Email marketing provider iPost has formed a technology integration with Campaign-Genius, an email automation platform for content and visuals.
Users of iPost now have access to the dynamic content tool provided by Campaign-Genius, and they can use the iPost drag-and-drop capability to create emails featuring visuals and content, according to iPost.
In effect, the integration provides users with a toolbox for putting visual automation within the iPost platform, iPost says.
The arrangement also allows direct access to Campaign-Genius’s third-party links with Twitter, YouTube and Giphy within the iPost platform, it adds.
“There is a noticeable shift toward visual content in the industry, and we wanted to make the application process of that content as simple as possible for our users,” Kane states.