- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Disruption: Change Foods CMO's Ingredient For Career, Life & Sustainable Cheese
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 2, 2022
"I realized that I will not spend a minute of my d ...
- Homegrown Content: Local Firms Are Publishing More And Boosting Their Spend
Email Insider, Ray Schultz - Wednesday, May 11, 2022
Email is one of the top three content delivery channels for SMB ...
- Driving Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, May 10, 2022
As marketers prepare for the reality of a privacy-centered world, there a ...
- Zig Then Zag: A White Castle Alum's Path To CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 28, 2022
"I'd be in meetings and be the only woman in a meetin ...
- B2B Buyers Favor Marketing Content Backed By Research
Research Intelligencer, - Wednesday, April 20, 2022
Well-researched content improves the likelihood that a purchasing manager will take ...
- Bucking the Norm: RSLC's Political Marketing Exec's Strategy For Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 21, 2022
"Stop pussyfooting around the situation, just tell me what you're willing ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- BuzzFeed Mulls Nixing News Division: Can TV News Networks Do The Same?
TV Watch, Wayne Friedman - Thursday, March 24, 2022
A TV news network could go the same route and just se ...
- Survey: Content-Led Marketing Investments Projected To Increase This Year
Publishers Daily, Tony Silber - Wednesday, March 2, 2022
Advertisers rated content marketing at nine out of 10 on a slidi ...
- Thought Leadership: Major Tool For Content Marketing Relevance
Marketing Insider, Brad Carraway - Wednesday, February 23, 2022
Brand-relevant content drives audience engagement, social conversations, lead generation and conversions. ...
- Go Bold or Go Home: Del Taco's Marketing VP's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 3, 2022
"People are going to call you a bitch, they're going to ca ...
- Social Climbing: Email Knocked From Top Slot With B2B Marketers
Email Insider, Ray Schultz - Monday, January 31, 2022
Social is now first, and email has slipped slightly as a sour ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- Innovating in E-Commerce: Beyond the Link
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
As one of the world's leading brand licensors, Meredith has had commer ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind Social
Email Insider, Ray Schultz - Tuesday, January 18, 2022
Content marketers are stretched for time -- they spend 33 hours ...
- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- Automotive Dealerships Poised To Spend $9.4 Billion In Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 10, 2022
A Borrell Associates report shows that 2022 marks the beginning of ...
- Google Developer Vs. SEO: Lost In Translation
Search & Performance Insider, Laurie Sullivan - Thursday, December 30, 2021
Google software developer Martin Splitt touches on a "very sensitive topic" ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022
Video Insider, Karlene Lukovitz - Monday, December 20, 2021
Although commercial and public service broadcasters' content spend remained below 2019 level ...
- Savage X Fenty CMO: Making the Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 5, 2022
"Interviews, public speaking, those things are super scary for me...I was alwa ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...