- Yumi Co-Founder Swings Big & Hits Her Target
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 29, 2022
"Maybe we hit a wall, but we just got to keep tryi ...
- Oakley's Cultural Marketer Embraces Change, Grit & Balance
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 13, 2022
"I realized very quickly that in order to go up and mo ...
- Brick Marketing Offers Digital Consulting Service
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Brick Marketing can help brands with strategic issues and campaigns, the compa ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Born To Shine...A Kendra Scott Founder Leads In Style
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 29, 2022
"We just rolled up our sleeves and together made magic happen ...
- Star Gazing With A Foot Firmly On The Ground: Amazon Prime Video "Cosmic Love's" Astrologer's Guide To Brand Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 15, 2022
"It was so eerily accurate about people's personalities, that it was ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 8, 2022
"It was just really important for me to try, fail, try agai ...
- Hyundai CMO: Driving Demand & Human Connection
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 28, 2022
"I didn't go exactly where I thought I was going to ...
- Forrester Report Picks Leaders In Marketing Creative And Content Services
MAD, Steve McClellan - Monday, July 25, 2022
The report, by Forrester principal analyst Jay Pattisall, identifies what it cal ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- Birkenstock's Content Campaign Stands On Ugly Foot Science
Marketing Daily, Sarah Mahoney - Monday, July 11, 2022
The effort, produced by New York Times' T Brand Studio, includes ...
- When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
Sometimes bigger is not better, especially when making smarter use of soci ...
- Finicky ROI: Email Is Not The Top Channel For SMBs
Email Insider, Ray Schultz - Thursday, June 30, 2022
Email is tied for second with content marketing as the leading R ...
- Prime Video CMO Steps Down, Amazon To 'Evaluate Needs'
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Ukonwa Ojo, who oversaw marketing for hits including "Coming 2 America," ...
- Content Marketing Conundrum
Publishing Insider, Tony Silber - Monday, June 27, 2022
Why some media companies don't do a good enough job in t ...
- B2B Publisher To Provide Content-Marketing Services
Publishers Daily, Tony Silber - Thursday, June 23, 2022
From AC Business Media, EXTEND Connected Content's products include written content, infographic ...
- Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Performance Marketing Insider, Laurie Sullivan - Thursday, June 23, 2022
BrightEdge analyzed how marketers curate experiences for consumers 9 months after Google ...
- Hyper-Segmenting the Fan Base
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Professional sports players may get a break during the off-season, but f ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Disruption: Change Foods CMO's Ingredient For Career, Life & Sustainable Cheese
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 2, 2022
"I realized that I will not spend a minute of my d ...
- Homegrown Content: Local Firms Are Publishing More And Boosting Their Spend
Email Insider, Ray Schultz - Wednesday, May 11, 2022
Email is one of the top three content delivery channels for SMB ...
- Driving Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, May 10, 2022
As marketers prepare for the reality of a privacy-centered world, there a ...
- Zig Then Zag: A White Castle Alum's Path To CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 28, 2022
"I'd be in meetings and be the only woman in a meetin ...
- B2B Buyers Favor Marketing Content Backed By Research
Research Intelligencer, - Wednesday, April 20, 2022
Well-researched content improves the likelihood that a purchasing manager will take ...
- Bucking the Norm: RSLC's Political Marketing Exec's Strategy For Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 21, 2022
"Stop pussyfooting around the situation, just tell me what you're willing ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...