Tag results for "connected tv"
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Madhive Places AI 'Intelligence Layer' Across Media ProcessMadhive, a unified operating system for local media, announced Wednesday the laun ...
- TV's Advertising Power Is Still Fading, Study FindsAd recall and viewer engagement have reached new lows in today's second-screeni ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- CTV Campaign Brand Reach: Lots Of Room To GrowInnovid estimates the average campaign reach across its 95 million TV househol ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- App Space Is Having A Probabilistic 'Moment'Companies behind an ID-less graph and cookie-free project built what they ca ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTVThe deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- There Ain't No Such Thing As A Cheap, High Volume CPMAd buys are a lot like lunch. There ain't no free one ...
- Hearst Television Moves To Boost Local NewsHearst is working with Uplynk to deliver its newscasts across streaming platfo ...
- Q4 'Open' Programmatic Up 10% To $7.6B - 34% Of CTV Ad SpendRoughly 90% of all CTV advertising is sold programmatically. All global C ...
- Samsung Ads Launches Interactive Gaming Formats On CTVSamsung Ads has launched "GameBreaks," an interactive ad format that advertisers ...
- YouTube 12-Month Ad Spend Soars 20%, Could Go HigherYouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find FraudDealer Stream, a streaming ad company for the auto industry, announced ...
- Average Streaming Ad Load Remains SteadyAverage streaming TV platform ad time per hour has been fairly stea ...
- Agency Media Vet Rozen Joins Cadent As PresidentThe former Dentsu Media Chief also serves as president of recently acquir ...
- Pluto TV Wants Viewers To 'Feel The Free'The streamer's latest campaign begins with two spots: 'Fear' and 'Intrigue.' ...
- Politics And Programmatic: CTV Grew Its Ad Share During Recent ElectionThe phone remained the biggest generator of ad impressions, although it fe ...
- Lower Costs For CTV, AI Are Attracting SMBsAmazon opened the door for SMBs to explore CTV and AI ...
- March Madness 'Virtually Sold Out'Executives did not provide financial details including price hikes, but a Paramou ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV TargetingThe integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre SwanstonPhynd Founder Swanston explains why gamers are the most sought-after audience ...
- Core Local Ad Spend Projected To Grow 6.1% This YearTotal local digital media will land at $89.6 billion, with traditional med ...
- Consumers Are Split On Interacting With TV ContentFour in 10 consumers have interacted with TV content to learn mo ...
- After Venu Sports: ESPN Bets Streaming Alone As 'Sports Destination'Disney is surely focusing heavily on this product launch, with ESPN ...
- Roku Q4 Grows 25%, Including AdvertisingRoku says small and medium-sized businesses contributed strongly to the bigger cor ...
- Trade Desk Misses Q4, Stock PlummetsAfter 33 consecutive earning periods in which it met or exceeded financi ...
- A Third Of Advertisers Struggle With Retail Media ROISkai's State of Retail Media 2025 explores critical industry shifts in reta ...
- Google Head Of Marketing Americas Stephen Yap Leaves For Perion NetworkStephen Yap, who led Google Marketing platform in the Americas, has le ...
