- CTV Ad Buying: How Can You Be Sure You're Getting What You Think You're Getting?
Media Insider, Dave Morgan - Thursday, October 9, 2025
Among the issues: Verification of ad delivery is a misnomer, and fra ...
- YouTube Launches Program To Connect Advertisers To Third-Party Experts
MediaDailyNews, Colin Kirkland - Tuesday, October 7, 2025
YouTube's "Activation Partners" program will show advertisers trusted third-party partners known f ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- How CTV Is Making Ads More Interactive - And More Effective
Marketing Insider, Danyelle Horrillo - Wednesday, October 1, 2025
Among the creative, tech-forward solutions: Pause-screen takeovers; the comeback of QR co ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Late Night TV Finance - Move Everything To Streaming?
TV Watch, Wayne Friedman - Tuesday, September 23, 2025
There has been much discussion of late-night talk shows moving to digit ...
- GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 16, 2025
Blockchain.com head of marketing James Maddison describes how the company worked wi ...
- CTV Approaches A Third Of TV Ad Spending
MediaDailyNews, Joe Mandese - Thursday, September 11, 2025
The finding comes as the medium surpasses total viewing and approaches pari ...
- Streaming Subscriptions Climb 10% In Q2, 'Unique' Customers Up 8%
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
Good news for streamers is a slight decline in the number ...
- Wieser: Q2 Ad Spend Rises On Digital Expansion, TV Sinks 2%
Television News Daily, Wayne Friedman - Monday, September 8, 2025
Going forward, Wieser says, ongoing concerns over tariffs will raise risks f ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Global Forecast: Linear TV Spend To Drop 11% Next Year
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Samsung, Prime Video Have Highest Smart TV Ad Reach
Advanced TV Insider, Wayne Friedman - Wednesday, August 27, 2025
For 2024, Samsung had advertising reach of 45.54 million smart TV household ...
- 'Mini Bundles' For Struggling Pay TV? Disney Says No Way
TV Watch, Wayne Friedman - Thursday, August 28, 2025
Disney says Dish is going too far with its Sling TV short-te ...
- Big Streamers See Big July Viewing Gains
Television News Daily, Wayne Friedman - Tuesday, August 19, 2025
For July, overall streaming platforms' total viewing is now up 14% ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Robert Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- BIA Lowers 2025 Media Growth Forecast
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
The downgrade is due to tougher economic factors that lie ahead, low ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- Daily CTV Usage Grows At The Expense Of Digital
Advanced TV Insider, Wayne Friedman - Thursday, August 7, 2025
This year CTV will see a 7.7% rise in media time spe ...
- Acast And Magnite Form Programmatic Podcast Deal
Publishers Daily, Ray Schultz - Tuesday, July 29, 2025
The arrangement opens up 140,000 podcasts to programmatic buyers worldwide, the fir ...
- WPP Media Touts 'First-Of-Its-Kind Activation' With Criteo
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2025
The data deal with its "Open Intelligence" platform focuses on CTV a ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Television News Daily, Wayne Friedman - Thursday, July 24, 2025
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spe ...
- Linear's Ad-Supported Adult Viewing Share Still Near 70%
Advanced TV Insider, Wayne Friedman - Wednesday, July 23, 2025
The non-profit trade association for the ad-supported TV industry says June's streami ...
- Trade Desk Focused On CTV, Amazon DSP
TV Watch, Wayne Friedman - Thursday, July 17, 2025
Although The Trade Desk is seeing gains for joining one of t ...
- Streamers' 'Returning' Series Show Gains, Less With Movies
Advanced TV Insider, Wayne Friedman - Wednesday, July 16, 2025
Netflix continues to lead with around 6 million gross global subscription additio ...