Tag results for "content marketing"
- The Eye On Content: Few Firms Measure ROI, And Many Lack Brand GuidelinesMost marketers have seen an increase in demand, and are confident th ...
- Pushing The Boundaries: MAC Cosmetics Strategy For Staying Ahead In An Unpredictable Digital World"You can't always have all your eggs in one basket." That prov ...
- Taking Risks: Adventures of an Entrepreneurial Spirit"Traveling a lot over the years has really helped shape my perspective ...
- Hearst Agency iCrossing Acquires UK's Mediablaze, Ups Digital EngagementMediablaze will combine its digital skills with iCrossing's global reach and acce ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success"Why do you always have to change things?" Avocados From Mexico's ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational WebsitesAmong the top 22 market-share holders in skincare, 17 are publishers ...
- Disruption & Innovation: eos CMO's 2 North Stars For Successeos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' TooIn this week's analysis of Bombora's Company Surge data, "real-time personalization," "bra ...
- Marketing Veterans Join Kevin Hart's Laugh Out LoudLaugh Out Loud, the multi-platform comedy brand founded by Kevin Hart, h ...
- TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4In the coming weeks, TikTok will roll out the option to crea ...
- Buick Uses Podcast To Launch EnvisionThe podcast episode featuring the automaker was downloaded more than 500,000 tim ...
- A Fix On B2B Digital: What's Working, Where The Budget Is GoingOver two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG ShoppersThanks to White Castle's QSR roots, social media has long been ...
- RentPath Builds Brand By Easing FrictionEvery click is a hurdle, not an invitation for users. And eve ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing AutomationWhen Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- Luxury Brand Piaget Uses Instagram To Serve CustomersPiaget marketers are using the company's website and the Instagram messaging a ...
- 'Last Week Tonight With John Oliver' Can't Sell Sexual Wellness BlanketOliver delivers a sharp prank to three TV stations -- but conte ...
- ShopRite's Paperbird SoarsWhen Wakefern Food Corp. set out to redefine their Own Brands, th ...
- Multicultural Representation In Automotive AdvertisingTo ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Return on Delight: Thinking Beyond Tecovas' Bottom LineWith a Net Promoter score of 92, the Tecovas brand clearly captur ...
- Now, About That Chicken Sandwich: Popeye's Inside StoryWho would have known the launch of a chicken sandwich would ...
- Keeping it Real: Connecting Authentically with Multicultural ConsumersCadillac skews more heavy to multicultural buyers than other brands, so ...
- Pancheros' Digital-First Brand MakeoverMore than a "campaign," Pancheros' recent brand push put digital and da ...
- Hubble Tests TikTok & the "EYES" Have It!The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- Switching Gears: Lexus Broadens it's Image & AudienceThe importance of cultural connection points in advertising still holds true ...
- Brendan Ripp Appointed As CEO Of PushlyPush notification firm seeks to serve content providers in post-cookie environment. ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing ImpactThe biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG ShoppersAs a QSR brand, White Castle was at the forefront of usi ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, SuppliersAdvertisers are generally more negative about their ad budgets than their agen ...
- New B2B Agency Focuses On Content CreationContent Ovation is headed by Jamie Green, a former executive editor ...
