- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too
MediaDailyNews, Michael McLaren - Tuesday, July 6, 2021
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "bra ...
- Marketing Veterans Join Kevin Hart's Laugh Out Loud
People on the Move, Steve McClellan - Thursday, July 1, 2021
Laugh Out Loud, the multi-platform comedy brand founded by Kevin Hart, h ...
- TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4
Performance Marketing Insider, Laurie Sullivan - Friday, July 2, 2021
In the coming weeks, TikTok will roll out the option to crea ...
- Buick Uses Podcast To Launch Envision
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2021
The podcast episode featuring the automaker was downloaded more than 500,000 tim ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
Thanks to White Castle's QSR roots, social media has long been ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And eve ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
When Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- 'Last Week Tonight With John Oliver' Can't Sell Sexual Wellness Blanket
TV Watch, Wayne Friedman - Thursday, May 27, 2021
Oliver delivers a sharp prank to three TV stations -- but conte ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, th ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Return on Delight: Thinking Beyond Tecovas' Bottom Line
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
With a Net Promoter score of 92, the Tecovas brand clearly captur ...
- Now, About That Chicken Sandwich: Popeye's Inside Story
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Who would have known the launch of a chicken sandwich would ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and da ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true ...
- Brendan Ripp Appointed As CEO Of Pushly
Publishers Daily, Ray Schultz - Friday, April 30, 2021
Push notification firm seeks to serve content providers in post-cookie environment. ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing Impact
Email Insider, Ray Schultz - Monday, April 26, 2021
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agen ...
- New B2B Agency Focuses On Content Creation
Email Marketing Daily, Ray Schultz - Thursday, March 11, 2021
Content Ovation is headed by Jamie Green, a former executive editor ...
- Why Shaquille O'Neal Co-Founded A Creative Agency
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agen ...
- Voice Of The Customer As Media Strategy
Media Insider, Cory Treffiletti - Wednesday, February 17, 2021
The "voice of the customer" is key, because it has credibility th ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The big change: 63% of companies polled changed their targeting and messagi ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, near ...
- How To Create A Content Marketing Calendar
Around the Net in Email, Ray Schultz - Friday, December 18, 2020
Brands need an editorial calendar to fuel their content marketing. Here a ...
- What's Wrong With Content Marketing Today
Around the Net in Email, Ray Schultz - Thursday, December 17, 2020
There are now more than 600 million blogs, and countless people descri ...