- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- Email Seen As Easiest Tactic, But Not Most Effective, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 16, 2018
Digital budgets are set to increase marginally for almost two-thirds of tho ...
- Email Still Tops In B2B Content Marketing: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 10, 2018
Email is far out in front of events and other vehicles f ...
- White Castle, Impossible Foods Launch A Spoofy Sci-Fi Miniseries
Mediapsssst, Richard Whitman - Sunday, October 7, 2018
The firms are using the content, conceived by in-house creative team ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
RTBlog, Joe Mandese - Sunday, September 30, 2018
For all the ways marketers target people -- demos, etc. -- charact ...
- Grammarly Builds Engagement With Email Newsletter
Around the Net in Email, Ray Schultz - Thursday, September 20, 2018
Grammarly, a writing assistance platform, is using a weekly email newsletter called Grammar ...
- Pinterest Opens Content Marketing To Influencer Platforms
Mobile Insider, Gavin O'Malley - Thursday, September 20, 2018
Per the change, brands can expect more visibility into various stats li ...
- Email Is Top Content Channel Despite Hurdles: Study
Email Marketing Daily, Ray Schultz - Monday, September 10, 2018
Email beats social media and blogs as a content channel. But increasi ...
- 5 Types of Content Attracting Paying Customers
Search & Performance Marketing Daily, Alex Valencia - Friday, August 31, 2018
Content attracts visitors to your site, builds trust and a relationship wi ...
- Webinar Platform ON24 Teams Up With Microsoft Dynamics 365 For Marketing
Email Marketing Daily, Ray Schultz - Tuesday, August 28, 2018
ON24 has become the first webinar platform to be integrated with Microso ...
- Email Content Marketing Secrets And How To Use Them
Around the Net in Email, Ray Schultz - Friday, August 24, 2018
Email is often overlooked as a content marketing tool. Here are fi ...
- Content Clutter: Web Ads And Notices 'Assail The Eye'
Email Insider, Ray Schultz - Friday, August 17, 2018
The web is filled with intrusions that keep you from getting ...
- NewsCred Joins Marketo Accelerate Program
Email Marketing Daily, Ray Schultz - Wednesday, August 15, 2018
The NewsCred-Marketo partnership will facilitate the sending of email newsletters, NewsCred s ...
- The Sweet Spot In The C-Suite: Execs Love Email Content
Email Insider, Ray Schultz - Friday, August 3, 2018
A study finds that C-level execs read email content first, followed ...
- Havas Expands 'Meaningful Brands,' Studies Role Content Plays -- Or Not
MediaDailyNews, Joe Mandese - Wednesday, August 1, 2018
"Sixty percent of the content brands are producing is not meaningful ...
- Search, Not Email, Is Top B2B Content Mechanism: Study
Email Marketing Daily, Ray Schultz - Friday, July 27, 2018
Clutch finds in a survey that 71% of all B2B readers encount ...
- A Primer On Growing Your Business
Research Brief, Jack Loechner - Thursday, July 5, 2018
According to writer Tanya Van Kampen, suggesting how to get your busine ...
- IAB Creates Branded Content Studio Directory To Aid Media Buyers
Publishers Daily, Sara Guaglione - Monday, July 2, 2018
The directory has a search feature where users can look up studi ...
- HubSpot Partners With Taboola, Expands Discovery Potential
Publishers Daily, Melynda Fuller - Monday, June 11, 2018
Through the new partnership, HubSpot's 40,000 marketers will be able to distribu ...
- Firms Face Content Marketing Hurdles, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 8, 2018
A UK study reveals that content is now getting 23% of t ...
- How Email Drives Content Marketing And SEO
Around the Net in Email, Ray Schultz - Thursday, May 24, 2018
Email can be the backbone of a content marketing program, outpulling soci ...
- Over Half Of Digital Businesses Publish Daily Content: Study
Around the Net in Email, Ray Schultz - Tuesday, May 8, 2018
A study by The Manifest. found that 51% of digital marketers publi ...
- Quality Content Fights Back As Social Loses Faith
MAD London, Ally Stuart - Tuesday, April 24, 2018
The race is far from won, but quality content providers are fighti ...
- Failing Fast: Marketers Share Lessons From Email Mistakes
Show Daily, Alex Weprin - Monday, April 23, 2018
Of course, every company will make its share of mistakes. The questi ...
- Content Marketing Surges, Tops $16 Billion Worldwide
Research Intelligencer, Joe Mandese - Friday, April 13, 2018
Reflecting marketers' strategic push to bypass conventional advertising and media-buying, so-called "conte ...
- Amazon Launches Search Services For Small Agencies Through Alexa.com
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 12, 2018
Alexa.com, an Amazon subsidiary focused on analytics and data, began rolling o ...
- Developers Can Build Custom Email Widgets With New Salesforce Tool
Email Marketing Daily, Jess Nelson - Friday, March 30, 2018
Salesforce is introducing new tools to the Salesforce Marketing Cloud Email Stud ...
- Content Marketing Vendors Aid B2B Marketing Agility
Research Brief, Jack Loechner - Thursday, March 22, 2018
B2B marketers are producing more content and assets today than ever befor ...
- Advertising Falls To Lowest Share Of Time Spent With Media Ever
Research Intelligencer, Joe Mandese - Thursday, March 1, 2018
Even as consumer time spent with media continues to expand -- inchi ...
- Content Marketing: Not As Easy As People Say It Is
Media Insider, Cory Treffiletti - Wednesday, February 14, 2018
Content marketing is one of the most difficult forms of marketing ...