Tag results for "content marketing"
- What Can Wedding Season Teach You About Content Marketing?When the pipeline of ideas runs dry, remember the old "something ol ...
- Hearst Magazines: The Data-Driven PublisherThe company employs trained data scientists. In fact, Mike Smith is ba ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees GainsViacom says that closely monitoring granular social media data helps it adju ...
- What Most People Get Wrong About Content MarketingAt its core, content marketing works. Those who get it wrong general ...
- Deep Content: A Dive Into Goals And Success MetricsContent budgets are rising, but only moderately for most firms, Ascend2 repo ...
- Upland Software Acquires Kapost For $50 MillionUpland Software's purchase of Kapost follows the recent acquisitions of PostUp a ...
- We're All Content Publishers -- Get Used To ItEvery brand in the world today is its own publisher of conten ...
- Most Banks Are Sending Content, Study FindsMany brands post material weekly in social channels, the top one bei ...
- 3 Strategic Questions To Ask For Content Marketing WinFor example: "What is our winning aspiration?" ...
- How Instagram Will Change Search, Path To PurchaseFacebook built ecommerce capabilities into Instagram, known as a photo-sharing app. N ...
- Email Not Top Of Mind In Content This Year: StudyBrands are focusing more on written content/blogs and SEO in the U ...
- The Tao of Unilever, Part 1As longtime global CMO Keith Weed retires from the company, thoughts ...
- Netflix Consolidates Marketing Under Content Chief SarandosThe change follows the retirement of Netflix CMO Kelly Bennett, who h ...
- Content Marketing Novices Urged To 'Lean Into Email'Contact marketing can help a business grow online. But many firms ne ...
- How To Combine Performance Advertising With Content MarketingTurn content pieces into evergreen, retargeting ad campaigns that will constantly nurtu ...
- Ceros Rolls Out Updated Content Creation PlatformThe updated studio product will include adaptive layouts, image editing, expanded animation ...
- Email Anemia: Newsletters Lag In Content Delivery PlansB2B content marketers plan to increase their social media and website us ...
- Pinterest, Airbnb Offer Searchers Virtual AdventuresExperience-related searches are up around nature, stars and space travel, based ...
- When Content Tanks: Brands Lack Faith In Their Efforts, Study ShowsOnly 3.4% of B2B marketers feel their content is extremely effective, Hei ...
- Is Every Company A Media Company?A pair of content marketing pros argue that case. They've launched ...
- Monthly Newsletter Doubles Marriott's AudienceIt highlights top content for the month as one's own personalized readi ...
- Email Leads In Enterprise Content Delivery, Study FindsEmail is also the main nurturing tool, according to a study ...
- Tailor Content Marketing To Fit Your Brand Like A GloveYou don't necessarily have to reinvent the wheel or be first ...
- Contentsquare Raises $60M As Google Ties Search Directly To ContentContentsquare on Monday announced it has raised $60 million in Series ...
- AT&T Improves Post-Hurricane Sentiment On Puerto RicoThe communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- Finding The Value Of Gated B2B ContentShould B2B content be gated? It’s one way of understanding what conte ...
- Brands Are Hiking Their Content Budgets This Year, Study FindsSurvey respondents say content marketing improves their lead quality, ContentWriters reports. ...
- Email Places Fourth In Ad-Tech Spending, Third In Conversions: StudyGlobally, marketers say their most successful strategies are maximizing ad placement quali ...
- Keeping High Earners In The Loop: Ladders Drives Content With EmailLadders links recruiters with big-ticket talent. But it also serves news a ...
- Skyward And TrackMaven MergeContent marketing firm Skyward has merged with TrackMaven. The firms say use ...
