- Bluesky Offered Users Taylor Swift-Free Super Bowl Feed
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
X competitor Bluesky offered its increasing growing user base the opportunity ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'
Performance Marketing Insider, Laurie Sullivan - Thursday, February 8, 2024
The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 1, 2024
"I have lots of conversations with myself. So lots of self-talk wi ...
- Global TV, Movie Production Spend To See 2% Increase In 2024: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Ampere Analysis estimates overall spend for all streaming content will grow ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- How Michaels' CMO Is Living Her Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 11, 2024
"I literally resigned from P&G. At one point I was like ...
- Good AI, Bad AI: Reaching Out To An Audience Of One
Email Insider, Ray Schultz - Thursday, January 4, 2024
Marketers have deployed AI for advertising (52%), social media (50), content marketi ...
- Bringing The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Lessons Learned By Good Grades Cannabis Distillery Founder
Brand Insider: Behind The Scenes, Lisa Singer - Friday, December 8, 2023
"I want her to know that it's a man's field, so bei ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item
Email Insider, Ray Schultz - Tuesday, December 5, 2023
Email will also command a substantial share of B2B marketing spend ...
- On The Move With Anywhere Real Estate's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 30, 2023
"I don't believe in making myself smaller. I don't believe that anyo ...
- 'Black Cake' Markets Partnerships To Promote Hulu Series
MAD, Fern Siegel - Monday, November 13, 2023
Key media partnerships can build awareness among broad audiences, while targeting specif ...
- Why This ZIPS' Exec Is The Real Deal
Brand Insider: Behind The Scenes, Lisa Singer - Friday, November 3, 2023
"I think as women we have a tendency to be pleasers. ...
- Celebrating Taziki's Marketing Exec's Fresh Approach
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 20, 2023
"I was like, well, I have kids and I eat food. ...
- Early Bird AI: Daring Marketers Are Using Gen AI For Content
Email Insider, Ray Schultz - Wednesday, October 11, 2023
And they are exceeding their revenue goals and seeing improved ROI, Deloit ...
- Generative AI For Content Marketing Is Expected To Grow
Research Intelligencer, Robert Williams - Wednesday, October 11, 2023
Demand for marketing content grew by one and a half times th ...
- Got Humor? How MilkPEP's CEO/CMO Fuels Her Winning Performance
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 13, 2023
"The parts that I've had to learn and develop is probably ...
- Flush With Emails: A Third Of Consumers Say They're Overwhelmed
Email Insider, Ray Schultz - Monday, October 9, 2023
But marketers are investing more and consumers say they're greatly influenced ...
- Google Core Algorithm Update Rewards High-Quality Pages
Performance Marketing Insider, Laurie Sullivan - Monday, October 9, 2023
Google began rolling out its third core algorithm update last week, b ...
- Consumers Are Likely To Distrust AI-Created Content
Research Intelligencer, Robert Williams - Sunday, October 1, 2023
Suspicions may be warranted because of the possible negative consequences of ...
- Breaking Barriers With Vintage Wine Estates' Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 27, 2023
"Innovation is what gets me up in the morning. It literally ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- Content Marketers Are Turning To AI For Tasks
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
But most marketers surveyed in a new report said the career ladd ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Gartner data released Thursday shows the top barriers to the adoption ...
- Making Waves With Goldfish Swim School Franchising's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 13, 2023
"I thought that the only way to really be successful in marketi ...
- How This DEI Expert Is Making An Impact One Story At A Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 11, 2023
"I've been chasing inclusion my entire life. I didn't feel included ...