Tag results for "content marketing"
- BuzzFeed Mulls Nixing News Division: Can TV News Networks Do The Same?A TV news network could go the same route and just se ...
- Survey: Content-Led Marketing Investments Projected To Increase This YearAdvertisers rated content marketing at nine out of 10 on a slidi ...
- Thought Leadership: Major Tool For Content Marketing RelevanceBrand-relevant content drives audience engagement, social conversations, lead generation and conversions. ...
- Go Bold or Go Home: Del Taco's Marketing VP's Recipe for Success"People are going to call you a bitch, they're going to ca ...
- Social Climbing: Email Knocked From Top Slot With B2B MarketersSocial is now first, and email has slipped slightly as a sour ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P."There's no better way to show that you're ready for something th ...
- Innovating in E-Commerce: Beyond the LinkAs one of the world's leading brand licensors, Meredith has had commer ...
- Social Video vs. CTVWhile Gen Z spends more time on social media than ever befo ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind SocialContent marketers are stretched for time -- they spend 33 hours ...
- Consumers View User-Generated Content As More Credible Than Ad ClaimsMore than half of marketers said their audiences tend to engage mo ...
- It's the Real Thing: Coca-Cola's Data-Driven Director"You gotta just keep going, and [I'm] not sure how long I' ...
- Automotive Dealerships Poised To Spend $9.4 Billion In Advertising, MarketingA Borrell Associates report shows that 2022 marks the beginning of ...
- Google Developer Vs. SEO: Lost In TranslationGoogle software developer Martin Splitt touches on a "very sensitive topic" ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022Although commercial and public service broadcasters' content spend remained below 2019 level ...
- Savage X Fenty CMO: Making the Impossible Possible"Interviews, public speaking, those things are super scary for me...I was alwa ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than EmailEmail will be the mostly used direct response channel in 2022. B ...
- Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on AmazonThe acceleration of streaming this past year has made video even mo ...
- Shining a Light on Bayer's Game-Changing VPBayer's Denise Vitola was pressured to change her appearance early in h ...
- Passion: The Driving Force of Fair Harbor's Eco-Friendly Fashion Entrepreneur"When you can combine a passion with a frustration, that's really whe ...
- How AAA Uses Content To Drive Renewal Rates, Attract Younger MembersSome 48% of AAA members acquired through content marketing firm Props a ...
- Clorox's VP: Making Waves One Step at a Time"It continues to be the fuel for why I want to ...
- Proven Skincare Founder's Immigrant Spirit Of An EntrepreneurBorn in China, Ming Zhao says it was her "immigrant spirit" th ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- GoodRx Health Launches, Provides Research-Based Answers To Health QuestionsGoodRx launched GoodRx Health on Thursday to provide research-based answers to vit ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO"If you're trying to fit in then you're not yourself, you're tryi ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers ThinkB2B tech marketing community FINITE released research in partnership with B2B digit ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP"My path has not been linear at all, but I think t ...
- Iris Apfel, Lil Yachty Help eBay Promote Its Watch Category In New Content SeriesApfel, who turns 100 this month, and Yachty share their love ...
- The Eye On Content: Few Firms Measure ROI, And Many Lack Brand GuidelinesMost marketers have seen an increase in demand, and are confident th ...
