- Content Activism Can Help Brands Shape A Positive Future
Publishers Daily, Damian Douglas - Thursday, January 30, 2020
Content marketing is simply a bigger canvas for brands to develop ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analys ...
- Content Marketing Use Cases For 2020
Around the Net in Email, Ray Schultz - Friday, January 17, 2020
Content marketing should thrive in 2020, especially when driven by email newsletter ...
- Email Still Top B2B Channel, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 18, 2019
Over half of all B2B budgets will be flat in 2020, Sagefr ...
- Email Newsletters Lead At Two Points In The B2C Pipeline: Study
Email Marketing Daily, Ray Schultz - Thursday, December 12, 2019
Email is used most to attract and secure leads, MarketingProfs and t ...
- Content Marketing: How Successful Brands Are Breaking Through
Marketing Insider, Patricia Lippe Davis - Friday, December 6, 2019
One tip: Look for opportunities to create full-funnel impact. ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Who Wants To Learn About Content-mapping?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Of course you do! Because you need to have a conversation wi ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on t ...
- Brands Told To Pick A Cause For Relevant Content Marketing
London Blog, Sean Hargrave - Friday, November 8, 2019
WMG research says content is becoming key to changing perceptions. Brand activi ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
MediaDailyNews, Joe Mandese - Thursday, October 31, 2019
Advertising and marketing spending combined will outpace all the ad industry's convention ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Email Is The Main Lead Nurturing Tool: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 23, 2019
Email engagement is the top content marketing metric, the Content Marketing Institu ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Lysol Enrolls In Nickelodeon's 'Slime School'
MAD, Larissa Faw - Monday, October 14, 2019
Zenith, serving as Lysol's media AOR, created the strategy to drive awarene ...
- Content Hurdles Frustrate B2B Marketers: Study
Email Marketing Daily, Ray Schultz - Tuesday, September 17, 2019
Personalization is the biggest challenge, and many firms don't have enough conten ...
- Speakers State What's Wrong And Right With Email
Around the Net in Email, Ray Schultz - Wednesday, September 4, 2019
Too many emails shout, “Buy my stuff, buy my stuff, buy ...
- Contently Hires Former Time Executive To Be Its Next CEO
MAD, Steve McClellan - Tuesday, September 3, 2019
Content marketing company Contently has appointed Pearl Collings chairperson and CEO, succeedi ...
- Sinclair Broadcasting Sells 'News' Of New Trump Hat
TV Watch, Wayne Friedman - Wednesday, August 21, 2019
There was no disclaimer here. It sure seems like part of ...
- LinkedIn Launches Audience Segments With Five Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 13, 2019
LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partn ...
- Neil Armstrong Wins For Space Content But The Buzz On Social Goes To Women
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Fifty years on from humans walking on the moon, Taboola has conduct ...
- What Can Wedding Season Teach You About Content Marketing?
Marketing Insider, Kayleigh Taylor - Tuesday, June 18, 2019
When the pipeline of ideas runs dry, remember the old "something ol ...
- Hearst Magazines: The Data-Driven Publisher
Show Daily, Nina Lentini - Thursday, June 13, 2019
The company employs trained data scientists. In fact, Mike Smith is ba ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees Gains
Television News Daily, Wayne Friedman - Friday, June 7, 2019
Viacom says that closely monitoring granular social media data helps it adju ...
- What Most People Get Wrong About Content Marketing
Marketing Insider, Neil Patel - Monday, June 3, 2019
At its core, content marketing works. Those who get it wrong general ...
- Deep Content: A Dive Into Goals And Success Metrics
Email Insider, Ray Schultz - Thursday, May 30, 2019
Content budgets are rising, but only moderately for most firms, Ascend2 repo ...
- Upland Software Acquires Kapost For $50 Million
Email Marketing Daily, Ray Schultz - Tuesday, May 28, 2019
Upland Software's purchase of Kapost follows the recent acquisitions of PostUp a ...
- We're All Content Publishers -- Get Used To It
Marketing Daily, Steve Olenski - Thursday, May 16, 2019
Every brand in the world today is its own publisher of conten ...