- How Shelter-In-Place Is Impacting Local TV Markets
Research Intelligencer, Joe Mandese - Wednesday, April 22, 2020
Nielsen data shows streaming trends varied across markets, age groups and tim ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the fir ...
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
The auditor, used by clients to check that ads run near conte ...
- Australia To Require Big Platforms To Pay For News Content
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
A draft of the mandatory conduct code, which would define which conte ...
- Health And Loan Content Sees Readership Surge In UK, Study Finds
Publishers Daily, Ray Schultz - Monday, April 20, 2020
Marketing and political topics are also popular with readers during the COVID- ...
- Linebacker Story Time: Jags Tackle the Crisis
Brand Insider Podcast, Steve Smith - Thursday, April 16, 2020
Even this early in the Covid-19 crisis, we have been hearing ...
- The State Of TV Today: Remembrance Of Super Bowls Past
TVBlog, Adam Buckman - Thursday, April 16, 2020
The most conspicuous difference in the TV landscape today during the curre ...
- COVID-19 Fatigue: Brand Emails Now More Seasonal In Approach
Email Insider, Ray Schultz - Wednesday, April 15, 2020
Open rates for COVID-19-themed emails dipped dramatically at the end of Marc ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider Podcast, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 8, 2020
Weighted images have always slowed web page-load times, but recent data poin ...
- Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 8, 2020
Social distancing makes people want to hear more from brands willing ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Quibi Launched Its Pursuit Of Consumers' Short Attention Spans
Marketing Daily - Top of the News, Thom Forbes - Monday, April 6, 2020
Quibi, the mobile-only streaming service with very brief snippets of content, mak ...
- Tiger By The Tale: In Confinement, TV Tastes Vary
TVBlog, Adam Buckman - Thursday, April 2, 2020
When it comes to finding solace or seeking distraction in TV conten ...
- Desktop Search Leading Trend In Higher Content Consumption For Most Categories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Shelter-in-place mandates in the U.S. have given desktop searches a jump, especial ...
- Facebook Asks Supreme Court To Turn Away Hamas Victims
PolicyBlog, Wendy Davis - Thursday, March 26, 2020
Numerous judges have "rejected efforts to hold online service providers liable f ...
- Content Gets A Fourth Or Less Of Most Marketing Budgets, Study Finds
Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Yet brands see themselves as successful at producing content, and 50% ...
- MIT Sloan: People Can Be Nudged Away From Sharing False COVID-19 Claims Online
Email Marketing Daily, Ray Schultz - Tuesday, March 24, 2020
Ask people to rate the accuracy of a single headline. That wi ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
A CMO Council report released this week shows that only 12% ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- iPost Forms Email Content Integration With Campaign-Genius
Email Marketing Daily, Ray Schultz - Wednesday, March 18, 2020
Clients can now use the iPost drag-and-drop function to create emails featuri ...
- DoubleVerify Releases Guidelines Around Coronavirus Content for Brands
Publishers Daily, Melynda Fuller - Tuesday, March 17, 2020
The company is helping publishers and brands avoid situations that strip much-need ...
- A New Email Marketing Trend: Consumer Generated Content
Around the Net in Email, Ray Schultz - Thursday, March 12, 2020
Brands are turning to consumer generated content (CGC) to tone up the ...
- YouTube Changes Policy On Ads In Coronavirus Video Content
Digital News Daily, Karlene Lukovitz - Thursday, March 12, 2020
Instead of banning ads in all videos that make more than ...
- Havas Media Group, 'Tastemade' Partner To Reach Millennials
Publishers Daily, Sara Guaglione - Tuesday, March 10, 2020
Havas clients now get first-look access to original "Tastemade' content, media a ...
- Disney+ Faces Content Challenges As Coming Rivals, And Now COVID-19, Ramp Up Pressure
Video Insider, Karlene Lukovitz - Tuesday, March 10, 2020
Disney will need to optimize the performance not just of Disney+ b ...
- Clorox, Canned Foods, Masks Driving Huge Revenue Spikes Without Paid Advertising Due To Coronavirus
Performance Marketing Insider, Laurie Sullivan - Monday, March 9, 2020
Despite declines in media budgets, Bloomreach on Monday showed revenue from t ...
- Disney's FX Now Streaming Exclusively On Hulu; First Original Series Bows This Week
Digital News Daily, Karlene Lukovitz - Tuesday, March 3, 2020
Disney wants to better compete with other big streamers by Infusing Hu ...
- Repurposing Your Greatest Content Hits In Email
Around the Net in Email, Ray Schultz - Wednesday, February 26, 2020
Can brands learn anything about content marketers from Cher? Apparently, yes. He ...
- BBB Begins Monitoring Political Ads For Voters, Finds Most Don't Use Icons
Marketing Politics Weekly, Joe Mandese - Wednesday, February 26, 2020
Digital platforms such as Facebook may be opting to take no positi ...