- Most Banks Are Sending Content, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, May 16, 2019
Many brands post material weekly in social channels, the top one bei ...
- 3 Strategic Questions To Ask For Content Marketing Win
Marketing Insider, Colleen Jones - Wednesday, May 15, 2019
For example: "What is our winning aspiration?" ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2019
Facebook built ecommerce capabilities into Instagram, known as a photo-sharing app. N ...
- Email Not Top Of Mind In Content This Year: Study
Email Marketing Daily, Ray Schultz - Thursday, May 2, 2019
Brands are focusing more on written content/blogs and SEO in the U ...
- The Tao of Unilever, Part 1
CPG Insider, Karlene Lukovitz - Tuesday, April 30, 2019
As longtime global CMO Keith Weed retires from the company, thoughts ...
- Netflix Consolidates Marketing Under Content Chief Sarandos
Digital News Daily, Alex Weprin - Wednesday, April 17, 2019
The change follows the retirement of Netflix CMO Kelly Bennett, who h ...
- Content Marketing Novices Urged To 'Lean Into Email'
Around the Net in Email, Ray Schultz - Wednesday, April 17, 2019
Contact marketing can help a business grow online. But many firms ne ...
- How To Combine Performance Advertising With Content Marketing
Marketing Insider, Neil Patel - Tuesday, March 26, 2019
Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurtu ...
- Ceros Rolls Out Updated Content Creation Platform
Digital News Daily, Alex Weprin - Friday, March 22, 2019
The updated studio product will include adaptive layouts, image editing, expanded animation ...
- Email Anemia: Newsletters Lag In Content Delivery Plans
Email Insider, Ray Schultz - Friday, March 22, 2019
B2B content marketers plan to increase their social media and website us ...
- Pinterest, Airbnb Offer Searchers Virtual Adventures
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 19, 2019
Experience-related searches are up around nature, stars and space travel, based ...
- When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows
Email Insider, Ray Schultz - Friday, March 15, 2019
Only 3.4% of B2B marketers feel their content is extremely effective, Hei ...
- Is Every Company A Media Company?
Mediapsssst, Richard Whitman - Friday, February 22, 2019
A pair of content marketing pros argue that case. They've launched ...
- Monthly Newsletter Doubles Marriott's Audience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It highlights top content for the month as one's own personalized readi ...
- Email Leads In Enterprise Content Delivery, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 6, 2019
Email is also the main nurturing tool, according to a study ...
- Tailor Content Marketing To Fit Your Brand Like A Glove
Marketing Insider, Neil Patel - Tuesday, January 29, 2019
You don't necessarily have to reinvent the wheel or be first ...
- Contentsquare Raises $60M As Google Ties Search Directly To Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 28, 2019
Contentsquare on Monday announced it has raised $60 million in Series ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- Finding The Value Of Gated B2B Content
Around the Net in Email, Ray Schultz - Thursday, January 17, 2019
Should B2B content be gated? It’s one way of understanding what conte ...
- Brands Are Hiking Their Content Budgets This Year, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 4, 2019
Survey respondents say content marketing improves their lead quality, ContentWriters reports. ...
- Email Places Fourth In Ad-Tech Spending, Third In Conversions: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 12, 2018
Globally, marketers say their most successful strategies are maximizing ad placement quali ...
- Keeping High Earners In The Loop: Ladders Drives Content With Email
Email Insider, Ray Schultz - Tuesday, December 4, 2018
Ladders links recruiters with big-ticket talent. But it also serves news a ...
- Skyward And TrackMaven Merge
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Content marketing firm Skyward has merged with TrackMaven. The firms say use ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- Email Seen As Easiest Tactic, But Not Most Effective, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 16, 2018
Digital budgets are set to increase marginally for almost two-thirds of tho ...
- Email Still Tops In B2B Content Marketing: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 10, 2018
Email is far out in front of events and other vehicles f ...
- White Castle, Impossible Foods Launch A Spoofy Sci-Fi Miniseries
Mediapsssst, Richard Whitman - Sunday, October 7, 2018
The firms are using the content, conceived by in-house creative team ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
RTBlog, Joe Mandese - Sunday, September 30, 2018
For all the ways marketers target people -- demos, etc. -- charact ...
- Grammarly Builds Engagement With Email Newsletter
Around the Net in Email, Ray Schultz - Thursday, September 20, 2018
Grammarly, a writing assistance platform, is using a weekly email newsletter called Grammar ...
- Pinterest Opens Content Marketing To Influencer Platforms
Mobile Insider, Gavin O'Malley - Thursday, September 20, 2018
Per the change, brands can expect more visibility into various stats li ...