- Looking Outside The (Search) Box
Marketing Daily, Jennifer McHugh - Thursday, January 15, 2009
In the current economic climate, we all have a craving for comfo ...
- Zeitgeist: The AARP and the Wii
Media Magazine, Jen Soch - Friday, January 2, 2009
The pace of change accelerates every day. My parents no longer ju ...
- Put Your Ad Spend On Target
Online Media Daily, Assaf Igell - Thursday, January 15, 2009
In our current economy, advertisers are seeking new ways to make accountab ...
- Gladwell's 'Outliers': Hard Work Matters
Online Spin, Dave Morgan - Thursday, January 15, 2009
Like many of you, I took some time over the holidays ...
- Welcome To The Brave New World Of 'Effect Design'
Marketing Daily, Glenn Geisendorfer, Gabe Goldman - Wednesday, January 14, 2009
Effect Design can create tremendous positive change. Today's consumers are happy ...
- Media X: The Plot Sickens
MediaDailyNews, Jack Feuer - Wednesday, January 14, 2009
The people who work in fictional advertising are white males with Europe ...
- Leveraging Your Marketing Spend With The Young, Hip And Mobile
Online Media Daily, Randy Haldeman - Wednesday, January 14, 2009
As marketers in today's tight economy, we are forced to look ...
- Some More Positivity And Opportunity
Online Spin, Cory Treffiletti - Wednesday, January 14, 2009
Enough is enough already! If you're anything like me, you're getting ...
- BBB Gets An 'F' For New Rating System
Marketing Daily, Richard Berman - Tuesday, January 13, 2009
If you are a non-paying Better Business Bureau member, a single complai ...
- Digital Media 2008: From Reality To Realism
Online Media Daily, Seana Mulcahy - Tuesday, January 13, 2009
Seems like no matter where you look--from blogs to the trades ...
- Driver? Make A U-turn Here!
Marketing Daily, Karl Greenberg - Monday, January 12, 2009
Press people, are you heading to the airport yet for your flig ...
- Online Branding: The Top Of The Funnel Is More Important Than Ever
Online Media Daily, Andy Atherton - Monday, January 12, 2009
It's lonely at the top (of the funnel). Hardly a day go ...
- Our Year On The Media Playground
Online Spin, Kendall Allen - Monday, January 12, 2009
For some time now, I have been thinking about that imperative ...
- Gupta's Too Brand-y To Be Surgeon General
Marketing Daily, Karl Greenberg - Friday, January 9, 2009
What we need is the family doctor, and not someone who pla ...
- What A Difference A Year Makes
Online Media Daily, George Simpson - Friday, January 9, 2009
A year ago, I wrote a column called "Trends to Watch ...
- Correction: No Layoffs At Adify
Online Media Daily, The Editor - Thursday, January 8, 2009
A
commentary in the Jan 8 issue of
Online Media Daily- What Is Transparency?
Online Spin, dave.b , Max Kalehoff - Friday, January 9, 2009
Wired editor and "The Long Tail" author Chris Anderson introduces the Conservati ...
- Publishers, Ad Nets Can Retool Relationship To Thrive In '09
Online Media Daily, Frank Addante - Thursday, January 8, 2009
It's a challenging time to be an online publisher. Grim forecasts arou ...
- And Now: Change Agent Brands
Marketing Daily, Aditi Bajaj, Susan Nelson - Wednesday, January 7, 2009
In honor of the monumental shift that will be taking place th ...
- Media X: Keeping It Unreal
MediaDailyNews, Jack Feuer - Wednesday, January 7, 2009
2009 has barely begun, and already we're up to our nipples ...
- Traveling On The Long Tail
Online Media Daily, Cree Lawson - Wednesday, January 7, 2009
Using the long tail to put heads in bed and cheeks ...
- We Do Our Best Work In A Recession!
Online Spin, Cory Treffiletti - Wednesday, January 7, 2009
It's my first post of the new year, and I have ...
- Get What You Pay For And Pay For What You Get...Or: How I Learned To Stop Targeting And Love The Results
Online Media Daily, Mason Wiley - Tuesday, January 6, 2009
"Finish all your dinner," my Mom used to tell me. "Or y ...
- Facebook Changing: Enter Video
Online Spin, Joe Marchese - Tuesday, January 6, 2009
The way people use Facebook is changing. What's more, something very significa ...
- Sales May Be Lost In Translation
Marketing Daily, Jiri Stejskal - Monday, January 5, 2009
Translation blunders have long been a source of amusement to consumer targe ...
- Six Online Ad Industry Predictions For The Year Of The Ox
Online Media Daily, Joe Doran - Monday, January 5, 2009
In 2009, smart and sophisticated marketers will see that the gold mi ...
- Lessons In Online Branding: Valuable Doesn't Always Mean Directly Measureable; Models Aren't Always Right
Online Media Daily, Andy Atherton - Monday, January 5, 2009
Many advertising executives, including myself, have made the argument that even wi ...
- An Agreement On The New Year
Online Spin, Kendall Allen - Monday, January 5, 2009
Unsure if this will surprise you, but I have never been o ...
- Fast Forward
Media Magazine, Joe Mandese - Friday, January 2, 2009
Happy New Year! How happy are you right now? Not very, I ...
- Diane Mermigas' 'On Media' Returns Jan. 5
MediaDailyNews, The Editor - Friday, January 2, 2009
Diane Mermigas' 'On Media' Returns Jan. 5 ...