- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- Instagram Tests Cross-Platform Posting To Threads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
In an effort to prompt more Instagram users to post their conte ...
- Quality Versus Quantity: 'Peak TV' - Or Lesser Heights?
TV Watch, Wayne Friedman - Thursday, May 9, 2024
Production needs to fill out platform lineups everywhere now that streamers ha ...
- ESPN's Many Streaming Variations: Any Way You Like It?
TV Watch, Wayne Friedman - Wednesday, May 8, 2024
We will soon have the existing ESPN+ service, which will have mode ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Apple's AI-Powered Search Could End Huge $20B Payouts From Google
Performance Marketing Insider, Laurie Sullivan - Friday, May 3, 2024
Apple is testing Intelligent Search, a version of its Safari web brows ...
- TV, Movie Content Discovery Still A Frustrating Process
Advanced TV Insider, Wayne Friedman - Wednesday, May 1, 2024
Frustration over the process of content discovery is an ongoing problem. ...
- Meta To Pay High-Profile Creators To Post In Threads
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Meta is offering influencers and high-profile creators $5,000 to post on Thread ...
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 30, 2024
Google reportedly has agreed to pay News Corp. up to $6 milli ...
- 'The Ankler' to Partner With 'Screen International' On Cannes Daily
Publishers Daily, Ray Schultz - Monday, April 29, 2024
Content from both "The Ankler" and "Screen International" will appear each ...
- 'FT' Open To AI: Publisher Agrees To Allow Archived Content Be Used For Training Models
Publishing Insider, Ray Schultz - Monday, April 29, 2024
Deal follows several others between OpenAI and major publishers. ...
- CNET Co-Founder Moves Into AI Voice Content Creation
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 23, 2024
CNET co-founder Shelby Bonnie has created a video production service that us ...
- Hyundai Pauses Advertising On X After Pro-Nazi Adjacency
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platfo ...
- IAS Adds Misinformation Measurement Across Meta Apps
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
IAS is expanding its offerings with Meta to include the Global Allian ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- LinkedIn Testing Premium Company Pages With AI-Driven Content
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
LinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- Bluesky Welcomes Heads Of State To Its Platform
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
Bluesky implemented its policy of banning heads of state from joining whi ...
- Google Blocks News For Some In Fight Against California Bill
Publishers Daily, Ray Schultz - Sunday, April 14, 2024
Search giant is also "pausing further investments in the California news ecosyste ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
YouTube is unveiling in-stream shopping tools to facilitate new ways for creato ...
- Netflix Still Dominates: Does It Matter That Legacy Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Thursday, April 11, 2024
Although competitors are slowly eating into streaming giant Netflix in terms ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- UFL Tries Again For More Football TV: Call The Right Promo Play
TV Watch, Wayne Friedman - Wednesday, April 10, 2024
It's a challenge to make alternative sports leagues around existing TV spor ...
- Streaming Program Discovery Becomes More Challenging - More Cancellations To Come?
TV Watch, Wayne Friedman - Tuesday, April 9, 2024
A study finds that more than half of viewers are likely ...
- Meta To Expand AI Content Labels
MediaDailyNews, Colin Kirkland - Friday, April 5, 2024
In May, Meta will begin adding "Made with AI" labels to conte ...
- College Students Split On How TikTok Ban Might Affect Their Grades
MediaDailyNews, Colin Kirkland - Friday, April 5, 2024
A new study finds Gen Z views TikTok as a relied-upon education ...
- Meta Blocks Article That Was Critical Of It: Report
Publishers Daily, Ray Schultz - Sunday, April 7, 2024
Social giant apologized, but continued to block a column that alleged ...