- Innovating in E-Commerce: Beyond the Link
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
As one of the world's leading brand licensors, Meredith has had commer ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind Social
Email Insider, Ray Schultz - Tuesday, January 18, 2022
Content marketers are stretched for time -- they spend 33 hours ...
- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- Automotive Dealerships Poised To Spend $9.4 Billion In Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 10, 2022
A Borrell Associates report shows that 2022 marks the beginning of ...
- Google Developer Vs. SEO: Lost In Translation
Performance Marketing Insider, Laurie Sullivan - Thursday, December 30, 2021
Google software developer Martin Splitt touches on a "very sensitive topic" ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022
Video Insider, Karlene Lukovitz - Monday, December 20, 2021
Although commercial and public service broadcasters' content spend remained below 2019 level ...
- Savage X Fenty CMO: Making the Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 5, 2022
"Interviews, public speaking, those things are super scary for me...I was alwa ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- Passion: The Driving Force of Fair Harbor's Eco-Friendly Fashion Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really whe ...
- How AAA Uses Content To Drive Renewal Rates, Attract Younger Members
MAD, Todd Wasserman - Wednesday, November 3, 2021
Some 48% of AAA members acquired through content marketing firm Props a ...
- Clorox's VP: Making Waves One Step at a Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to ...
- Proven Skincare Founder's Immigrant Spirit Of An Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 21, 2021
Born in China, Ming Zhao says it was her "immigrant spirit" th ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vit ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 16, 2021
"If you're trying to fit in then you're not yourself, you're tryi ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Performance Marketing Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think t ...
- Iris Apfel, Lil Yachty Help eBay Promote Its Watch Category In New Content Series
MAD, Steve McClellan - Thursday, August 26, 2021
Apfel, who turns 100 this month, and Yachty share their love ...
- The Eye On Content: Few Firms Measure ROI, And Many Lack Brand Guidelines
Email Insider, Ray Schultz - Wednesday, August 25, 2021
Most marketers have seen an increase in demand, and are confident th ...
- Pushing The Boundaries: MAC Cosmetics Strategy For Staying Ahead In An Unpredictable Digital World
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 25, 2021
"You can't always have all your eggs in one basket." That prov ...
- Taking Risks: Adventures of an Entrepreneurial Spirit
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 19, 2021
"Traveling a lot over the years has really helped shape my perspective ...
- Hearst Agency iCrossing Acquires UK's Mediablaze, Ups Digital Engagement
Publishers Daily, Ray Schultz - Tuesday, August 3, 2021
Mediablaze will combine its digital skills with iCrossing's global reach and acce ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Disruption & Innovation: eos CMO's 2 North Stars For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it ...