- Acast And Magnite Form Programmatic Podcast Deal
Publishers Daily, Ray Schultz - Tuesday, July 29, 2025
The arrangement opens up 140,000 podcasts to programmatic buyers worldwide, the fir ...
- WPP Media Touts 'First-Of-Its-Kind Activation' With Criteo
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2025
The data deal with its "Open Intelligence" platform focuses on CTV a ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Television News Daily, Wayne Friedman - Thursday, July 24, 2025
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spe ...
- Linear's Ad-Supported Adult Viewing Share Still Near 70%
Advanced TV Insider, Wayne Friedman - Wednesday, July 23, 2025
The non-profit trade association for the ad-supported TV industry says June's streami ...
- Trade Desk Focused On CTV, Amazon DSP
TV Watch, Wayne Friedman - Thursday, July 17, 2025
Although The Trade Desk is seeing gains for joining one of t ...
- Streamers' 'Returning' Series Show Gains, Less With Movies
Advanced TV Insider, Wayne Friedman - Wednesday, July 16, 2025
Netflix continues to lead with around 6 million gross global subscription additio ...
- Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds
Television News Daily, Wayne Friedman - Wednesday, July 16, 2025
In a new study from Mediaocean, 72% of media and marketing exe ...
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- Samsung Ads Helps Gaming Brands Find Users On Its CTV Platform
Television News Daily, Wayne Friedman - Thursday, July 10, 2025
Samsung Ads is offering an advertising product that targets mobile gamers w ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- New Company Seeks To Help Publishers And Marketers Scale Up
Publishers Daily, Ray Schultz - Tuesday, July 1, 2025
David Krulewich, founder of Audiology, debuts Mission Media AI. ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces
Television News Daily, Wayne Friedman - Monday, June 16, 2025
The two big streaming businesses say the streaming ad-inventory integration will all ...
- TVB: Ad-Supported Linear TV Still Tops
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Despite a recently released Nielsen viewing measure that touts streaming dominance ov ...
- CTV Ad Disruption: Roku/Amazon Deal Spin
TV Watch, Wayne Friedman - Tuesday, June 17, 2025
Roku's other major partner, supply-side ad platform Magnite, looks to gain ...
- Samsung 'Playable' Ad Breaks To Feature New Mini-Games
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four n ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Premion Pushes 'Scaled' Live Local Sports Ads
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%
Television News Daily, Wayne Friedman - Friday, June 6, 2025
Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- 'Newsweek' Acquires Adprime, Healthcare Ad Platform
Publishers Daily, Ray Schultz - Wednesday, June 4, 2025
The acquisition of Adprime furthers vertical strategy for "Newsweek." ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Google-Backed AI Startup Focuses On Personal, Not Personalization
Data & Programmatic Insider, Laurie Sullivan - Monday, June 2, 2025
Glance, backed by Google and InMobi, launched a platform for AI-driven commer ...
- Young Adult Viewers: More Streaming Apps, Higher Churn
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Streaming viewers ages 18-34 are 58% more likely to "churn" (drop servic ...
- Streaming Transparency: Prime Boosts Access, Issues Remain
TV Watch, Wayne Friedman - Monday, June 2, 2025
Amazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- CTV Ad Buying: How Can You Be Sure You're Getting What You Think You're Getting?
Media Insider, Dave Morgan - Thursday, May 29, 2025
Among the issues: Verification of ad delivery is a misnomer, and fra ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...