020 was expected to be a defining year for many publishers ...
- 'Wall Street Journal' Staff Calls For More Separation, Scrutiny Of Opinion Section
Publishers Daily, Sara Guaglione - Wednesday, July 22, 2020
Nearly 300 journalists want greater separation between the newspaper's news and opini ...
- 'The New York Times' Is Doomed To Repeat Past Mistakes
Publishing Insider, - Thursday, July 16, 2020
There is evidence the newspaper is increasingly intolerant of diverse opinion. ...
- Facebook's News Feed Change Won't Quell Critics
Publishing Insider, - Wednesday, July 1, 2020
Most legitimate publishers already follow practices to make their reporting methods mo ...
- 'WaPo' Blackface Story Takes Cancel Culture To New Extreme
Publishing Insider, - Friday, June 19, 2020
The Washington Post this week published a story that served no purpo ...
- Why Aren't Magazines Leveraging Retailers' Ecommerce Platforms?
Publishers Daily, Jerry Lynch - Tuesday, June 16, 2020
Print magazines should be marketed, sold and delivered to homes or pick ...